Category : Award Winning Entries

ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: IBM
Location: New York, NY
Title of Entry: “Outage”
Category: 297. Video/Audio| Video/Film | Marketing Product or Service

In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, “Outage,” presented a situation in a city where electricity is down and chaos ensues—elevators are stuck, traffic is gridlocked, vital equipment shutdown.

“Outage” was presented at Mobile World Congress, where hundreds of attendees were presented with options and asked to make split-second decisions to resolve the outage.  The decision-based storylines elevated the viewing experience by immersing viewers in the video, instead of presenting facts and figures surrounding a typical outage.

Our 2018 competition deadline is this Thursday. Send in your best work today.

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progress lighting header2018 MarCom Awards Spotlight: Progress Lighting

2018 MarCom Awards Spotlight: Progress Lighting

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Progress Lighting Location: Greenville, SC Title of Entry: “Experience Progress” Category: 60. Print Media | Publication | Consumer Lighting provides more than illumination. It sets the mood, tone, and style. Progress Lighting of Greenville, South Carolina provides everything from chandeliers to sconces to wall lanterns. The company’s annual publication, […]

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microsoft header2018 MarCom Awards Spotlight: Microsoft

2018 MarCom Awards Spotlight: Microsoft

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Microsoft Location: Redmond, WA Title of Entry: “The Brad Anderson Lunch Break Series” Category: 257. Digital Media | Web Video | Other – Multi-part Web Video Series The key to any successful interview is establishing a rapport with the interview guest. If guests are uncomfortable, the interview […]

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stash header2018 MarCom Awards Spotlight: Stash

2018 MarCom Awards Spotlight: Stash

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Stash Location: New York, NY Title of Entry: “Stash Banking Campaign Video” Category: 297. Video/Audio | Video/Film | Marketing Product or Service Stash, a financial services platform, is pioneering the future of mobile banking by partnering with Green Dot Bank and offering quick access to financial information.  To […]

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creativelee header2018 MarCom Awards Spotlight: Creative-Lee

2018 MarCom Awards Spotlight: Creative-Lee

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Creative-Lee Location: Waterloo, Ontario Title of Entry: “Human” Category: 114. Print Media – Print Creativity – Poster The old adage “one picture is worth a thousand words,” has lost some of its meaning in the digital age. “One picture,” has been replaced with multiple photo sharing options, polished graphics, high-resolution video and both […]

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tricom b2b header2018 MarCom Awards Spotlight: TriComB2B

2018 MarCom Awards Spotlight: TriComB2B

We’re showcasing some of this year’s competitions stand-out entries.  Organization: TriCom B2B Location: Dayton, OH Title of Entry: “RVTV Video Series” Category: 256. Digital Media – Web Video – YouTube Video If you’re taking an RV trip, there are a few choices to make, including if you’d prefer regular gas or diesel.  If you don’t know what […]

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federal grid header2018 MarCom Awards Spotlight: Federal Grid Company

2018 MarCom Awards Spotlight: Federal Grid Company

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Federal Grid Company Location: Moscow, Russia Title of Entry: “Federal Grid Company: Towards Digital Energy” Category: 89. Print Media – Print Creativity – Annual Report/CSR Annual reports, by nature, include very dry financial information about a company’s status each year. Just because the subject matter is […]

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rice header2018 MarCom Awards Spotlight: Rice University

2018 MarCom Awards Spotlight: Rice University

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Rice University Location: Houston, Texas Title of Entry: “Unconventional students at Rice University” Category: 292. Video/Audio – Video/Film – Educational Institution We’re kicking off our 2018 competition by featuring Rice University’s entry, “Unconventional students at Rice University.” Rice shot a series of videos following various “unconventional” students […]

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hawke media header2018 dotCOMM Awards Spotlight: Hawke Media

2018 dotCOMM Awards Spotlight: Hawke Media

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition.  Organization: Hawke Media Location: Los Angeles, CA Title of Entry: “Hawke Media x Lorna Jane” Category: 184c. Paid Media Online Ad | Online Ad Campaign Marketing goals are not always clear, especially when business is booming. Reevaluating goals is a part of […]

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washington college header2018 dotCOMM Awards Spotlight: Washington College

2018 dotCOMM Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition.  Organization: Washington College Location: Chestertown, MD Title of Entry: “Washington College Campus 360 Interactive Virtual Tour” Category: 45. Website – Virtual Reality When choosing a school, many students consider experiencing a college’s campus a key deciding factor. Unfortunately, it may not always […]

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