MarCom Winner, New Jersey Sharing Network

Winner: New Jersey Sharing Network
Title of Entry: “Share NJ 5K Race To Save Lives Through Organ & Tissue Donation”
Location: New Providence, NJ
Client: NJ Sharing Network
Category: 151c. Special event
The New Jersey Sharing Network is a nonprofit organization responsible for  the recovery of organs and tissues for the nearly 5,000 residents awaiting  an organ transplant. The Network sponsors a 5k race every year to raise money  and awareness.  The race attracted 245 teams mostly made up of  organ recipients, those awaiting organs, and families of donors.
The  six week media blitz earned placements in print, on-line, television, and  radio.  This year the race raised $607,000, a 35 percent increase  over the previous year’s race.  Those of us who are involved in  putting on fund raising races, can appreciate the temendous amount of time  and effort it takes to make a race that successful.
[one_half_last][/one_half_last][one_half]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

1259