mary washington healthcare header2018 AVA Digital Awards Spotlight: Mary Washington Healthcare

2018 AVA Digital Awards Spotlight: Mary Washington Healthcare

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mary Washington Healthcare
Location: Fredericksburg, VA
Title of Entry: “MWHC Sings a Tale of Needing a New EMR”
Category: 183. Music – Video Production – Long Form Video

When creating an introduction video for an organization, our first instinct may be to outline key facts and figures. But, working closely with team members from all areas of an organization can lead to a colorful and fun representation of the organization as a whole.

To introduce themselves to their new EMR provider and celebrate their Virginia roots, Mary Washington Healthcare team members dressed in traditional civil war era costume and performed “Right Hand Man” from the Broadway musical Hamilton. Mary Washington Healthcare CEO Mike McDermott, M.D., led the lively musical number throughout the MWHC campus.

The video’s production quality is impressive, but the Mary Washington Healthcare team’s performance makes the video especially memorable.

Today is the last day to enter the 2018 AVA Digital Awards. Enter now.

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WP brandstudio header2018 AVA Digital Awards Spotlight: WP BrandStudio

2018 AVA Digital Awards Spotlight: WP BrandStudio

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: WP BrandStudio
Location: New York, NY
Title of Entry: “WP BrandStudio & Siemens – Defending Against A Cyberattack”
Category: 6c. Digital Marketing – Marketing, Digital – Interactive Brand Experience

No organization is safe from cybercrime, no matter the industry. Technology professionals are well-versed in cybercrime preparation, but the average person may not always have a full understanding of cyberattacks and how to prevent them.

Washington Post’s branded content team, WP BrandStudio, worked with Siemens to create an interactive cyberattack experience. The interactive content gives users a glimpse into both the dangers of cyberattacks, and the precautions businesses and governments have undergone to prepare for these dangers.

In the interactive site, users are prompted to choose between two scenarios: a manufacturing plant and a power station. Once users choose their path, they’re run through a virtual campus of the scenario with a timeline explaining the cyberattack process, and mock organizations vulnerabilities.

The site’s interactive content explains the abstract concept of cybercrime through a hands-on experience.

To view WP BrandStudio and Siemen’s full experience, visit here.

The final deadline for the 2018 AVA Digital Awards is Thursday, January 18. Enter now.

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mother brown films header2018 AVA Digital Awards Spotlight: Mother Brown Films

2018 AVA Digital Awards Spotlight: Mother Brown Films

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mother Brown Films
Location: London, United Kingdom
Title of Entry: “Tandjung Sari Bali”
Category: 194. Video Production – Long Form Video – Travel

Documentary filmmakers are natural-born storytellers. When documentary directors are given the opportunity to tell a story rich in history, the outcome can be remarkable.

The Tandjung Sari hotel in Bali, Indonesia approached Mother Brown Films to create a documentary celebrating the hotel’s 55th anniversary. The video combines footage from the hotel’s early years with shots from the resort today to tell Tandjung Sari’s story.

Mother Brown Films combined interviews with family photos to explain Judith and Wija Wawo-Runtu’s vision when building Tandjung Sari. The documentary’s shots of the lush jungle and blue ocean transport the viewer to Bali from their screen.

To view Mother Brown Films’ video, visit here.

The final deadline for the 2018 AVA Digital Awards is Thursday, January 18. Enter now.

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jukin media header2018 AVA Digital Awards Spotlight: Jukin Media

2018 AVA Digital Awards Spotlight: Jukin Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Jukin Media
Location: Los Angeles, CA
Title of Entry: “This Is Happening”
Category: 165. Video Production – Long Form Video – Documentary

Documentaries are usually confined to set forms, styles, and practices, but there are exceptions. Every now and then a producer or director comes along to not necessarily break the mold, but to send the craft in a different direction.

