little wolf productions header2018 dotCOMM Awards Spotlight: Little Wolf Productions

2018 dotCOMM Awards Spotlight: Little Wolf Productions

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Little Wolf Productions
Location: Vancouver, BC
Title of Entry: “Impacts of Climate Change upon Regional Marine Ecosystems”
Category: 62. Video for the Web – Educational Institution

Many educational videos take a text-based approach and outline key facts and figures surrounding the video’s chosen subject. While this is a perfectly acceptable form of video, another way to educate a video’s viewers is to give them a first-hand look at the subject.

Little Wolf Productions, a Vancouver-based production company, worked with the University of British Columbia’s Peter Wall Institute for Advanced Study to shoot a video explaining climate change’s impact on ecosystems. The video follows Professor Chris Harley as he walks viewers through Calvert Island’s beaches and explains the effect of climate change on the island’s wildlife and landscape.

The combination of stunning imagery and Harley’s informative narration communicates the consequences of climate change by immersing the viewer, instead of only outlining facts on a screen.

Impacts of Climate Change with Prof. Chris Harley from Little Wolf Productions on Vimeo.

The 2018 dotCOMM Awards competition is open and accepting entries. Send in your best work today.

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ah header2018 dotCOMM Awards Spotlight: Association Headquarters

2018 dotCOMM Awards Spotlight: Association Headquarters

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Association Headquarters
Location: Mt. Laurel, NJ
Title of Entry: “Working with a Micro-Influencer Helped Secure 390 Event Registrations”
Category: 177. Social Media Marketing – Industry Influencer

More and more organizations are implementing influencer marketing into their strategies and with good reason. Consumers are swarmed with hundreds of impersonal advertisements each day. When collaborating with influencers, organizations can establish familiarity and credibility with consumers.

To promote a consumer event, Association Headquarters identified a micro-influencer who could reach the agency’s target audience. Association Headquarters provided the influencer with branded content surrounding the event to promote in the influencer’s closed Facebook group.

Association Headquarters’ campaign reached more than 1,000 Facebook group members in their target audience and produced 390 event registrations, marking an overall success.

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The 2018 dotCOMM Awards competition is open and accepting entries. Send in your work today. 

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modmacro header2018 dotCOMM Awards Spotlight: Modmacro, Inc.

2018 dotCOMM Awards Spotlight: Modmacro, Inc.

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Modmacro, Inc.
Location:Menifee, CA
Title of Entry: “BM Windows Design Center”
Category: 53. Website Creativity – Interactive Capabilities

We’re kicking off our 2018 competition features with a website that showcases the benefits of interactive design.

Modmacro, Inc., a web design and digital marketing firm, recently designed an interactive online design center for BM Windows. The firm utilized interactive components when designing the design center site, creating a unique web experience for customers.

Upon entering the Design Studio, users are met with a list of various houses, and are prompted to choose the type most like their own. After selecting their home type, users customize the virtual house to resemble their own and are can then “try on” various windows and doors to see what products best fit their needs.

Modmacro’s use of interactive design allows BM Windows customers, who may not be familiar with their different door and window offerings, to visualize BM Windows products in their own homes. The website’s design provides a unique and memorable shopping experience bound to make a lasting impression on customers.

To view Modmacro’s full site for BM Windows, visit here.

The second-ever dotCOMM Awards competition is open and accepting entries. Enter today.

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blog headerThe 2018 dotCOMM Awards competition is open!

The 2018 dotCOMM Awards competition is open!

statuette round small 2The second-ever dotCOMM Awards competition is officially open and accepting entries.

dotCOMM was started to spotlight the roles of creatives in the dynamic, constantly-evolving web. An AMCP hosted competition, dotCOMM Awards offers third-party recognition from one of the most-recognized and highly-regarded evaluators of creative work in the world. Winning a dotCOMM award signifies to employers, clients, prospects and competitors that the winner’s web and digital work is among the best in the industry.

dotCOMM Awards accepts entries from all types of organizations and individuals, including but not limited to digital agencies, public relations firms, advertising agencies, freelancers, and in-house corporate developers and creatives.

