Category : Award Winning Entries

A Sweet Year

Winner: DuFour Advertising LLC
Located: Sheboygan, WI
Client: Acuity Insurance
Title: Acuity A Sweet Year 2011
Category: Publications/Annual Report

The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When the post office and delivery services make their drops, we have several people who open the packages and process the contents. It is actually a very interesting job. Many of the entries are unusual …. you never know what we are going to get. Some of our favorites have been product labels that just so happened to be attached to unopened bottles of beer, wine and spirits.

The other day, our processors were going through the deliveries when I heard a scream, followed quickly by a second person’s scream. As I was running down the hall to see what happened, I had visions of a dead rodent and even a body part in one of the packages. What I found were the two processors gleefully opening a box of chocolates. In the box with the chocolate treasures was the Acuity Annual report entitled, “Acuity, A Sweet Year 2011″. The quality of the annual report matched the quality of the chocolates, or so I am told. I know the report was well done, but by the time the box made its way to the judges, A Sweet Year was just a Sweet Annual Report. The moral of the story is if you want to attract attention, share a theme with a good box of chocolates.

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Hermes Submission

Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign   72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever […]

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Hermes Creative Awards: leBel communication

Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis.  The client, BainUltra, sells therapeutic baths and ‘care units’.  From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]

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Hermes Creative Awards: Coyne Public Relations

Winner: Coyne Public Relations
Designer: Mark Garcia
Client: Coyne Public Relations
Title: Real. Creative.
Category:9c. Ad Campaign

 

This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients.  This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.

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Hermes Submission


Winner: Hinge
Client: Saint Germain Catering
Title: Saint Germain Catering Menu
Category: 50. Menu

 Often a menu is nothing more than the price and description of a dish; perhaps some calligraphy is thrown in along with a picture or two. Hinge Marketing of Reston, Virginia has designed a menu that gives you hunger pains.  The firm captures the food in tantalizing detail with eye-popping graphic garnishes.  If it were possible to gain weight by reading, this is the menu to do it.

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Hermes Creative Awards: WMUL-FM 88.1

Winner: WMUL-FM Title: Vinny Curry and the Art of Playing with a Heavy Heart Category: 170. Podcast Radio is alive and well in West Virginia–specifically at Marshall University in Huntington.  WMUL-FM 88.1 is a throwback to a broadcast era where radio stations served a public good.  The student-run WMUL turned 50 last year and is West Virginia’s oldest […]

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‘ABANDONED’ story UPDATE

UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]

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Submission for Hermes Award

Winner: Baldwin & Obenauf, Inc.
Client: Baldwin & Obenauf, Inc.
Title: 2011 BNO Holiday Site (www.bnoinc.com/holiday2011)
Category: 103. Other

 

For companies that specialize in promoting others, the task often can be misapplied when promoting themselves.  The self-promotion can vacillate between effusive praise and understated blandness.  Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon.  The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities.  www.bnoinc.com/holiday2011

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Submssion for Hermes Award

Winner: energi PR Client: Astellas Pharma Canada, Inc. Title: http://www.inthelockerroom.ca/ Category: 98. Informational Dispersing information can be a cumbersome process for those creating content and often for the audience trying decipher it. Energi PR out of Toronto Canada didn’t get bogged down in facts when it created an informational website on Overactive Bladder Syndrome. The […]

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ESPN Submission for Hermes Award

Winner: ESPN Client: Lucasfilm & 20th Century Fox Title: Star Wars ESPN Fantasy Draft Spots Category: Television Spot This ESPN spot is a great example of a co-branded, cross promotion. Lucasfilm & 20th Century Fox wanted to promote the release of the complete Star Wars saga on Blu-Ray. ESPN wanted to promote its Fantasy Football […]

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