Category : Award Winning Entries

AVA Winner Cohn and Wolfe

Winner: Cohn and Wolfe
Title of Entry: It takes a mouse to save a fish
Location: New York, NY
Client: Project Kaisei
Category: 242. Pro Bono

cohnwolfelogoHow can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations and communications agency to alert the world to an aquatic disaster.  In the northern Pacific Ocean there is a floating garbage patch twice the size of Texas called the Plastic Vortex.  Every year, 60 billion tons of  plastic is created of which only 5% is recycled.  The plastic tossed onto beaches or into rivers is swept into the Pacific and currents carry it to the Plastic Vortex.

Cohn and Wolfe challenged its employees to help.  500 of them in 18 offices around the world volunteered for this outsized task.  A campaign was created centering around a goldfish named Kai. The facebook based, 24/7 eco-reality show centered on whether Kai would be taken from his clean environment and placed in a plastic-polluted tank.  Not only did the campaign raise awareness of the growing problem, it opened collaboration and communication among the Cohn and Wolfe workers.

The staff sent emails and traditional press releases to global leaders, media, friends, families, and other contacts.  The facebook site received visitors from 83 countries with over 140,000 views.  The 500 tweets reached 4.7 million followers.  The campaign was covered on-line and off-line by major media publications.  Even Hollywood celebs sent shout-outs to Kai via twitter.  Money raised was sent to the non-profit group Project Kaisei.  One Cohn and Wolfe executive said, “This is a great way to show how we live our brand and to showcase our creative and digital market leadership.” It’s also a great way to save a goldfish and an ocean.

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AVA Winner Lynn University

Winner: Lynn Univervity Title of Entry: #lynndebate Social Media Campaign Location: Boca Raton, FL Category: 3c.Social Campaign Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each […]

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AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

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AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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MarCom Winner, M Booth and Associates

Winner: M Booth and Associates Title of Entry: “Country Crock’s “A Very Veggie World”” Location: New York, NY Client: Unilever-Country Crock Category: 116. Other With offices around the world, M Booth and Associates is one of the largest public relations companies.  They were approached by Unilever-Country Crock to create a brochure promoting vegetables.  That sounds like a […]

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MarCom Winner, Column Five

Winner: Column Five Media
Title of Entry: “Infographics: The Power of Visual Storytelling”
Location: Newport Beach, CA
Website: http://www.columnfivemedia.com/book/
Category: 77. Book

The Power of Visual Story Telling

Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.

What was I talking about?  Oh, right. Visual Storytelling.

More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.

Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.

If nothing else, buy it for their awesome graphics. Well done.

 

 

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MarCom Winner, West Virginia University

Winner: West Virginia University Title of Entry: “Follow WVU” Location: Morgantown, WV Client: WVU Category: 246. Single Spot West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network.  The spot promotes the University’s diverse offerings from academia to sports.  The producers combine arresting graphics with sensational cinematography […]

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MarCom Winner, LPL Financial

Winner: LPL Financial Title of Entry: “WomenInvest White Paper” Location: San Diego, CA Client: LPL Financial Category: 143. White Paper “White Papers” can include incredible research, but if you can’t decipher the statistics and understand the implications the information means little.  LPL Financial is a company that financial institutions and advisers turn to for guidance. […]

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