united way headerunited way header

2017 MarCom Awards Spotlight: United Way Worldwide

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: United Way Worldwide
Location: Alexandria, VA
Title of Entry: “United Way PSA”
Category: 286. Video/Audio – Television (Broadcast & Cable) – PSA

United Way Worldwide provides relief and support to thousands of communities globally. The organization aims to provide financial, health and education stability to every community member.

To shed light on the various services United Way offers, the organization created a public service announcement (PSA) demonstrating the challenges United Way helps communities face. In the video, volunteers provide support and assistance to citizens of all ages and backgrounds in various global communities.

The PSA’s use of engaging storytelling provides different faces to represent United Way‘s many services. Each person pictured represents a different way United Way supports communities in times of need.

The 2017 MarCom Awards are accepting entries until October 13. Enter now.

379