|Winner: LIVESTRONG Foundation
Title of Entry: “LIVESTRONG Foundation Crisis Communication”
Location: Austin, Texas
Client: LIVESTRONG Foundation
Category: 157c. Crisis Communication Plan/Response
Imagine your foundation is closely tied to a worldwide recognized person who also happens to be the founder and the driving force. Now imagine that the one person who defines you organization is exposed as a fraud, cheat, and liar. One more thing, you are preparing for a major fundraising event. What do you do? How do you recover? This daunting task severely tested the marketing department at the Lance Armstrong Foundation last year.
Individuals Speak Out on Behalf of The LIVESTRONG Foundation
We have to remember all the people that have been helped and who will continue to need the help of [the LIVESTRONG Foundation]. We should focus on making sure that cancer survivors and people dealing with the disease have the kind of support, medical and research, that they need to deal with the situation. We can’t lose sight of that accomplishment.
The LIVESTRONG Foundation has spearheaded a massive cultural shift toward pride in survivorship, and away from the stigmatization previously associated with cancer diagnoses…The determination of those present [at Foundation events] is a testament to human beings’ abilities to turn tragedies, which can never be erased, into triumphs that will also always be remembered.