Category : MarCom Awards

Award Winning EntriesMarCom Awards
11 years ago

2013 MarCom Entry, Livestrong Foundation

Winner: LIVESTRONG Foundation
Title of Entry: “LIVESTRONG Foundation Crisis Communication”
Location: Austin, Texas
Client: LIVESTRONG Foundation
Category: 157c. Crisis Communication Plan/Response

LIVESTRONGImagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force.  Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar.  One more thing, you are preparing for a major fundraising event.  What do you do?  How do you recover?  This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.

Everyone knows the story now, Armstrong was stripped of his biking titles after a major doping scandal.  But Armstrong’s name wasn’t the only thing at stake, so was his cancer charity.
While dealing with the major public relations crisis, the charity quickly disassociated itself from Armstrong and then began a major rebranding campaign. The Lance Armstrong Foundation became “LiveStrong“.  Special emphasis was then placed on the people and families the charity served.  The message was clear and concise, LiveStrong’s mission was larger than any celebrity athlete.
The quick action and decisive moves not only saved the foundation, but increased both attendance and donations at the next fundraiser.

 

 

Individuals Speak Out on Behalf of The LIVESTRONG Foundation

 

Michelle Obama, First Lady of the United States of America – ET News

We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.

Evan Handler, LIVESTRONG Foundation Envoy – Huffington Post

The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.

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AMCP NewsMarCom Awards
11 years ago

2013 MarCom Entry, Alex Klim

Winner: Alex Klim Title of Entry: “One Moment” Location: Doha, Qatar Client: Alex Klim Category: Web Video/Informational With all the visuals bombarding us on television, computers, and smart phones it’s getting harder to differentiate the messages.  Often one video looks like the next with overlapping styles and imitations.  Cinematographer, director, and producer Alex Klim manages to stand out […]

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AMCP NewsMarCom Awards
11 years ago

2013 MarCom Call For Entries

Deadline: September 13, 2013 282 Categories representing the vast creative spectrum of ideas, programs and campaigns by marketing and communication professionals. Corporate communications, advertising, digital, design, public relations, video, web. Credible, third-party validation from industry leaders. Over 6,000 entries per year www.marcomawards.com MarCom Awards is administered by the Association of Marketing and Communication Professionals. Over […]

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MarCom Awards
11 years ago

Congratulations to the 2012 MarCom Award winners.

There were over six thousand entries from all over the world. After about two months of daily judging and many days of processing results, winners are now listed on our website and  information packets are in the mail. U.S. entrants should have their results by Wednesday; Canadians by the end of the week; and entrants […]

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Award Winning EntriesMarCom Awards
12 years ago

MarCom Winner, M Booth and Associates

Winner: M Booth and Associates Title of Entry: “Country Crock’s “A Very Veggie World”” Location: New York, NY Client: Unilever-Country Crock Category: 116. Other With offices around the world, M Booth and Associates is one of the largest public relations companies.  They were approached by Unilever-Country Crock to create a brochure promoting vegetables.  That sounds like a […]

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MarCom Awards
12 years ago

MarCom Winner, Nationwide

Winner: Nationwide Title of Entry: “Nationwide Corporate Capabilities Brochure” Location: Columbus, OH – Ohio Client: Nationwide Category: 34. Capabilities Nationwide is an insurance company whose commercials we’ve all seen. The company also puts together a smart, sleek capabilities brochure. The brochure communicates with concise writing, well designed graphics, and interesting photography. The layout allows the […]

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MarCom Awards
12 years ago

MarCom Winner, Purdue Research Foundation

Winner: Purdue Research Foundation Title of Entry: “Purdue Office of Technology Commercialization 2010 Annual Report” Location: West Lafayette, IN Client: Purdue Research Foundation Category: Publications / Annual Report 31. Other Annual Reports come in all sizes and varieties. Though they serve a very important function for corporations, universities, non-profits, and NGO’s, often they are not […]

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MarCom Awards
12 years ago

MarCom Winner, Chandler Chico Agency

Winner: Chandler Chico Agency Title of Entry: “Ali and Christina’s Inspirational Song for the Cystic Fibrosis Community” Location: New York, NY Client: Novartis Category: 160c. Social Media Campaign There is any number of diseases in America vying for recognition and awareness. Cystic Fibrosis received a huge boost this past year through a social media campaign […]

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