Category : Award Winning Entries

AVA Winner Lynn University

Winner: Lynn Univervity
Title of Entry: #lynndebate Social Media Campaign
Location: Boca Raton, FL
Category: 3c.Social Campaign

Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each candidate, especially for the President who faltered in the earlier exchanges.  Lynn University was in a unique position to increase branding and raise awareness, especially with 59 million viewers tuning in.  The administration utilized a social media campaign before, during, and after the debates to capitalize on the event.  Leveraging Facebook, Twitter, YouTube, Flickr, Google+, Tumblr, foursquare, and Instagram, Lynn University reached out to the country and the world.  On the night of the debate, the school’s hashtage, #lynndebate, was trending top 3 nationwide and top 5 worldwide.  The total number of debate related tweets totaled 6.5 million.  In addition, the university produced 52 debate related videos and 2,000 debate photos.  Lynn University was only established in 1962 and has fewer than 2,000 undergraduates.  For a small school, the university scored big in its social campaign.

 

Social Media Platforms

 

 

1752

AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

1943

AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

1552

AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

1267

AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

1502

MarCom Winner, M Booth and Associates

Winner: M Booth and Associates Title of Entry: “Country Crock’s “A Very Veggie World”” Location: New York, NY Client: Unilever-Country Crock Category: 116. Other With offices around the world, M Booth and Associates is one of the largest public relations companies.  They were approached by Unilever-Country Crock to create a brochure promoting vegetables.  That sounds like a […]

1529

MarCom Winner, Column Five

Winner: Column Five Media
Title of Entry: “Infographics: The Power of Visual Storytelling”
Location: Newport Beach, CA
Website: http://www.columnfivemedia.com/book/
Category: 77. Book

The Power of Visual Story Telling

Let’s face it. We have all had the task of communicating a topic or point that is either too vast or too difficult (boring?) to get our point across in just words. This world has us texting, tweeting, and face timing so fast we can barely hold our attention longer than 5 minutes.

What was I talking about?  Oh, right. Visual Storytelling.

More and more PR + Communication + Marketing firms are using infographics to visually communicate their message. Larger graphics and bolder colors grab our attention. Column Five is a leader in this latest movement of infographic communication. Their graphic design is outstanding, keeping you engaged in whatever subject matter possible.

Column Five’s book gives you all the insight you need into the value of infographics and how to best implement visual storytelling into your daily marketing and communication strategies.

If nothing else, buy it for their awesome graphics. Well done.

 

 

1807

MarCom Winner, West Virginia University

Winner: West Virginia University Title of Entry: “Follow WVU” Location: Morgantown, WV Client: WVU Category: 246. Single Spot West Virginia University has produced one of the most visually creative commercials seen anywhere….local television or national network.  The spot promotes the University’s diverse offerings from academia to sports.  The producers combine arresting graphics with sensational cinematography […]

1548

MarCom Winner, LPL Financial

Winner: LPL Financial Title of Entry: “WomenInvest White Paper” Location: San Diego, CA Client: LPL Financial Category: 143. White Paper “White Papers” can include incredible research, but if you can’t decipher the statistics and understand the implications the information means little.  LPL Financial is a company that financial institutions and advisers turn to for guidance. […]

1102

Communitas Awards Winner: Kansas City University of Medicine and Biosciences

Winner: Kansas City University of Medicine and Biosciences
Location: Kansas City, MO
Business Type: Post Graduate Education
Nomination Title: We Care Community Service
Category: Company Sponsored Volunteer Project

NEW MED STUDENTS INTRODUCED TO COMMUNITY THROUGH “WE CARE” COMMUNITY SERVICE DAY

At most schools, orientation is a chance to get familiar with a new setting, make some new friends and perhaps engage in social time. At the Kansas City University of Medicine-College of Osteopathic Medicine, you get all that and a chance to do something for your new community at the same time.

Incoming medical students get introduced to their new community through a one-day, citywide community service project in the neighborhood surrounding the campus and beyond. During their orientation on Wednesday, August 3, 2011, all 255 new students participated in the University’s 14th annual “We Care” Community Service Day.

Students, faculty and staff joined forces to partner with 10 area non-profit organizations at 13 different project sites benefiting lower-income residents of Kansas City, primarily those living within the Northeast Neighborhood where the University is located. Students, faculty and staff served more than 1,000 hours in this single half-day effort to benefit those in need in Kansas City, Mo.

According to Sara Selkirk, executive director of community and student affairs for the University, through this annual event the University introduces new students to the community and to the University’s emphasis on service. “Medical school is only the beginning of their commitment to a career of service,” Selkirk said. “We believe it is important to place emphasis on the aspect of caring for people and community even before a student attends their first class.”

Community Service Day projects included a variety of tasks, ranging from sorting and repackaging food at a local community food bank, building closets at a women’s shelter, tutoring children and adults in the urban core, and assisting with beautification projects throughout the historic Northeast neighborhood of Kansas City.

1414