|Winner: West Virginia University
Title of Entry: “Follow WVU”
Location: Morgantown, WV
Category: 246. Single Spot
West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network. The spot promotes the University’s diverse offerings from academia to sports. The producers combine arresting graphics with sensational cinematography that draws viewers into the campus. There are some great visual shots including a sequence where the camera follows the swimmer into the pool. The commercial is nicely pulled together with an energetic and fun musical score.