Category : Award Winning Entries

smithosnian header2019 AVA Digital Awards Spotlight: Smithsonian Institution

2019 AVA Digital Awards Spotlight: Smithsonian Institution

AVA Digital Awards Organization: Smithsonian Institution
Location: Washington, DC
Title of Entry: “Smithsonian Superhero Campaign”
Category:  2c. Digital Marketing | Marketing, Digital |  Digital Marketing Campaign

The stereotypical superhero typically wears an elaborate costume, has superhuman physical abilities, and fights to protect humankind. But, what about everyday superheroes that fight for mankind by preserving culture?

Smithsonian created a superhero-themed campaign to highlight the institution’s important work. The nine-day campaign utilized email and interactive design to take recipients through an experience that allows them to build their own superhero squad.

The site uses comic-style graphics to guide users through choosing their own super hero squad. After choosing a loyal sidekick, a secret lair and an inspiring cause, users are presented with their three-person Smithsonian squad. Each squad member has their own video and bio to explain their work at the institution.

The campaign’s interactive capabilities and superhero theme showcases each Smithsonian expert’s invaluable knowledge and the need to fight for institutions that protect culture.

To view Smithsonian’s full campaign, visit here.

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BBDO Dublin2019 AVA Awards Spotlight: BBDO Dublin

2019 AVA Awards Spotlight: BBDO Dublin

Organization: BBDO Dublin Location: Dublin, Ireland Title of Entry: “RSA Consequences” Category:  203. Video Production | Creativity (Video Production) |  360° Drunk driving is a dangerous decision in any city, state, or country. Irleand’s Road Safety Authority (RSA) collaborated with BBDO Dublin, a creative agency, educate Irish citizens about dangers of drunk driving by using virtual reality (VR). BBDO created a […]

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palm beach atlantic header2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University Location: West Palm Beach, FL Title of Entry: “Alter Falter” Category:  193. Video Production | Long Form Video | Student Production Palm Beach Atlantic University’s Cinema Arts program encourages students to write, produce, shoot, edit, direct and act in their own short films. These films capture each of the student filmmaker’s unique […]

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content creatures2019 AVA Digital Awards: Content Creatures

2019 AVA Digital Awards: Content Creatures

Organization: Content Creatures Location: Dorking, United Kingdom Title of Entry: “Wyelands Bank Brand Commercial” Category: 140. Video Production | Commercials | Financial Institution Content Creatures, a London based branded content agency and animation studio, prides itself of putting the “emotion into motion.” The agency recently worked with Wyelands Bank to create a commercial highlighting the bank’s services. Content […]

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stash header2019 AVA Digital Awards Spotlight: Stash

2019 AVA Digital Awards Spotlight: Stash

Organization: Stash Location: New York, NY Title of Entry: “Stash – Retire Like A Baddie” Category: 5c. Digital Marketing | Marketing, Digital | Integrated Marketing What’s the best way to reach millennials?  Through their favorite influencer, of course. Market research shows that 60 percent of millennials have no savings. Stash, a financial services platform, recognized millennials aren’t […]

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brand expression header2019 AVA Digital Awards Spotlight: Chambers

2019 AVA Digital Awards Spotlight: Chambers

Organization: Chambers Location: Clareville, Australia Title of Entry: “Star of Hope” Category: 211. Video Production | Creativity (Video Production) | Videography If you live in the middle of the Australian Outback, what the options for your children’s education? If they go away to school, how do you keep in touch? A broadband service has just the answer. […]

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saatchi saatchi header2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Saatchi & Saatchi Wellness Location: New York, NY Title of Entry: “It’s Shocking” Category: 114. Print Media Creativity | Poster What did you have for dinner? What are other, less fortunate, people eating? Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages […]

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red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Red Hat Location: Raleigh, NC Title of Entry: “Command Line Heroes, Season 1” Category: 314. Video/Audio | Audio/Radio | Podcast Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat. Red Hat is an innovate IT company that provides […]

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Clarity PR Location: New York, NY Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)” Category: 280. Digital Media | Writing (Web) | Blog All organizations make mistakes, but most of these missteps […]

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