Category : Award Winning Entries

UC Davis2016 MarCom Awards Spotlight: University of California, Davis

2016 MarCom Awards Spotlight: University of California, Davis

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: University of California, Davis
Location: Davis, California
Title of Entry: “Sexual Violence Awareness and Education Campaign”
Category: 320c. Other — Integrated Marketing Campaign

Sexual violence is one of the most pressing issues on colleges campuses. University of California, Davis, decided to meet the problem head on with an expansive integrated marketing program. The program targeted almost every aspect of student life with a mixed medium of banners, coffee sleeves, napkin holder signage, videos, T-shirts, web resources, and a speaker. The university wanted to get the word out and to make sure everyone heard it.

Here’s some behind-the-scenes info from Andrew McDaniel, a campaign specialist for Student Affairs Marketing and Communications (SAMC) at UC Davis:

“A recent Association of American Universities Campus Survey on Sexual Assault and Sexual Misconduct shows that 1 in 6 undergraduate students and 1 in 14 graduate and professional school students have experienced some type of non-consensual sexual contact since entering college. That’s why UC Davis launched the Sexual Violence Awareness and Education campaign in November 2015.

“Ongoing student, faculty and staff input as well as campuswide collaboration have contributed to the campaign’s success on our campus. While Student Affairs Marketing and Communications (SAMC) leads the day-to-day efforts, we work with colleagues throughout campus to maximize messaging, reach and resources. Most importantly, we collaborate directly with students through focus groups and internships to ensure that the campaign is current and reaching students in a meaningful way.

“Using feedback from student focus groups, we launched a series of Snapchat-inspired videos through campus social media, which received nearly 40,000 views.”
uc-davis-sexual-violence-awareness-2 uc-davis-sexual-violence-awareness-4 uc-davis-sexual-violence-awareness-16 uc-davis-sexual-violence-awareness-21 uc-davis-sexual-violence-awareness-39

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mc-squared2016 MarCom Awards Spotlight: MC²

2016 MarCom Awards Spotlight: MC²

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: MC² Location: Chestnut Ridge, NY Client: Ferag AG Title of Entry: “Ferag @ Drupa” Category: 13. Trade show exhibit Trade shows can be an assault […]

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John Hancock2016 MarCom Awards Spotlight: John Hancock Personal Financial Services

2016 MarCom Awards Spotlight: John Hancock Personal Financial Services

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: John Hancock Personal Financial Services Location: Boston, MA Title of Entry: “John Hancock PFS 2016 “Roland” Calendar” Category: 78. Calendar Everyone has seen the company […]

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Johnson Insurance Canada2016 MarCom Awards Spotlight: Johnson Insurance

2016 MarCom Awards Spotlight: Johnson Insurance

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: Johnson Insurance Location: Halifax, Nova Scotia, Canada Title of Entry: “Johnson Insurance 3D Virtual Fire Projection” Category: 320c. Other — Public Relations Event Every family should […]

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marshall-haber-creative-group2016 MarCom Awards Spotlight: Marshall Haber Creative Group Inc.

2016 MarCom Awards Spotlight: Marshall Haber Creative Group Inc.

While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Organization: MHCG Inc. Location: New York, NY Client: Chai Lifeline Title of Entry: “Chai Lifeline/Camp Simcha” Category: 103. Logo A good picture is worth a thousand words, but […]

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Annalisa-Russell-Smith-Spirit-of-CaringBehind the Camera: The Filming of Annalisa Russell-Smith’s <i>Spirit of Caring</i>

Behind the Camera: The Filming of Annalisa Russell-Smith’s Spirit of Caring

Communicators often get the opportunity – some would say responsibility – to tell a story that can affect the lives of a number of people. Professionals either do the work pro bono or offer nonprofits a substantial discount. AMCP judges see numerous wonderful projects where it’s clear the entrants are entirely invested in the cause. One such example was […]

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denison-university2016 Hermes Creative Awards Spotlight: Denison University

2016 Hermes Creative Awards Spotlight: Denison University

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!). Organization: Denison University Location: Granville, Ohio Title of Entry: “Student Life at Denison” Category: 158. […]

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CBG-Building-Company2016 Hermes Creative Awards Spotlight: CBG Building Company

2016 Hermes Creative Awards Spotlight: CBG Building Company

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!). Organization: CBG Building Company Location: Arlington, Virginia Title of Entry: “Community Collaboration for CBG […]

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digital-pulse-australia2016 Hermes Creative Awards Spotlight: The Pulse

2016 Hermes Creative Awards Spotlight: The Pulse

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12!). Organization: The Pulse Location: Crows Nest, Australia Title of Entry: “Westpac VR” Category: 194c. Virtual Reality […]

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gelia-marketing2016 Hermes Creative Awards Spotlight: Gelia

2016 Hermes Creative Awards Spotlight: Gelia

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12)! Organization: Gelia Client: Independent Health Foundation Location: Buffalo, New York Title of Entry: “Talking Vending […]

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