Category : Hermes Awards

Winner: Aetrex Worldwide Inc
Client: Aetrex
Title: Aetrex – Don’t Forget to Take Them Off Ad
Category: 4. Magazine

A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to make an impression.  Using a a wink and a nod approach to sell shoes, Aetrex placed a pretty woman into a bathtub and captioned the image, “don’t forget to take them off.”  The colorful ad graced the pages of CondeNast Traveler and Lucky Magazine.

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Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

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Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.

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Winner: The Axis Agency Location: Los Angeles, CA Client: Degree Men Title: Unión-Garra-Pasión Category: Video for the Web This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when […]

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Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort.  Black Duck Software has crafted a blog that is informative, concisely written, and well designed.  The graphics […]

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Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign   72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever […]

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Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis.  The client, BainUltra, sells therapeutic baths and ‘care units’.  From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]

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Winner: Coyne Public Relations
Designer: Mark Garcia
Client: Coyne Public Relations
Title: Real. Creative.
Category:9c. Ad Campaign

This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients.  This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.

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Winner: Hinge
Client: Saint Germain Catering
Title: Saint Germain Catering Menu
Category: 50. Menu

 Often a menu is nothing more than the price and description of a dish; perhaps some calligraphy is thrown in along with a picture or two. Hinge Marketing of Reston, Virginia has designed a menu that gives you hunger pains.  The firm captures the food in tantalizing detail with eye-popping graphic garnishes.  If it were possible to gain weight by reading, this is the menu to do it.

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Winner: WMUL-FM Title: Vinny Curry and the Art of Playing with a Heavy Heart Category: 170. Podcast Radio is alive and well in West Virginia–specifically at Marshall University in Huntington.  WMUL-FM 88.1 is a throwback to a broadcast era where radio stations served a public good.  The student-run WMUL turned 50 last year and is West Virginia’s oldest […]

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