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MarCom Winner, Column Five
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Winner: Column Five Media Title of Entry: “Infographics: The Power of Visual Storytelling” Location: Newport Beach, CA Website: http://www.columnfivemedia.com/book/ Category: 77. Book |
The Power of Visual Story Telling
Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.
What was I talking about? Oh, right. Visual Storytelling.
More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.
Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.
If nothing else, buy it for their awesome graphics. Well done.
MarCom Winner, West Virginia University
Winner: West Virginia University Title of Entry: “Follow WVU” Location: Morgantown, WV Client: WVU Category: 246. Single Spot West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network. The spot promotes the University’s diverse offerings from academia to sports. The producers combine arresting graphics with sensational cinematography […]
MarCom Winner, New Jersey Sharing Network
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Winner: New Jersey Sharing Network Title of Entry: “Share NJ 5K Race To Save Lives Through Organ & Tissue Donation” Location: New Providence, NJ Client: NJ Sharing Network Category: 151c. Special event |
The New Jersey Sharing Network is a nonprofit organization responsible for the recovery of organs and tissues for the nearly 5,000 residents awaiting an organ transplant. The Network sponsors a 5k race every year to raise money and awareness. The race attracted 245 teams mostly made up of organ recipients, those awaiting organs, and families of donors.The six week media blitz earned placements in print, on-line, television, and radio. This year the race raised $607,000, a 35 percent increase over the previous year’s race. Those of us who are involved in putting on fund raising races, can appreciate the temendous amount of time and effort it takes to make a race that successful.
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MarCom Winner, CRC Marketing Solutions
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Winner: CRC Marketing Solutions Title of Entry: “Be a Heart Hero” Location: Eden Prairie, MN Client: United Health Care Category: 14c. Advertising Campaign |
United Healthcare partnered with Woman’s Day magazine to not only raise awareness of heart disease, but to prevent it. CRC Marketing Solutions, an integrated marketing communications agency based in Minneapolis, created a direct marketing advertising campaign with the catchy phrase “Be a Heart Hero”. While most creative would hit you over the head with the seriousness of the disease, this campaign takes a different tact. The series of ads utilizes crisp writing, joyful photography, and simple,colorful graphics that attract your interest and still get across a very serious message. >Be A Heart Hero 2012
MarCom Winner, Martin Retail Group
Winner: Martin Retail Group Location: Birmingham, AL Client: Fifth Third Bank Category: 271c. Radio Campaign It’s difficult enough to create an engaging, memorable radio campaign. But when your client’s name is “Fifth Third Bank”…well. Martin Retail Group, with offices in several cities, is one of the largest advertising agencies in the country. The auto industry accounts for […]
MarCom Winner, Deveney Communication
Winner: Deveney Communication Location: New Orleans, LA Client: Windsor Court Hotel Category: 7. Magazine Ad Advertisers rarely get more than one chance to grab readers flipping through a magazine. The ad needs not only to be eye-catching, but engaging. Deveney Communication in New Orleans is a boutique agency with large and small clients, national and […]
MarCom Winner, McLellan Group
Winner: McLellan Multimedia Group Corp. Title of Entry: One in a Thousand Location: Toronto, ON, Canada Client: 1000 Islands Photo Art Category: iPad eBook App Every once in a while an entry comes across the judging table that totally enthralls us. We quickly forget where we are and what we are doing. We become spectators, […]
Which Category Do I choose?
With the deadline now only a few days away, entries have all of a sudden started flooding in. If ever there was an industry that needs a deadline, it is marketing and communications. Perhaps, it is because we are creative types and we need a swift kick, or maybe it’s because everyone is overworked and […]
