Category : Award Winning Entries

Education for All Children: Why Patrina Marino Designs

Communitas Awards Individual: Patrina Marino with Davidoff Associates
Title: “ChangeALife Uganda: Annual Review 2013”
Location: New York, New York
Category: 1.5 Individual Participation

Patrina MorinoThe skills of marketing and communication professionals are needed across the world for a plethora of reasons. Patrina Marino, principal at New York-based design consulting firm Davidoff Associates, has chosen to donate her skills and expertise for the last seven years to ChangeALife Uganda (CALU). The nonprofit aims to change the lives of Ugandan children and their families through education, health care and income-generating programs.

CALU runs a lean operation, allocating less than 10% of its budget for administration and fundraising, which can present challenges in the creation of visual storytelling tools such as an annual report.

To learn about why Marino chooses to support ChangeALife Uganda and how she overcomes the challenges, we spent a few minutes with the graphic designer.

How did you hear about CALU and what inspired you to support the nonprofit?

In 2009, a friend invited me to a gathering in support of a nonprofit, ChangeALife Uganda. I met the two founders, Jean Semler and Dave Thelen, and the director, Father Lawrence Kimbowa, who spoke passionately about this educational organization. He told his personal story of childhood sponsorship and how he wanted to continue the gift of education to African children. Immediately upon watching the slide presentation, I decided to donate my design and communication expertise to help CALU establish a visual identity and expand its reach.


You’ve been involved for many years. What keeps you there?

The importance of education for all children, regardless of birthplace or economics, is something in which I firmly believe. The dedication, cooperation, energy and teamwork that our board and volunteers demonstrate keep me coming back for more!

You’ve created the annual review for the last three years. What were some of the biggest challenges you faced in making the latest annual report and how did you overcome them?

In 2013 we did not have a donation for printing services as we did last year, so I chose a format that can be inkjet-printed locally by our staff as needed. Secondly, since there is no budget for photography, collateral must be built around supplied photos from the field.

Creation of theme and design is driven by this limited photography, which drives the scope of the message; visuals play a big part in the telling of our story.

How have the reports you’ve created helped CALU?

The annual reports give CALU the opportunity to tell stories of the children and their families, which are so instrumental in delivering our message of the “gift of education.”

Also, these reports allow CALU to outline donations and expenditures, showcasing that most of the monies go directly to Uganda. In order to expand the donor base, retain existing sponsors, acquire new partners (both U.S. and international), as well as secure grants, we are obligated to provide financial transparency.

Anything else you want us know?

Quality visual communications is a powerful tool in reaching audiences. When I am able to employ my design, communication, and marketing expertise in support of nonprofit causes, I am gratified to make the contribution and excited by the possibilities ahead.


Texas NICUSA’s Community Efforts Sparkle Year-round – Rain or Shine

Communitas Awards Company: Texas NICUSA
Title: “Texas NICUSA Gives Back”
Location: Austin, Texas
Category: 1. Leadership in Community Service

Texas.govGiving back to the community is something many companies do, but how many businesses serve their local citizens every week? And how many have been doing that for more than four years?

The Lone Star State has at least one business with such a strong devotion to giving back, Texas NICUSA. The private company operates, the state’s official website. Beyond overseeing the site, Texas NICUSA’s 100+ professionals take a more active role in the Austin area, helping all sorts of organizations from Austin Children’s Shelter to Meals on Wheels and Capital Area Food Bank of Texas.

To find out more about how the company fosters a culture of service and how it decides which organizations to help, we chatted with Lisa Carrell, senior marketing associate with Texas NICUSA.


Educate & Motivate: The Story Behind the Save Salt River Bay Website Created By Eclipse Marketing Services

Company: Eclipse Marketing Services Title: “Save Salt River Bay Website” Location: Morristown, New Jersey Category: 3.1 Pro Bono After experiencing the natural phenomenon of a “Bio Bay” in St. Croix and learning of a plan that would permanently affect the area, Eclipse Marketing Services president Margaret Boller and her team launched the website to help inform […]


Giving Back Through Marketing and Communications: Randy Clark Graphic Design

Throughout the years, AMCP entrants have submitted more than 2,000 pro bono entries. While that is a lot of work donated to nonprofits, we’re sure it is only a small percentage of the time, money, effort and skill that our entrants give back to their communities. Throughout the next couple of months, we’re profiling some […]


Giving Back Through Marketing and Communications: 2e Creative

Throughout the years, AMCP entrants have submitted more than 2,000 pro bono entries. While that is a lot of work donated to nonprofits, we’re sure it is only a small percentage of the time, money, effort and skill that our entrants give back to their communities. Throughout the next couple of months, we’re profiling some […]


2013 MarCom Entry, Nationwide Insurance

Winner: Nationwide Insurance Title of Entry: “Seven Days” Location: Columbus, OH Client: National Fair Housing Alliance Category: 263. Nonprofit Everyone knows about the political strides made in the 60’s that opened the voting process, job opportunities, and education to all Americans…especially African Americans. But what is often overlooked or forgotten is another piece of landmark legislation that broke […]


2013 MarCom Entry Deveney Communication

Winner: Deveney Communication Title of Entry: “Peoples Health – CHA – Television Spots” Location: New Orleans, LA Client: Peoples Health Category: 252c. Campaign In Louisiana, if there is one thing natives like as much as food it is their LSU Tigers.  The Louisiana State University tiger is a statewide icon, but it represents more than athletics.  LSU also […]


2013 MarCom Entry, inferno

Winner: inferno Title of Entry: “Darn Good Yarn” Location: Memphis, TN Client: FedEx Category: 221. YouTube Video Storytelling is an age-old art mastered by few.  When you get it right it seems effortless and surprisingly easy. But it’s not. Inferno of Memphis, Tennessee knows how to tell a good story. One of the agency’s clients, Fed Ex, wanted to highlight […]