This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when Mexico defeated Angola 1-0. It’s in Spanish, but you don’t need an interpreter to appreciate the music, editing, narration and especially the directing and videography. The piece is sponsored by Degree Men, an antiperspirant. The production and the players are so smooth that no one appears to be working up a sweat. Degree Men must really work.
Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort. Black Duck Software has crafted a blog that is informative, concisely written, and well designed. The graphics […]
Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign 72andSunny was tasked with the assignment of separating techies from their iphones. Their client, Samsung, wanted a larger piece of the smart phone market. ‘The Next Big Thing” television ad campaign is a clever […]
Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis. The client, BainUltra, sells therapeutic baths and ‘care units’. From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]
This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients. This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.
Often a menu is nothing more than the price and description of a dish; perhaps some calligraphy is thrown in along with a picture or two. Hinge Marketing of Reston, Virginia has designed a menu that gives you hunger pains. The firm captures the food in tantalizing detail with eye-popping graphic garnishes. If it were possible to gain weight by reading, this is the menu to do it.
Winner: WMUL-FM Title: Vinny Curry and the Art of Playing with a Heavy Heart Category: 170. Podcast Radio is alive and well in West Virginia–specifically at Marshall University in Huntington. WMUL-FM 88.1 is a throwback to a broadcast era where radio stations served a public good. The student-run WMUL turned 50 last year and is West Virginia’s oldest […]
For companies that specialize in promoting others, the task often can be misapplied when promoting themselves. The self-promotion can vacillate between effusive praise and understated blandness. Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon. The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities. www.bnoinc.com/holiday2011
Winner: energi PR Client: Astellas Pharma Canada, Inc. Title: http://www.inthelockerroom.ca/ Category: 98. Informational Dispersing information can be a cumbersome process for those creating content and often for the audience trying decipher it. Energi PR out of Toronto Canada didn’t get bogged down in facts when it created an informational website on Overactive Bladder Syndrome. The […]
Winner: ESPN Client: Lucasfilm & 20th Century Fox Title: Star Wars ESPN Fantasy Draft Spots Category: Television Spot This ESPN spot is a great example of a co-branded, cross promotion. Lucasfilm & 20th Century Fox wanted to promote the release of the complete Star Wars saga on Blu-Ray. ESPN wanted to promote its Fantasy Football […]