2022 MarCom Spotlight: Red Cactus Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Red Cactus Marketing
Location: Tucson, AZ
Title of Entry:Make Tomorrow Yours
Category: Print Media | Brochure | 49. Viewbook

With websites and social media print media is waning. However, print can still be a valuable promotional marketing tool especially for colleges. Viewbooks are a college mainstay offering a glimpse of academia and campus life. Located in Tucson, Arizona Red Cactus is a boutique research and branding agency specializing in education. The company was tasked with creating a viewbook for Salisbury University located on the Eastern Shore of Maryland. The viewbook is a visually arresting publication with colorful graphics, sharp writing and imaginative portraits of students. It’s a welcoming look for any student considering a college degree. Viewbook can be see, here.