Category : Award Winning Entries

MarCom Winner, LPL Financial

Winner: LPL Financial
Title of Entry: “WomenInvest White Paper”
Location: San Diego, CA
Client: LPL Financial
Category: 143. White Paper

“White Papers” can include incredible research, but if you can’t decipher the statistics and understand the implications the information means little.  LPL Financial is a company that financial institutions and advisers turn to for guidance.

LPL recently studied a niche market in their realm…women.  The White Paper breaks down the role women play in personal and family investing.  Using crisp language, a simple design layout, and descriptive graphs, LPL lays out what advisers need to understand to capture that segment of the financial market. >LPL Financial Whitepaper

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Communitas Awards Winner: Kansas City University of Medicine and Biosciences

Winner: Kansas City University of Medicine and Biosciences
Location: Kansas City, MO
Business Type: Post Graduate Education
Nomination Title: We Care Community Service
Category: Company Sponsored Volunteer Project

NEW MED STUDENTS INTRODUCED TO COMMUNITY THROUGH “WE CARE” COMMUNITY SERVICE DAY

At most schools, orientation is a chance to get familiar with a new setting, make some new friends and perhaps engage in social time. At the Kansas City University of Medicine-College of Osteopathic Medicine, you get all that and a chance to do something for your new community at the same time.

Incoming medical students get introduced to their new community through a one-day, citywide community service project in the neighborhood surrounding the campus and beyond. During their orientation on Wednesday, August 3, 2011, all 255 new students participated in the University’s 14th annual “We Care” Community Service Day.

Students, faculty and staff joined forces to partner with 10 area non-profit organizations at 13 different project sites benefiting lower-income residents of Kansas City, primarily those living within the Northeast Neighborhood where the University is located. Students, faculty and staff served more than 1,000 hours in this single half-day effort to benefit those in need in Kansas City, Mo.

According to Sara Selkirk, executive director of community and student affairs for the University, through this annual event the University introduces new students to the community and to the University’s emphasis on service. “Medical school is only the beginning of their commitment to a career of service,” Selkirk said. “We believe it is important to place emphasis on the aspect of caring for people and community even before a student attends their first class.”

Community Service Day projects included a variety of tasks, ranging from sorting and repackaging food at a local community food bank, building closets at a women’s shelter, tutoring children and adults in the urban core, and assisting with beautification projects throughout the historic Northeast neighborhood of Kansas City.

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Communitas Award Winner: Acadian Home Builders Association

Winner: Acadian Home Builders Association
Location: Lafayette, LA
Business Type: Nonprofit Trade Association
Nomination Title: Home for the Holidays
Category: Philanthropy

Throughout its 51-year history, the Acadian Home Builders Association in Lafayette, Louisiana, has donated nearly a million dollars to various shelter related agencies and construction related education programs.  AHBA members have made this continuing commitment to their community, even though AHBA is itself a non-profit trade association, which depends upon member dues and yearly projects to fund its own operations.

In November, 2005, the Acadian Home Builders Association established a new project geared to providing a more stable and predictable source of funding.  It’s called Home for the Holidays and each year, the builder-members and associates build and raffle a new home, with the profits dedicated to funding AHBA’s shelter and education related charities.

Since its inception, AHBA’s Home for the Holidays has awarded more than $955,000 to its adopted charities, including Habitat for Humanity, The Children’s Shelter of Acadiana Youth (for abandoned & abused kids), Faith House (for victims of domestic violence), St. Michael’s Center for Homeless Veterans   and this year has established a special fund with the Community Foundation of Acadiana dedicated to retro-fitting homes for returning war veterans with special disabilities.

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Hermes Creative Awards: Hilton Worldwide

Winner: Hilton Worldwide Location: McLean, VA Client: Hilton Hotels & Resorts Title: Lobby Design by Hilton Category: 45. Publication Overall Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that […]

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Hermes Submission

Winner: The Chapter Media Client: GE Title: Capture the Wind Category: 162. Television Spot How do you visualize something you can’t see?  The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind.  Using breathtaking cinema photography and imagery, the commercial turns a message into a movie.  […]

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Hermes Creative Awards: Dutch Monaco

Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website.  Through incredible animations, Dutch Monaco transports players to the ends of the earth.  Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]

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Hermes Creative Awards: Aetrex Worldwide

Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to […]

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Hermes Submission

Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

 

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Hermes Submission

Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.

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Hermes Submission

Winner: The Axis Agency Location: Los Angeles, CA Client: Degree Men Title: Unión-Garra-Pasión Category: Video for the Web This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when […]

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