Category : MarCom Awards

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Hawkeye Location: Dallas, TX Title of Entry: “Go You Direct Mail” Category: Print Media | Direct Mail | 21c. Direct Mail Campaign ($185)

The average U.S. household receives about 11 pieces of marketing mail each week. How many direct mail pieces actually are opened? How many go directly in the trash? There’s roughly a 50-50 chance either way. So what can be done to differentiate? Dallas-based Hawkeye is a marketing and public advertising agency. The company worked with Capital One to create a direct mailer that stands out in any mailbox…literally. The technique is called a “trailing edge” an innovative format designed to engage recipients. The design incorporates eye-catching artwork and crisp graphics.

The extended deadline for the 2021 MarCom Awards is October 21st. Enter now, before it’s too late.

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mnemonic Location: Wayne, PA Title of Entry: “SafeToNet Launch Campaign” Category: Strategic Communications | Marketing/Promotion Campaign | 148c. Integrated Marketing ($185) Mnemonic, formerly known as Comcast Spotlight, is a full-service agency based in New York. It harnesses the power of […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: WMHARPER Location: Raleigh, NC Title of Entry: “Duckingham Palace – What’s Your Net Worthwhile?” Category: Print Media | Advertising | 7. Magazine (Ad) WM Harper is a Raleigh, North Carolina agency specializing in branding. It provides brand transformation for those […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Beyond The Porch Location: Los Angeles, CA Title of Entry: “Elizabeth Blau” Category: Video/Audio | Video/Film | 292. Documentary Food in the time of Covid. This could be a good title for movie, however some filmmakers turned the topic into […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: PepsiCo Design & Innovation Location: New York City, NY Title of Entry: “Pepsi Music AMR Diab” Category: Print Media | Design (Print) | 112. Packaging Visualization sells products. No matter how how good the product, consumers are swayed by what […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: JSC “OGK-2″ Location: St. Peterburg, RU Title of Entry: “Annual Report JSC “OGK-2″” Category: Digital Media | E-Communication | 259. E-Annual Report More corporations are embracing e-annual reports as a better method of reaching stockholders and investors. Some companies merely […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Cape Fox Corporation Location: Manassas, VA Title of Entry: “Faces of Ketchikan” Category: Digital Media | Website | 195. Tourism Most tourism websites offer the same fare of restaurants, sightseeing, cultural events, etc., presented in the same way…pretty pictures with […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: URALKALI Location: Russia Title of Entry: “PUBLISHING HOUSE “BUSINESS EXPRESS”” Category: Print Media | Annual Report | 24. Corporation Anyone who has ever read an annual corporate report knows how dry and lifeless they can be…a series of serious statements […]

Follow

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: UN Peacekeeping Location: New York, NY Title of Entry: “UN Peacekeeping – The road to a lasting peace: Leveraging the power of youth for peace and security” Category: Strategic Communications | Communications/Public Relations | 161c. Social Media Campaign ($185) How […]

Follow