Category : AMCP News

A Sweet Year

Winner: DuFour Advertising LLC
Located: Sheboygan, WI
Client: Acuity Insurance
Title: Acuity A Sweet Year 2011
Category: Publications/Annual Report

The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When the post office and delivery services make their drops, we have several people who open the packages and process the contents. It is actually a very interesting job. Many of the entries are unusual …. you never know what we are going to get. Some of our favorites have been product labels that just so happened to be attached to unopened bottles of beer, wine and spirits.

The other day, our processors were going through the deliveries when I heard a scream, followed quickly by a second person’s scream. As I was running down the hall to see what happened, I had visions of a dead rodent and even a body part in one of the packages. What I found were the two processors gleefully opening a box of chocolates. In the box with the chocolate treasures was the Acuity Annual report entitled, “Acuity, A Sweet Year 2011″. The quality of the annual report matched the quality of the chocolates, or so I am told. I know the report was well done, but by the time the box made its way to the judges, A Sweet Year was just a Sweet Annual Report. The moral of the story is if you want to attract attention, share a theme with a good box of chocolates.

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‘ABANDONED’ story UPDATE

UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]

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Submission for Hermes Award

Winner: Baldwin & Obenauf, Inc.
Client: Baldwin & Obenauf, Inc.
Title: 2011 BNO Holiday Site (www.bnoinc.com/holiday2011)
Category: 103. Other

 

For companies that specialize in promoting others, the task often can be misapplied when promoting themselves.  The self-promotion can vacillate between effusive praise and understated blandness.  Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon.  The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities.  www.bnoinc.com/holiday2011

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Don’t Panik!

Making a play on his last name, Mark Panik started the company Don’t Panik! and even crafted a snappy promo video to stress his point. Don’t Panik! is a boutique post-production company based in Los Angeles that national broadcasters call when they need a creative, quick-turnaround promo. Mark opened shop thirteen years ago after learning […]

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And the Winner is …

It’s all about the commercials.  Watching Super Bowl Ads is becoming as big as the event itself.  It’s must see TV that lowers American productivity while increasing water cooler talk for at least a week.   ​This year’s Super Bowl between the triumphant Giants and the Patriots drew more 111.3 million viewers for a new […]

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Podcast with Platinum Winner AngelVision

Impact Movies Eleven years ago, AngelVision broke tradition and began creating visual messages for corporate clients without using a camera, video, a host, or a talking head. Using ‘flash’, the company utilized pictures, images, graphics, and text to tell and deliver a story in a very new way. The company named their concept “Impact Movies”. […]

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All New AMCP Blog!

The AMCP Blog is currently undergoing a site re-design equipped with all new interactive features, such as Marketing & Communication videos, industry links, new technology info, and more.  

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AMCP’s Marcom, Ava and Hermes Creative Award Trophies to Make Cameo Appearance in Paramount’s Morning Glory

The Association of Marketing and Communication Professionals’ (AMCP’s) Hermes Creative, Marcom and Ava Award trophies are going Hollywood. The trophies symbolizing these awards that represent excellence in marketing, communication, advertising, public relations, emerging technologies and video production will make a cameo appearance in a scene from Pramount Pictures’ Morning Glory, a comedic glimpse of the […]

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