|Winner: Chandler Chico Agency
Title of Entry: “Ali and Christina’s Inspirational Song for the Cystic Fibrosis Community”
Location: New York, NY
Category: 160c. Social Media Campaign
There is any number of diseases in America vying for recognition and awareness. Cystic Fibrosis received a huge boost this past year through a social media campaign created by Novartis Pharmaceuticals Corporation and Chandler Chicco Agency . Singers Ali, age 22, and Christina Christensen, age 15, were recruited to help. They are sisters with Cystic Fibrosis who appeared In 2010 on America’s Got Talent. A song and video were created called “Something About Me”
Using the song as a hook, the agency conducted a multi-faceted campaign that utilized media tours, traditional and online PR, and social media. Millions of people were touched and reached across media platforms. CFvoice.com enrollments jumped by 96% and traffic increased by 750% just in the first week of the launch.