We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.
Location: Wayne, PA
Title of Entry: “SafeToNet Launch Campaign”
Category: Strategic Communications | Marketing/Promotion Campaign | 148c. Integrated Marketing ($185)
Mnemonic, formerly known as Comcast Spotlight, is a full-service agency based in New York. It harnesses the power of television to promote products and capture market shares for clients. The creative team produces award-winning videos for clients big and small across the country. Sometimes the agency does it with a wink and a grin, other times with thought-provoking content. Mnemonic created a social media campaign for SafeToNet, a product designed to protect kids from Internet bullies, trolls, and stalkers. The short videos tell stories from the kid’s perspectives with an overlay of graphics and parental supervision. The acting, directing, and editing combine with a stellar script for compelling messaging.
The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.