MarCom Winner, CRC Marketing Solutions

Winner: CRC Marketing Solutions
Title of Entry: “Be a Heart Hero”
Location: Eden Prairie, MN
Client: United Health Care
Category: 14c. Advertising Campaign
United Healthcare partnered with Woman’s Day magazine to not only raise awareness of heart disease, but to prevent it.  CRC Marketing Solutions, an integrated marketing communications agency based in Minneapolis, created a direct marketing advertising campaign with the catchy phrase “Be a Heart Hero”.  While most creative would hit you over the head with the seriousness of the disease, this campaign takes a different tact.  The series of ads utilizes crisp writing, joyful photography, and simple,colorful graphics that attract your interest and still get across a very serious message.    >Be A Heart Hero 2012

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