Category : Hermes Awards

2013 Hermes Winner, Cornerstone

hermes link graphicWinner: Cornerstone
Location: New York, NY
Client: Pepsi
Title: Pepsi NFL Anthems
Category: #34c Integrated Marketing Campaign

cornerstonePepsi wanted to connect music to professional football while increasing its presence inside and outside the game.  The cola company turned to Cornerstone.  Based in New York with offices around the country, Cornerstone is a full service marketing and creative agency with incredible connections in the music industry.  The agency reached out to superstar artists who also happened to be hometown football fans.  The artists created original music for each team and then performed in each stadium.   Kelly Clarkson stepped-up for the Dallas Cowboys, Aerosmith for the Patriots, and Kid Rock for the Detroit Lions (to name a few).  The results were impressive to say the least:  1.9 million song downloads; 725 million media impressions; 94 million Pepsi Anthem twitter impressions.   The estimated advertising value was $14.6 million dollars.

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2013 Hermes Winner, Palladian Partners, Inc.

Winner: Palladian Partners, Inc. Location: Silver Spring, MD Title: Cut the Sodium but Keep the Flavor Client: Centers for Disease Control and Prevention and Healthy Shasta Category: 17  Handbook Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem.  Diet plays a […]

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2013 Hermes Winner, Behavior Design

Winner: Behavior Design Location: NY, NY Title: 2010 Annual Report Client: Thomson Reuters Category: E-Annual Report Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey.  One of Behavior Design’s e-annual report clients is Thomson Reuters.  The international media and information firm has offices in over 100 […]

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2013 Hermes Winner, I Imagine Studio

Winner: I Imagine Studio Location: Evanston, IL Title:  Pearlescence Website Client: Lamin-Art Category: 132. Website Design I Imagine Studio is an integrated advertising and branding agency that services a wide variety of clients from its offices in the Chicago and Los Angeles areas.  The agency recently was tasked with designing a website for a decorative […]

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2013 Hermes Winner, Triangle Transit

Winner: Triangle Transit Location: Durham, North Carolina Title: #flipfortransit Category: 161. Government Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina.  The city  wanted to promote it’s mass transportation services to a younger demographic.  Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. […]

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Get Recognized for Outstanding Creative Work

  Is the work you are creating worthy of international industry recognition? You can prove your value to peers, clients and prospects while marketing yourself at the same time. Win a Hermes Creative Award and announce your accomplishment in social media, news releases, eBlasts, blogs and with Hermes logos on your website.   Hermes is […]

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Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

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Hermes Creative Awards: Hilton Worldwide

Winner: Hilton Worldwide Location: McLean, VA Client: Hilton Hotels & Resorts Title: Lobby Design by Hilton Category: 45. Publication Overall Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that […]

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