Jukin Media, an international agency, uses user-generated video content as part of their “This Is Happening series” to create stories that are emotional, fast-paced, and fascinating. One of the series’ recent topics was the historic Chicago Cubs World Series victory, the first in 71 years. Jukin told the incredible story through UGC that captured the essence of the Cubs and their fans.

To see Jukin Media’s full This Is Happening series, visit here.

The deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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emakina header2018 AVA Digital Awards Spotlight: Emakina Group

2018 AVA Digital Awards Spotlight: Emakina Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Emakina Group
Location: Brussels, Belgium
Title of Entry: “Jaeger-LeCoultre’s unforgettable ‘On your wrist’ AR fair experience”
Category: 226c. New Category – Other — Augmented Reality

One of the most exciting developments in recent technology is the introduction of Augmented Reality (AR). AR technology not only offers new entertainment experiences but presents brands with new opportunities to interact with customers.

Emakina Group found a new way to utilize AR technology for their client, Jaeger-LeCoultre, a luxury brand specializing in watches and clocks. The agency created the “On your wrist” experience to give prospective customers the opportunity to try on exclusive watch designs directly from Jaeger-LeCoultre’s industrial design office.

Jaeger-LeCoultre store visitors were given different paper bracelets embossed with the brand’s logo and patterns, then waved the band under tablets in eight different booths. When waving their wrist under the tablet, one of Jaeger-LeCoultre’s exclusive watch design appeared on their wrist.

Emakina Group’s use of AR built a unique and memorable experience for prospective Jaeger-LeCoultre customers. Using the AR bands allowed each visitor to have their own personal experience with the brand.

The final deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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blog headerFree nomination for the 2018 Communitas Awards during January

Free nomination for the 2018 Communitas Awards during January

Communitas AwardsFree recognition for community service, social responsibility

If you, your organization or a client gives back to your community through pro bono or other charitable or civic-minded work, we want to recognize you.

From now until January 31, AMCP is waiving nomination fees for the 2018 Communitas Awards for any company associated with MarCom, Hermes Creative, AVA Digital or dotCOMM Awards programs. All past entrants are in our database and thus eligible for a free nomination.  Please limit your nominations to a single category for each person or company that is nominated.

Communitas Awards recognizes exceptional businesses, organizations and individuals that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities.

Now in its ninth year, Communitas is an outgrowth of AMCP’s pro bono recognition program. Over the past few years, AMCP has waived entry fees for over 2,000 projects created pro bono for nonprofits by marketing and communication professionals. During that time, AMCP has also donated more than $250,000 to charitable endeavors.

Communitas judges make their award choices based on the spirit of Communitas, a Latin word meaning “people coming together for the good of a community.” Any company, organization or individual that donates time, effort and/or money to improve the communities in which they live or work is eligible to be nominated for a Communitas Award. Nominees are evaluated based on the extent and effectiveness of their programs in relation to their size and potential scope. Companies that exhibit ethical and sustainable business practices are also considered.

Communitas Award nominations can be submitted online at www.communitasawards.com. The free nomination will automatically be reflected at checkout. Self-nomination is encouraged.  Call Communitas Awards at (214) 377-3524 if you have any questions.

Enter Communitas Awards Now

AVA Digital Awards Final Deadline January 18

Don’t miss the opportunity for you and your team to get recognized for your outstanding digital work. Enter your websites, videos, and digital marketing campaigns today and you’ll have your results by February 1.

Entering is quick and easy, with more than 200 entry categories. Register, upload a file or link and you are done.

Check out the AMCP blog and the new AVA Digital Awards Twitter, Facebook and Instagram accounts to see some of the best work that has already been judged.

Enter AVA Digital Awards Now

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HERO-3AVA Digital Awards announcing first deadline results

AVA Digital Awards announcing first deadline results

new logo-smallStarting today, AVA Digital Awards will begin announcing winners from the first deadline of the 2018 competition. Winners will be announced through February 1 as judges review the approximately 2,500 entries from around the world.

AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions- to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts- to other forms of user-generated digital communication.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.  

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  

A list of Platinum and Gold AVA Digital Award-winning entries can be found on the AVA site: www.avaawards.com.

2018 AVA Digital Awards competition still accepting entries

Haven’t entered our 2018 competition yet? There’s still time! The final deadline for the 2018 AVA Digital Awards is January 18. The entry process is quick and easy, with more than 200 entry categories. You only need to register for an account, upload any URLs or files, and checkout.

>>Enter the 2018 AVA Digital Awards now.

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UISD header2018 AVA Digital Awards Spotlight: United Independent School District

2018 AVA Digital Awards Spotlight: United Independent School District

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: United Independent School District
Location: Laredo, Texas
Title of Entry: “Sexting, Think Before You Post”
Category: 149. Video Production – Commercials – PSA

‘Sexting’ is a controversial issue faced by school districts across the country. Schools often take an active approach to try to prevent a problem before it happens, using informative seminars, posters, and articles to bring attention to the issue.

To show the potential harm of sexting, United School District in Laredo, Texas decided created a video in collaboration with its students. The well-crafted video tells a simple, but creative, story that delivers a powerful and hard-to-ignore message. The PSA’s leaves an impression with viewers, and uses a real-life approach to demonstrate the dangers of sexting.

The final deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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sony header2018 AVA Digital Awards Spotlight: Sony Music Entertainment

2018 AVA Digital Awards Spotlight: Sony Music Entertainment

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Sony Music Entertainment
Location: New York, NY
Title of Entry: “Foo Fighters Online Mixtape Generator”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Back in the day, (before streaming services, iPods, and CDs), mixtapes were all the rage. These were essentially a playlist on cassette tape but took much diligence and patience to master because you were dealing with record albums and analog recording.

To promote the release of their new album “Concrete and Gold,” the Foo Fighters decided to throwback to the old days of mixtapes. Sony partnered with the Modern English Digital of the UK to create an interactive website where users are able to create their own personalized mixtape on Spotify of Foo Fighters music. The website format brought back the nostalgia of creating mixtapes for older fans while introducing music to new fans on a familiar platform.

To see the full mixtape site and create your own Foo Fighters mixtape, visit here.

The deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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hyfn header2018 AVA Digital Awards Spotlight: HYFN

2018 AVA Digital Awards Spotlight: HYFN

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: HYFN
Location: Los Angeles, CA
Title of Entry: “ID Ideology Men’s”
Category: 4c. Digital Marketing – Marketing, Digital – Social Campaign

Introducing a new brand into a saturated market can be an undertaking, especially when that market is athleisure. With many already well-established retailers, the entire athleisure market is anticipated to exceed $80 billion by 2020.

HYFN was approached by Macy’s to set Macy’s athletic line, ID by Ideology, apart from other competitors in the athleisure market. HYFN approached this challenge by focusing on the brand’s functional appeal towards the everyday athlete, and instilled the campaign-wide tagline “Accepting All Athletes.”

Instead of pursuing high-profile athletes as influencers, HYFN worked with an army veteran, a weatherman and a college student to represent the brand. HYFN shot a series of videos and photography capturing each of their influencer’s athletic abilities. The media was later used in a series of social campaigns, along with product photography, and the “Accepting All Athletes” tagline.

To garner interest beyond social platforms, HYFN and ID Ideology celebrated the line’s launch at the Venice Beach Boardwalk. The brand set up a finish line for joggers, handed out Macy’s gift cards, and cheered on the crowd to celebrate everyday athletes.

HYFN’s campaign and strategy for ID Ideology was an overwhelming success, with an overall campaign reach of 2.2 million and generated more than 14,000 purchases. To view the full campaign site, visit here.

ID Ideology Men’s – Brand Launch Video from HYFN on Vimeo.

The deadline for the 2018 AVA Digital Awards is January 18. Enter now.

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