While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Fifth Ring
Location: Aberdeen, Scotland
Title of Entry: “Interwell – The Experts in Extreme”
Category: 172. Public Relations Video
Drilling oil wells is an extreme business, which requires well-designed manufactured parts to ensure productivity and safety. Interwell caters to the oil fields, and the company wanted a public relations video to convey its message “extreme experts who deliver extreme performance, technology and products.” They turned to international communications firm Fifth Ring.
Fifth Ring created a video that is, well, extreme. Extreme sport expert Duncan Shaw dances through an Interwell facility on his bike. It’s hard not to watch.