Category : Award Winning Entries

Blog Headers (1)2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

AVA Digital Awards Organization: e.l.f. Beauty
Location: Oakland, CA
Title of Entry: “e.l.f. Cosmetics #eyeslipsface TikTok Challenge”
Category: Digital Marketing | Marketing, Digital | 7c. Viral Marketing ($175)

Wow! Sometimes there are campaigns that deserve our highest praise and truly leave us speechless. We’re honored to say, e.l.f. Cosmetics is one of them. If you haven’t heard, TikTok is a new digital media platform that is exponentially growing in popularity and we’re convinced will one day take over the world. e.l.f. Cosmetics and its agency Movers+Shakers jumped on this trend and created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos.

So what did they do to become such a sensation? They created the #eyeslipsface challenge to activate a key brand pillar: “e.l.f. is for every eye, lip and face.” They hand-crafted a music track based on recent hit songs, that perfectly teed up the hashtag challenge. The challenge was an instant success, becoming the fastest-growing TikTok campaign of all time. TikTokers contributed over 3 million videos, passing over 4 billion views. They carefully stoked virality outside of TikTok. Celebrities joined organically, and they made the music available to DJs around the world. Not only that, but the song ranked on Spotify’s viral charts, from Australia to the Netherlands, and was picked up by Republic Records (home to Taylor Swift, Drake, and Ariana Grande). Together, they created & released a music video on Vevo and YouTube!

And if that wasn’t impressive enough, they got a ton of unsolicited celebrity videos, including Lizzo, Ellen, Reese Witherspoon, Howie Mandel, Kevin Hart, Terry Crews, Patrick Starr, Jessica Alba, James Charles, the Pussycat Dolls, Annie Leblanc, and the Chicago Bulls mascot. To check out their full write-up and campaign submission, please click here or scroll through the embed below:

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BluBluStudiosLogo2020 AVA Digital Awards Spotlight: BluBlu Studios

2020 AVA Digital Awards Spotlight: BluBlu Studios

Organization: BluBlu Studios Location: PL – Warszawa Title of Entry: “Sensei” Category: 207. Video Production | Creativity (Video Production) | Graphics/Design Checking out at a store can be a time consuming and sometimes painful experience. There is usually a rush of people around each checkout lane. Some stores have erected self-service kiosks to relieve the traffic jam, […]

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AcordaLogo2020 AVA Digital Awards Spotlight: Acorda Therapeutics

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

Organization: Acorda Therapeutics Location: Ardsley, NY Title of Entry: “INBRIJA Demo Video” Category: 127. Digital Video Creation | Digital Video Creation | Animation   Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and […]

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Blog Headers (5)2019 MarCom Awards Spotlight: Outside the Frame

2019 MarCom Awards Spotlight: Outside the Frame

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Outside the Frame Location: New York City, NY Title of Entry: “Perkins Eastman Providence College Ruane Friar Development Center” Category: 291. Video/Audio | Video/Film | Corporate Image What makes a great video? Storytelling is essential. There needs to be a beginning, middle, […]

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Blog Headers (7)2019 MarCom Awards Spotlight: Mirrored Media

2019 MarCom Awards Spotlight: Mirrored Media

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mirrored Media Location: Santa Monica, CA Title of Entry: “Road to Coachella 2019” Category: 297. Video/Audio | Video/Film | Marketing Product or Service Anyone up for a road trip? BMW is, especially if the road leads to Coachella. To promote its […]

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Blog Headers (5)2019 MarCom Awards Spotlight: Infinity Marketing

2019 MarCom Awards Spotlight: Infinity Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Infinity Marketing Location: Greenville, SC Title of Entry: “Blackbeard Branding Blog” Category: 227. Digital Media | Web Element | Blog Single Post What does piracy have to do with branding? More than you think. The author, Curt Westlake, is Creative Director […]

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Blog Headers (4)2019 MarCom Awards Spotlight: Aljazeera Media network

2019 MarCom Awards Spotlight: Aljazeera Media network

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Aljazeera Media network Location: Doha, Qatar Title of Entry: “Abraham Lincoln Carrier / Saudi – Yamen War” Category: 312. Video/Audio | Digital Video Creation | Augmented/Mixed Reality There are many ways of telling a story, and with advancing technology, there […]

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Blog Headers (3)2019 MarCom Awards Spotlight: Northwood Office

2019 MarCom Awards Spotlight: Northwood Office

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Northwood Office Location: Charlotte, NC Title of Entry: “Destination Ballantyne” Category: 41. Print Media | Brochure | Informational If you are looking for a place to live than Ballantyne is the place for you. Located in Charlotte, North Carolina, the mixed-use destination […]

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TriComB2B2019 MarCom Awards Spotlight: TriComB2B

2019 MarCom Awards Spotlight: TriComB2B

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: TriComB2B Location: Dayton, OH Title of Entry: “HSK78G Gas Generator Advertisement” Category: 88. Print Media | Design (Print) | Ad Animation, computer graphics, and virtual reality are important components of brand messaging across several platforms. Print often takes […]

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