Category : MarCom Awards

MarCom Winner, Truman Medical Center

Winner: Truman Medical Center
Location: Kansas City, MO
Category: Publicity Campaign
Web Address: www.trumed.org/truweb/
Truman Medical Center services a primarily poor urban area in Kansas City plagued by chronic illnesses.  The hospital knows that one of the paths to wellness is good nutrition, but often urban areas do not have adequate grocery stores that stock healthy foods.  These areas are known as “food deserts”.  This past year the hospital decided to expand upon an idea;  bring nutrition to the people utlitizng a mobile grocery store in a bus.
Truman Medical Center’s challenge was to not only get the word out, but to prod people to visit the “Healthy Harvest Mobile Market”.  The advertising campaign utilized all mediums and even partnered with the Kansas City Chiefs to promote the effort during football games.  The results were media placements in almost all local media outlets.  The story even went national.  At every weekly stop, more than a 100 urban residents turned out to buy the produce so sorely missing from their neighborhood stores.
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MarCom Winner, Institute of Food Technologists

Winner: Institute of Food Technologists Title: “World Without Food Science” Category: Informational, web video Web Address: www.ift.org Campaign Address: www.worldwithoutfoodscience.org Riveting is not a word you would ordinarily associate with Food Science. But the makers of this informational web video created a story hard not to watch. Using black and white cinematography, sparse script, and […]

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Shazaaam!

Winner: Shazaaam! Public Relations Location: Detroit , MI Business Type: Public Relations + Marketing Category: Pro Bono What is always noticeable in the MarCom Awards is the considerable pro bono work done by advertising agencies, public relations and marketing firms. Recently, Shazaaam! Public Relations in Detroit, Michigan volunteered to handle publicity surrounding a very charitable act to a needy family […]

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Photography in Advertising

Winner: Mel Lindstrom
Client: Wing Stop
Location: San Francisco, CA
Business Type: Photography
Category: Photography in Advertising
One of the hardest tasks of selling a potential customer is differentiating your product from the competition’s.  I imagine few of us have given much thought to what makes a good buffalo wing or what makes one better than the other (unless it’s Superbowl Sunday). But obviously Bay Area photographer Mel Lindstrom has. In an eye catching Wing-Stop ad, Mel captures three mouth watering flavors with three very expressive faces.  The lighting isn’t complicated and neither is the set–no need to be. The models are so ‘spot on’ and the poses so picture perfect, the personalities jump off the page delivering a message that needs few words or tricks.
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MarCom Winner, Greenfield/Belser Ltd.

Winner: Greenfield/Belser Ltd Location: Washington D.C. Business Type: Interactive Brand Design Category: Website Every year it seems that websites get better while at the same time becoming more uniform.  It’s sometimes hard to differentiate between a website for accountants and one for a charity.   Greenfield/Belser Ltd. of Washington D.C has created a law firm website that breaks through homogenized […]

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Marcom Winner, Guerrilla Design

Winner: Guerrilla Design Location: Toronto, CA Business Type: Marketing & Advertising Designer: Saida Yunes Category: Business Card When you hand someone a business card, you want to make an impression.  That’s especially true if your company is in the business of designing cards.  Saida Yunes of Guerrilla Design has created a card that’s hard to forget […]

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2012 MarCom Awards – Open For Entries

HONORING EXCELLENCE IN MARKETING AND COMMUNICATIONS

 

If your work is among the best in the creative world, your organization, bosses and clients need to know it. Enter your most creative marketing and communication work and receive peer judged, unbiased, third-party recognition from the most respected creative competition in the world.

For 2012, MarCom has a new website, a new brochure design and many new categories. It is quick and easy to enter online. In a few minutes, you can register, select your categories and upload your entries. Check us out at www.marcomawards.com.

Direct Marketing + Publications + Strategic Communications + Web-Based Media + Video


 

Entries should be postmarked by September 14, 2012. If you need an extension, call 817-303-2769 or email info@marcomawards.com

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2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful […]

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