Category : MarCom Awards

Winner: Martin Retail Group Location: Birmingham, AL Client: Fifth Third Bank Category: 271c. Radio Campaign

It’s difficult enough to create an engaging, memorable radio campaign.  But when your client’s name is “Fifth Third Bank”…well.

Martin Retail Group, with offices in several cities, is one of the largest advertising agencies in the country.  The auto industry accounts for most of their business, but the agency also services insurances companies and big box stores. The series of radio commercials entered into the MarCom uses humor to deliver the message.  The voices and sound effects harken back to an earlier day.

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Winner: Deveney Communication Location: New Orleans, LA Client: Windsor Court Hotel Category: 7. Magazine Ad Advertisers rarely get more than one chance to grab readers flipping through a magazine.  The ad needs not only to be eye-catching, but engaging. Deveney Communication in New Orleans is a boutique agency with large and small clients, national and […]

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Winner: McLellan Multimedia Group Corp. Title of Entry: One in a Thousand Location: Toronto, ON, Canada Client: 1000 Islands Photo Art Category: iPad eBook App Every once in a while an entry comes across the judging table that totally enthralls us.  We quickly forget where we are and what we are doing. We become spectators, […]

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Winner: Truman Medical Center Location: Kansas City, MO Category: Publicity Campaign Web Address: www.trumed.org/truweb/ Truman Medical Center services a primarily poor urban area in Kansas City plagued by chronic illnesses.  The hospital knows that one of the paths to wellness is good nutrition, but often urban areas do not have adequate grocery stores that stock healthy […]

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Winner: Institute of Food Technologists Title: “World Without Food Science” Category: Informational, web video Web Address: www.ift.org Campaign Address: www.worldwithoutfoodscience.org Riveting is not a word you would ordinarily associate with Food Science. But the makers of this informational web video created a story hard not to watch. Using black and white cinematography, sparse script, and […]

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Winner: Shazaaam! Public Relations Location: Detroit , MI Business Type: Public Relations + Marketing Category: Pro Bono What is always noticeable in the MarCom Awards is the considerable pro bono work done by advertising agencies, public relations and marketing firms. Recently, Shazaaam! Public Relations in Detroit, Michigan volunteered to handle publicity surrounding a very charitable act to a needy family […]

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