Category : Award Winning Entries

WP brandstudio header2019 AVA Digital Awards Spotlight: WP BrandStudio and Optum

2019 AVA Digital Awards Spotlight: WP BrandStudio and Optum

AVA Digital Awards Organization: WP BrandStudio and Optum
Location: New York, NY
Title of Entry: “Working to End the Epidemic”
Category: 6c. Digital Marketing | Marketing, Digital | Interactive Brand Experience

Each year the AVA judges choose a handful of stand-out entrants to feature on the AMCP blog. To start this year’s AVA spotlight series, the judges chose an entry that utilizes interactivity to educate viewers about a significant topic.

Washington Post’s branded content team, WP BrandStudio, collaborated with Optum to create an insightful online experience that dives deep into the opioid epidemic. The interactive content guides viewers through content divided into an introduction, four chapters and a conclusion.

Each chapter of the content delves into a key factor of the opioid crisis using interactive audio, video and graphics. The experience begins by explaining how opioids affect the human body, then continues onto how the crisis affect law enforcement, medical personnel and patients in recovery. The experience finishes with forward-looking insights from Optum.

To view WP BrandStudio’s full experience with Optum, visit here.

The 2018 AVA Digital Awards are in full swing and accepting entries. Send in your best digital work today.

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saatchi saatchi header2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Saatchi & Saatchi Wellness Location: New York, NY Title of Entry: “It’s Shocking” Category: 114. Print Media Creativity | Poster What did you have for dinner? What are other, less fortunate, people eating? Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages […]

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red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Red Hat Location: Raleigh, NC Title of Entry: “Command Line Heroes, Season 1” Category: 314. Video/Audio | Audio/Radio | Podcast Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat. Red Hat is an innovate IT company that provides […]

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Clarity PR Location: New York, NY Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)” Category: 280. Digital Media | Writing (Web) | Blog All organizations make mistakes, but most of these missteps […]

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Savannah/Hilton Head International Airport Location: Savannah, GA Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign” Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to […]

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LHWH header2018 MarCom Awards Spotlight: LHWH

2018 MarCom Awards Spotlight: LHWH

We’re showcasing some of this year’s competitions stand-out entries.  Organization: LHWH Location: Myrtle Beach, SC Title of Entry: “LHWH Website” Category: 189. Digital Media | Website | Marketing, PR, Advertising Agency LHWH, an advertising and public relations agency, reigns from Myrtle Beach, SC but serves clients worldwide. Established 30 years ago, LHWH’s clientele includes healthcare systems, amusement parks, […]

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aflac header2018 MarCom Awards Spotlight: Aflac

2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Aflac Location: Columbus, GA Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices” Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance […]

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ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries.  Organization: IBM Location: New York, NY Title of Entry: “Outage” Category: 297. Video/Audio| Video/Film | Marketing Product or Service In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, […]

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progress lighting header2018 MarCom Awards Spotlight: Progress Lighting

2018 MarCom Awards Spotlight: Progress Lighting

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Progress Lighting Location: Greenville, SC Title of Entry: “Experience Progress” Category: 60. Print Media | Publication | Consumer Lighting provides more than illumination. It sets the mood, tone, and style. Progress Lighting of Greenville, South Carolina provides everything from chandeliers to sconces to wall lanterns. The company’s annual publication, […]

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microsoft header2018 MarCom Awards Spotlight: Microsoft

2018 MarCom Awards Spotlight: Microsoft

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Microsoft Location: Redmond, WA Title of Entry: “The Brad Anderson Lunch Break Series” Category: 257. Digital Media | Web Video | Other – Multi-part Web Video Series The key to any successful interview is establishing a rapport with the interview guest. If guests are uncomfortable, the interview […]

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