Category : AMCP News

2012 MARCOM AWARDS NOW OPEN FOR SUBMISSIONS

Today marks the start of our 17th year of creative competitions for the marketing and communication industry. We have seen more change in the last few years than in the first 10 years combined.  In the early days, about 70 percent of our entries came by mail…. about a quarter from UPS and a handful from FedEx. On deadline day and the following Monday, we processed hundreds of packages. In those days, our mailman had a full route truck full of entries.  He figured out when our deadlines were from our returned brochures and started taking those days off.  As a result, more than once it was after 7 p.m when the substitute driver delivered the mail. After a few years, UPS gained market share and split the deliveries 50-50. UPS went on strike one year and FedEx picked off their market share. A few years ago, we started accepting entries online. Now about 80 percent of the entries are uploaded.

Our delivery system is a direct reflection of how communication has changed over the past 17 years. While print media is still a staple of creative marketing and communication, our web-based categories have gone from a couple of categories to over a hundred this year.

For the third year in a row, MarCom has a new website and a new brochure design. We also have a new commitment to deliver more than just well-deserved recognition. We know that many of you want to see the great work that others are doing, so we will be putting some of the work that catches the judges’ attention on our website, blog and Facebook. We know that entering work that you do for someone else can be nearly impossible to get permission to display, and that some entries are proprietary, so we won’t post anything without your consent. Before you can upload an entry, you have to tell us whether you will allow us to display your work.  We will also ask for authorization before posting any submission that physically comes through the door.

We’d like to hear from you, so if you have any questions or comments,  please let us know.

Ed Dalheim
Executive Director
AMCP

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A Tasteful Display of MarCom Statuettes Featured on “The Pitch”

Final Episode of “The Pitch” Features Two MarCom Winners In the final episode of AMC’s advertising reality show “The Pitch”, Bandujo and Jones Advertising showed why they are successful, award-winning agencies. Two radically different approaches. Mark Jones knew what he wanted and went for it. Jose Bandujo knew what he didn’t want and looked for […]

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Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

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