Category : Hermes Awards

Winner: Cornerstone
Location: New York, NY
Client: Pepsi
Title: Pepsi NFL Anthems
Category: #34c Integrated Marketing Campaign

Pepsi wanted to connect music to professional football while increasing its presence inside and outside the game.  The cola company turned to Cornerstone.  Based in New York with offices around the country, Cornerstone is a full service marketing and creative agency with incredible connections in the music industry.  The agency reached out to superstar artists who also happened to be hometown football fans.  The artists created original music for each team and then performed in each stadium.   Kelly Clarkson stepped-up for the Dallas Cowboys, Aerosmith for the Patriots, and Kid Rock for the Detroit Lions (to name a few).  The results were impressive to say the least:  1.9 million song downloads; 725 million media impressions; 94 million Pepsi Anthem twitter impressions.   The estimated advertising value was $14.6 million dollars.

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Winner: Palladian Partners, Inc. Location: Silver Spring, MD Title: Cut the Sodium but Keep the Flavor Client: Centers for Disease Control and Prevention and Healthy Shasta Category: 17  Handbook Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem.  Diet plays a […]

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Winner: Behavior Design Location: NY, NY Title: 2010 Annual Report Client: Thomson Reuters Category: E-Annual Report Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey.  One of Behavior Design’s e-annual report clients is Thomson Reuters.  The international media and information firm has offices in over 100 […]

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Winner: I Imagine Studio Location: Evanston, IL Title:  Pearlescence Website Client: Lamin-Art Category: 132. Website Design I Imagine Studio is an integrated advertising and branding agency that services a wide variety of clients from its offices in the Chicago and Los Angeles areas.  The agency recently was tasked with designing a website for a decorative […]

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Winner: Triangle Transit Location: Durham, North Carolina Title: #flipfortransit Category: 161. Government Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina.  The city  wanted to promote it’s mass transportation services to a younger demographic.  Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. […]

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  Is the work you are creating worthy of international industry recognition? You can prove your value to peers, clients and prospects while marketing yourself at the same time. Win a Hermes Creative Award and announce your accomplishment in social media, news releases, eBlasts, blogs and with Hermes logos on your website.   Hermes is […]

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The 2013 Hermes Creative Awards competition is in full swing. The deadline is March 15th! Don’t delay, enter today! www.hermesawards.com

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Today marks the opening of the 2013 Hermes Creative Awards competition. The deadline is March 15th! Don’t delay, enter today! www.hermesawards.com

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