We’ll feature some of this year’s stand out entries, who have given permission to share, on the AMCP blog, and the newly established dotCOMM Awards Twitter, Facebook and Instagram accounts. Check back to see what this year’s competition brings!

To learn more about categories and entry information, visit here. Deadline June 21.

Enter Today

 

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inspire PR header2018 Hermes Creative Awards Spotlight: Inspire PR Group

2018 Hermes Creative Awards Spotlight: Inspire PR Group

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

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Organization: Inspire PR Group
Location: Westerville, OH
Title of Entry: “Butler County Donut Trail”
Category: 90c. Public Relations/Communications – Media Relations – Publicity Campaign

 

inspire PR image 1Today’s spotlight features two of our favorite things, donuts and a game-changing publicity campaign.

Inspire PR Group was approached by the Butler County Visitors Bureau (BCVB) to collaborate and drum up buzz around the Donut Trial and encourage tourism. To navigate this challenge, Inspire designed a strategy utilizing media coverage, influencers and event planning during June 2017, but most specifically on National Donut Day, to spark conversations about and tourist visits to the Butler County Donut Trail.

To increase awareness of the Donut Trail before National Donut Day, Inspire pitched and secured press placements in multiple regional and national outlets, including American Nexos Magazine, NBC News, CNN Travel, Simplemost, Stock and Barrel Magazine, USA Today, Backpacker Magazine and Tri-State Living. After securing these placements, Inspire delivered donuts, gift bags and fact sheets to 34 central Ohio media representatives and influencers on National Donut day, resulting in even more press coverage in local outlets. On top of their impressive media and influencer relations, BCVB passed out more than 500 donuts and visitor guides during their National Donut Day event.

Inspire and BCVB’s campaign succeeded with astounding numbers, securing more than 120 placements and garnering more than 220 million impressions. Inspire’s strategy successfully drummed up interest around the Butler County Donut Trail, resulting in a sweet outcome for the BCVB.

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The 2018 Hermes Creative Awards are still open and accepting entries. The final deadline is April 26. Enter today.

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pepsico header2018 Hermes Creative Awards Spotlight: PepsiCo Design & Innovation

2018 Hermes Creative Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: PepsiCo Design & Innovation
Location: New York, NY
Title of Entry: “PepsiCo Mix It Up 2017″
Category: 76c. Public Relations/Communications – Strategic Programs -Interactive Brand Experience

Some experts estimate the average consumer is exposed to between 4,000 and 10,000 ads daily. In today’s oversaturated environment, digital ads are a dime a dozen, and more marketers are leveraging customer experience to make a lasting impression with their audience.

To mark the company’s third year attending Milan Design Week, PepsiCo Design & Innovation planned an immersive installation, PepsiCo Mix It Up, to familiarize attendees with PepsiCo’s diverse product portfolio, including their long-established brands and some new faces. PepsiCo collaborated with innovative designers and some of the food and beverage industry’s top minds to create an interactive exhibit unlike any other.

Instead of merely observing PepsiCo’s various brands’, Mix It Up guests were taken through a hands-on experience bound to make a lasting impression. The event garnered more than 35,000 live visitors and 1 million impressions from online viewers, marking an overwhelming success and showcasing the importance of customer experience.

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To see PepsiCo Design & Innovation’s full video, visit here.

The 2018 Hermes Creative Awards are still open and accepting entries. The final deadline is April 26. Enter today.

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sila sveta header2018 Hermes Creative Awards Spotlight: Sila Sveta

2018 Hermes Creative Awards Spotlight: Sila Sveta

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Sila Sveta
Location: Moscow, Russia
Title of Entry: “LEXUS DOME INTERACTIVE ZONE: 360 VR JOURNEY”
Category: 176. Electronic Media/Social Media/Interactive Media – Video – Virtual Tour

VR technology has opened the door to new opportunities for interactive experiences. This kind of technology is especially useful for organizations that are communicating on a global scale with an audience that may not be able to experience their brand in real life.

Sila Sveta, an interactive media and design company, designed a virtual tour through an interactive exhibit Sila Sveta designed for the Lexus Dome in Moscow. The tour video is based on actual 3D models of the dome and incorporates content from the installation.

