Judging is winding down in the 2013 MarCom Awards. Enter today and you won’t have to wait long to see if your work is judged to be among the industry’s best. Results will be mailed and winners posted Nov. 1.
In most cases it takes less than five minutes to register, enter and upload entries. No late fees. Individual entries $65, campaigns $150.
| DIRECT MARKETING + PUBLICATIONS + STRATEGIC COMMUNICATIONS + WEB-BASED MEDIA + VIDEO |
Winner: inferno Title of Entry: “Darn Good Yarn” Location: Memphis, TN Client: FedEx Category: 221. YouTube Video Storytelling is an age-old art mastered by few. When you get it right it seems effortless and surprisingly easy. But it’s not. Inferno of Memphis, Tennessee knows how to tell a good story. One of the agency’s clients, Fed Ex, wanted to highlight […]
Winner: HBO Poland SP.20.0. Title of Entry: “We Want Your Blood” Location: Warsaw, Poland Client: HBO Poland Category: 161c. Special Event Vampire stories travel well. In this case, all the way from the United States to Poland. True Blood, HBO’s hit series, was preparing for a new season in Poland and wanted to promote the program, but after […]
Winner: Greenfield/Belser Title of Entry: “Dow Lohnes Website” Location: Washington, DC Client: Dow Lohnes Category: 236. Website Redesign Greenfield/Belser of Washington D.C. is a brand design firm that prides itself on telling clients’ stories in a unique and clever fashion. The story telling takes many forms for it’s professional services clients…videos, brochures, annual reports, and websites. One of the company’s areas of expertise […]
Winner: Mastro Communications, Inc. Title of Entry: “PGA Championship” Location: Warren, NJ Client: PGA of America Category: 148c. Integrated Marketing Engaging the audience is always a great tool to heighten interest, pump up sales, and increase television ratings. With social media and the Internet, there is more opportunity than before, if done properly. The PGA wanted to retain viewer interest […]
If your work is among the best in the creative world, your organization, bosses and clients need to know that. Enter your most creative marketing and communication work and receive peer judged, unbiased, third-party recognition from the most respected creative competition in the world.
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Winner: aritchbrand Title of Entry: “Front Page of the New York Times” Location: Boston, MA Client: Cyber Aces Category: 169. Newspaper placement |
Placing a client in any newspaper is tough and the bigger the paper, the bigger the challenge. The New York Times is an especially hard sell with editors and reporters hearing about every conceivable pitch imaginable. Aritchbrand of Boston was approached by a fledgling company called ‘Cyber Aces‘ who was looking for prominent media exposure. Adam Ritchie Brand Direction, whose services include marketing, media outreach, crisis management, and creative development, was game.
Cyber Aces identifies, trains, mentors, and develops young Americans for the quickly emerging field of cyber security. Their students are the future employees of the NSA, the Pentagon, and Fortune 500 Companies. The field of cyber security is getting crowded and Cyber Aces wanted to differentiate itself from the pack when it turned to aritchbrand.
Aritchbrand developed and honed a unique pitch. They called up the Times lead cyber security writer and offered to bring a high school hacker to the offices to grill the paper’s cyber security chief…sort of a young Jedi knight matching skills with an old Jedi master scenario. If the writer was impressed, do a story. If not, at the very least, the security chief might learn a few things. The writer took the bait and not long after Cyber Aces not only made the paper, but the front page.
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Winner: Fahlgren Mortine Title of Entry: “Myrtle Beach Celebrates its 60 Miles in 60 Days” Location: Columbus , Ohio Client: Myrtle Beach Chamber of Commerce Category: 160c Social Media Campaign |
Like many Eastern Seaboard beach destinations, Myrtle Beach was facing the usual seasonal dilemma–the end of summer. After Labor Day, tourism traditionally slows to a trickle. The weather is still warm, the many destinations still desirable, the activities still welcoming. So what’s a Chamber of Commerce to do?Myrtle Beach turned to the Fahlgren Mortine agency in Columbus, Ohio. Fahlgren Mortine is one of the largest independent agencies in the country and has a client list that includes McDonalds and Visit Florida. The agency created a social media campaign under the banner of “60 Miles in 60 Days” to generate buzz and bring the tourists back to Myrtle Beach after summer’s end.
The campaign wanted to offer visitors all 60 miles of the ‘Grand Strand’ and everything that is connected to it. Research showed that most visitors love the amenities and activities of the area, but do not book because of lack of information on the destination. So, the agency sent teams to South Carolina to unearth 60 secret spots to tie into the campaign. Fahlren Mortine then turned to facebook, twitter, bloggers, and the internet to broadcast the message.
The results show that the campaign reached more than 47 million consumers from social media alone. Blogger posts reached 500,000 followers, tweets reached 3 million, and facebook engaged 50,000 current page followers. In the Myrtle Beach area the results were a bit more concrete: accommodations taxes jumped up 220% in September and 31% in October.
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Winner: LIVESTRONG Foundation Title of Entry: “LIVESTRONG Foundation Crisis Communication” Location: Austin, Texas Client: LIVESTRONG Foundation Category: 157c. Crisis Communication Plan/Response |
Imagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force. Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar. One more thing, you are preparing for a major fundraising event. What do you do? How do you recover? This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.
Michelle Obama, First Lady of the United States of America – ET News
We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.
Evan Handler, LIVESTRONG Foundation Envoy – Huffington Post
The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.
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