Category : Award Winning Entries

2013 MarCom Entry, HBO Poland

Winner: HBO Poland SP.20.0.
Title of Entry: “We Want Your Blood”
Location: Warsaw, Poland
Client: HBO Poland
Category: 161c. Special Event
HBO logoVampire stories travel well.  In this case, all the way from the United States to Poland. True Blood, HBO’s hit series, was preparing for a new season in Poland and wanted to promote the program, but after five seasons what do you do? The premium network decided to utilize the show’s theme and couple it with public service.

HBO designed a replica bar from the show in central Warsaw and then brought in a mobile blood bank to park outside. The event ‘We Want Your Blood’ coinciding with international blood day. Sexy vampires prowled the streets persuding passers-by to give a pint. In the bar, look alike actors from the series dressed like waitresses plied patrons with non-alcoholic libations. The event generated national headlines gaining free publicity across media platforms.  Blood given was more than three times the previous year. As far as the premiere of the show, ratings increased 40 per cent from season five. HBO not only created a buzz and increased viewrship, but promoted itself as a socially responsible network with edgy ideas and good shows. 

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2013 MarCom Entry, Greenfield/Belser

Winner: Greenfield/Belser Title of Entry: “Dow Lohnes Website” Location: Washington, DC Client: Dow Lohnes Category: 236. Website Redesign Greenfield/Belser of Washington D.C. is a brand design firm that prides itself on telling clients’ stories in a unique and clever fashion. The story telling takes many forms for it’s professional services clients…videos, brochures, annual reports, and websites. One of the company’s areas of expertise […]


2013 MarCom Entry, Mastro Communications, Inc.

Winner: Mastro Communications, Inc. Title of Entry: “PGA Championship” Location: Warren, NJ Client: PGA of America Category: 148c. Integrated Marketing Engaging the audience is always a great tool to heighten interest, pump up sales, and increase television ratings.  With social media and the Internet, there is more opportunity than before, if done properly.  The PGA wanted to retain viewer interest […]


2013 MarCom Entry, aritchbrand

Winner: aritchbrand
Title of Entry: “Front Page of the New York Times”
Location: Boston, MA
Client: Cyber Aces
Category: 169. Newspaper placement

LogoPlacing a client in any newspaper is tough and the bigger the paper, the bigger the challenge.  The New York Times is an especially hard sell with editors and reporters hearing about every conceivable pitch imaginable.  Aritchbrand of Boston was approached by a fledgling company called ‘Cyber Aces‘ who was looking for prominent media exposure.  Adam Ritchie Brand Direction, whose services include marketing, media outreach, crisis management, and creative development, was game.

cyberaces-logoCyber Aces identifies, trains, mentors, and develops young Americans for the quickly emerging field of cyber security.  Their students are the future employees of the NSA, the Pentagon, and Fortune 500 Companies.  The field of cyber security is getting crowded and Cyber Aces wanted to differentiate itself from the pack when it turned to aritchbrand.

Aritchbrand developed and honed a unique pitch.  They called up the Times lead cyber security writer and offered to bring a high school hacker to the offices to grill the paper’s cyber security chief…sort of a young Jedi knight matching skills with an old Jedi master scenario.  If the writer was impressed, do a story.  If not, at the very least, the security chief might learn a few things.  The writer took the bait and not long after Cyber Aces not only made the paper, but the front page.

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2013 MarCom entry, Fahlgren Mortine

Winner: Fahlgren Mortine
Title of Entry: “Myrtle Beach Celebrates its 60 Miles in 60 Days”
Location: Columbus , Ohio
Client: Myrtle Beach Chamber of Commerce
Category: 160c Social Media Campaign
fahlgrenmortine logoLike many Eastern Seaboard beach destinations, Myrtle Beach was facing the usual seasonal dilemma–the end of summer.  After Labor Day, tourism traditionally slows to a trickle.  The weather is still warm, the many destinations still desirable, the activities still welcoming.  So what’s a Chamber of Commerce to do?

Myrtle Beach turned to the Fahlgren Mortine agency in Columbus, Ohio.  Fahlgren Mortine is one of the largest independent agencies in the country and has a client list that includes McDonalds and Visit Florida.  The agency created a social media campaign  under the banner of “60 Miles in 60 Days” to generate buzz and bring the tourists back to Myrtle Beach after summer’s end.

AP_travel tweetThe campaign wanted to offer visitors all 60 miles of the ‘Grand Strand’ and everything that is connected to it.  Research showed that most visitors love the amenities and activities of the area, but do not book because of lack of information on the destination. So, the agency sent teams to South Carolina to unearth 60 secret spots to tie into the campaign.  Fahlren Mortine then turned to facebook, twitter, bloggers, and the internet to broadcast the message.

The results show that the campaign reached more than 47 million consumers from social media alone.  Blogger posts reached 500,000 followers, tweets reached 3 million, and facebook engaged 50,000 current page followers.  In the Myrtle Beach area the results were a bit more concrete:  accommodations taxes jumped up 220% in September and 31% in October.

60 secrets board


Greetings from Denmark

Here’s a recent web posting that we just came across of some of our friends in Denmark. Daloon, one of Europe’s leading producers of convenience snack products gets praise from a marketing website for winning a 2013 Hermes Creative Award.   Danish agency Andersen & Blaesbjerg collaborated with their client Daloon to have fun with a snack […]


2013 MarCom Entry, Livestrong Foundation

Winner: LIVESTRONG Foundation
Title of Entry: “LIVESTRONG Foundation Crisis Communication
Location: Austin, Texas
Client: LIVESTRONG Foundation
Category: 157c. Crisis Communication Plan/Response

LIVESTRONGImagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force.  Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar.  One more thing, you are preparing for a major fundraising event.  What do you do?  How do you recover?  This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.

Everyone knows the story now, Armstrong was stripped of his biking titles after a major doping scandal.  But Armstrong’s name wasn’t the only thing at stake, so was his cancer charity.
While dealing with the major public relations crisis, the charity quickly disassociated itself from Armstrong and then began a major rebranding campaign. The Lance Armstrong Foundation became “LiveStrong“.  Special emphasis was then placed on the people and families the charity served.  The message was clear and concise, LiveStrong’s mission was larger than any celebrity athlete.
The quick action and decisive moves not only saved the foundation, but increased both attendance and donations at the next fundraiser.



Individuals Speak Out on Behalf of The LIVESTRONG Foundation


Michelle Obama, First Lady of the United States of America – ET News

We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.

Evan Handler, LIVESTRONG Foundation Envoy – Huffington Post

The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.


AVA Winner TheeDesign Studio

Winner: TheeDesign Studio Title of Entry: Website Redesign for Lizard Lick Towing Location: Raleigh, NC Category: Home Page The first rule for any website is to capture the essence of the product or company. TheeDesign Studio nailed it with Lizard Lick Towing. What you see is what you get. Check out the store, you can […]


AVA Winner INK

Winner: INK Title of Entry: Golden Spoon site Location: Irvine, CA Client: Golden Spoon Category: 21. Business to Consumer A website is a business’s digital calling card and a place where information resides.  If the design is flat or the layout cumbersome, it can drive visitors away instead of drawing them in.  Many businesses, hospitals, […]


AVA Winner Hangar 30 Inc.

Winner: Hangar 30 Inc. Title of Entry: Wingman Project Location: Denver, CO Client: Air National Guard Safety Directorate Category: 60. Mobile App It seems about everyone has a mobile app for something these days, from the profane to the profound. Most seem to be for games and the rest informational. Apps also hold the possibility that they […]