The video opens at the entrance of the installation, and slowly walks through the exhibit, and finally ends with a full demonstration of one of Lexus’ vehicles construction. Video watchers can navigate their view to look at their surroundings as if they were truly walking through the Lexus Dome instead of experiencing the building via their screens.

To view Sila Sveta’s full video, visit here.

The 2018 Hermes Creative Awards are still open and accepting entries. The final deadline is April 26. Enter today.

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patientpoint header2018 Hermes Creative Awards Spotlight: PatientPoint

2018 Hermes Creative Awards Spotlight: PatientPoint

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: PatientPoint
Location: Cincinnati, OH
Title of Entry: “Manage Insomnia with Medicines”
Category: 158. Electronic Media/Social Media/Interactive Media – Video – Educational

We’ve all seen pharmaceutical commercials on television about some type of ailment and a pharmaceutical answer that ends with ten seconds of side effects. PatientPoint, a point-of-care marketing company dedicated to increasing patient knowledge, satisfaction, and compliance, aims to create medical videos that focus on cures for ailments without lengthy, concerning disclaimers.

As part of their mission, PatientPoint creates various videos to educate patients about medical problems they may face, and provide soothing explanations and solutions to those problems. The technique is incredibly imaginative, taking concepts and turning them into colorful messaging. PatientPoint provides educational resources covering a variety of topics, including identifying your blood type, taking painkillers safely, and our featured video that explains how to manage insomnia in a graphically abstract and stylized production.

To view PatientPoint ‘s full video, visit here.

The 2018 Hermes Creative Awards are still open and accepting entries. The final deadline is April 26. Enter today.

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american museum of natural history header2018 Hermes Creative Awards Spotlight: American Museum of Natural History

2018 Hermes Creative Awards Spotlight: American Museum of Natural History

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: American Museum of Natural History
Location: New York, NY
Title of Entry: “Our Senses”
Category: 55. Print Media – Design – Other — Exhibition Design

Museum exhibits are a testament to designers’ creativity and skill. One of these exhibits is the American Museum of Natural History’s Our Senses exhibition launched in November.

To create this experience, the American Museum of Natural History worked with designers to create multiple large-scale and individual exhibits in several rooms of the museum. The exhibition uses bright pops of color along with interactive components to demonstrate how the human senses work.

The designers’ hard work’s result is a fully immersive environment for the exhibition’s visitors. Museum-goers can explore a virtual garden through the eyes of a bee, challenge their hearing through an audio-collage, marvel at optical illusions, take part in a smell test, and walk through many other experiences that highlight the five senses’ extraordinary capabilities. The unique exhibit is bound to be a lifelong memory for its visitors.

To learn more about American Museum of Natural History’s “Our Senses” exhibition, visit here.

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hilton header2018 Hermes Creative Awards Spotlight: Hilton

2018 Hermes Creative Awards Spotlight: Hilton

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Hilton
Location: Addison, TX
Title of Entry: “Hilton Suggests Travel Blog: Engaging Team Members as Travel Bloggers”
Category: 145. Electronic Media/Social Media/Interactive Media – Social Media – Blog (Overall)

Traveling to a new city or country is an exciting, but overwhelming, experience. Deciding what landmarks and restaurants to visit in an unfamiliar place is a daunting task, hence the skyrocketing popularity of travel Instagram and blogs that provide destination inspiration.

To continue providing their guests the best hospitality possible, Hilton launched a travel blog that clients can visit to learn more about their destination. Instead of consulting outside travel bloggers, Hilton turned to their own employees to provide the inside scoop on activities, restaurants and sights to see in their cities.

Hilton worked with more than 30 of their team members to write blogs about the cities they work and live in worldwide. Each blog post has a different content style according to its author and the destination it features, creating a personal feel. Hilton’s team members’ insights provide intimate knowledge about the ins and outs of every destination and contribute to Hilton’s reputation for first-class hospitality.

To view Hilton’s full blog, visit here.

The 2018 Hermes Awards competition is still accepting entries. Enter now.

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