|Winner: Hilton Worldwide
Title of Entry: Hilton Worldwide Celebrates Inaugural Global Week of Service
Client: Hilton Worldwide
Category: 107. Special Event
Many “special events” entered into the AVA’s usually involve conventions, seminars, or employee gatherings. But Hilton Worldwide wanted to create an event that would make a difference in communities across the planet. Hilton challenged employees to get involved whether in Michigan or Mumbai. The first annual Global Week of Service event furthered the company’s vision to “fill the earth with light and warmth of hospitality.” Hilton partnered with Feeding America, Global FoodBanking Network and other non profits along with hundreds of local community organizations. In just eight days, team members at more than 600 properties completed 800 volunteer projects in 401 cities around the world. Events ranged from rebuilding community centers to mentoring young people to restoring natural habitats. Hilton even created a website to track Team Member and property volunteer projects. Some of projects tackled were new, but others were an extension of on-going community partnerships.