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MarCom Winner, M Booth and Associates
Winner: M Booth and Associates Title of Entry: “Country Crock’s “A Very Veggie World”” Location: New York, NY Client: Unilever-Country Crock Category: 116. Other With offices around the world, M Booth and Associates is one of the largest public relations companies. They were approached by Unilever-Country Crock to create a brochure promoting vegetables. That sounds like a […]
MarCom Winner, Nationwide
Winner: Nationwide Title of Entry: “Nationwide Corporate Capabilities Brochure” Location: Columbus, OH – Ohio Client: Nationwide Category: 34. Capabilities Nationwide is an insurance company whose commercials we’ve all seen. The company also puts together a smart, sleek capabilities brochure. The brochure communicates with concise writing, well designed graphics, and interesting photography. The layout allows the […]
MarCom Winner, Purdue Research Foundation
Winner: Purdue Research Foundation Title of Entry: “Purdue Office of Technology Commercialization 2010 Annual Report” Location: West Lafayette, IN Client: Purdue Research Foundation Category: Publications / Annual Report 31. Other Annual Reports come in all sizes and varieties. Though they serve a very important function for corporations, universities, non-profits, and NGO’s, often they are not […]
MarCom Winner, Chandler Chico Agency
Winner: Chandler Chico Agency Title of Entry: “Ali and Christina’s Inspirational Song for the Cystic Fibrosis Community” Location: New York, NY Client: Novartis Category: 160c. Social Media Campaign There is any number of diseases in America vying for recognition and awareness. Cystic Fibrosis received a huge boost this past year through a social media campaign […]
Betty White Is Still Hot
Winner: The Lifeline Program Location: Tucker, GA Title of Entry: “I’m Still Hot” Category: Video/Marketing Product or Service Title of Entry: “I’m Still Hot” Category: Branding/Viral Music Video Title of Entry: Betty’s Corner Category: Social Media Site Here’s your marketing situation. You have a life insurance product called life settlements that is not well known […]
MarCom Winner, Northlich Agency
Winner: Northlich Title of Entry: “New Works” Location: Cincinnati, OH Client: Cincinnati Ballet Category: 274. Pro Bono Northlich Agency in Cincinnati prides itself as a storyteller and it often does just that with one picture. Cincinnati Ballet sought Northlich’s expertise in designing their 2012/2013 Season brochure. Passionate supporters of the organization, Northlich agreed to design […]
MarCom Winner, Column Five
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Winner: Column Five Media Title of Entry: “Infographics: The Power of Visual Storytelling” Location: Newport Beach, CA Website: http://www.columnfivemedia.com/book/ Category: 77. Book |
The Power of Visual Story Telling
Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.
What was I talking about? Oh, right. Visual Storytelling.
More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.
Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.
If nothing else, buy it for their awesome graphics. Well done.
