We all get direct mail pieces every day. The challenge is obviously to stand out among the competition. In 18 years of marketing and communication competitions, nothing has stood out more than DAR, Inc.’s self marketing piece. It arrived in a square box that was three-feet tall by three-feet wide. Inside was the DARn Red Ball along with an oversized marketing piece that on one side details creative uses for the ball and on the other side, the Red Ball theme is carried over into marketing messages for DAR’s services. Wait there’s more. There is also a website they bounce you to (DAR’s words) where you can design and share your creative uses (www.thoseDARnRedBalls.com). This is a fun marketing piece that attracts attention for DAR’s direct marketing services, and even after the thrill is gone, it is impossible to throw the thing out. That darn red ball will probably be around our office forever.
Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort. Black Duck Software has crafted a blog that is informative, concisely written, and well designed. The graphics […]
Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]
Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign 72andSunny was tasked with the assignment of separating techies from their iphones. Their client, Samsung, wanted a larger piece of the smart phone market. ‘The Next Big Thing” television ad campaign is a clever […]
Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis. The client, BainUltra, sells therapeutic baths and ‘care units’. From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]
This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients. This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.
Often a menu is nothing more than the price and description of a dish; perhaps some calligraphy is thrown in along with a picture or two. Hinge Marketing of Reston, Virginia has designed a menu that gives you hunger pains. The firm captures the food in tantalizing detail with eye-popping graphic garnishes. If it were possible to gain weight by reading, this is the menu to do it.
Winner: WMUL-FM Title: Vinny Curry and the Art of Playing with a Heavy Heart Category: 170. Podcast Radio is alive and well in West Virginia–specifically at Marshall University in Huntington. WMUL-FM 88.1 is a throwback to a broadcast era where radio stations served a public good. The student-run WMUL turned 50 last year and is West Virginia’s oldest […]
UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]
For companies that specialize in promoting others, the task often can be misapplied when promoting themselves. The self-promotion can vacillate between effusive praise and understated blandness. Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon. The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities. www.bnoinc.com/holiday2011