How do you visualize something you can’t see? The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind. Using breathtaking cinema photography and imagery, the commercial turns a message into a movie. Wind power anyone?
Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website. Through incredible animations, Dutch Monaco transports players to the ends of the earth. Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]
Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog. Aetrex Worldwide dropped the kid and the mutt but still managed to […]
With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention. When’s the last time anyone went to a public library, especially a child? The Columbus Metropolitan Library faced a daunting task–get people reading again. The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”. The CMS reached out to the community using social and traditional media. Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants. Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’. Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page
Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.
Winner: The Axis Agency Location: Los Angeles, CA Client: Degree Men Title: Unión-Garra-Pasión Category: Video for the Web This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when […]
Winner: DAR, Inc. Located: Anaheim, CA Client: Self Title: DARn Red Ball Promotion Category: Direct Mail Piece We all get direct mail pieces every day. The challenge is obviously to stand out among the competition. In 18 years of marketing and communication competitions, nothing has stood out more than DAR, Inc.’s self marketing piece. It […]
Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort. Black Duck Software has crafted a blog that is informative, concisely written, and well designed. The graphics […]
Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]
Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign 72andSunny was tasked with the assignment of separating techies from their iphones. Their client, Samsung, wanted a larger piece of the smart phone market. ‘The Next Big Thing” television ad campaign is a clever […]