unviersity of st thomas header2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

2018 AVA Digital Awards Spotlight: University of St. Thomas — Houston

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: University of St. Thomas — Houston
Location: Houston, TX
Title of Entry: “UST Celt Admissions Blog”
Category: 30. Web-Based Production – Web Element – Blog

Launching a blog and posting regularly is a great way to provide in-depth information about an organization and boost overall engagement. Blogging allows an organization to build their brand voice and establish their site as a trustworthy source of information.

University of St. Thomas – Houston started an admissions-specific blog for new students. The blog features posts detailing common freshmen concerns, including what student activities are offered, study tips, and financial aid information. UST’s blog also features information for transfer, international and adult students, such as applying for GI bill benefits and transferring credits.

UST’s admissions blog not only answers questions for their students, but also common questions from first-year students everywhere. Providing useful information about starting college not only establishes UST’s admissions blog as a useful resource for their students, but students everywhere. To read UST’s full blog, visit here.

 

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The Aspire Group2018 AVA Digital Awards Spotlight: The Aspire Group

2018 AVA Digital Awards Spotlight: The Aspire Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: The Aspire Group
Location: Atlanta, GA
Title of Entry: “Aspire’s Website Redesign – From Good to Great!”
Category: 9. Web-Based Production – Website – Redesign

Today, an organization’s website is most likely the first point of contact with prospective clients and customers. If a site is out-of-date, hard to navigate, or doesn’t communicate a business’s benefits, the organization could lose potential sales and connections.

The Aspire Group, a sports and entertainment firm, recently redesigned their site to stay up-to-date with their clients. The firm revamped their site by adding video-based visuals, updated structuring and navigation, compelling calls to action and more concise wording.

The firm’s site refresh successfully improved user experience and drove new traffic to its landing pages, with overall page views growing by more than 250 percent and overall users growing by 22 percent.  To view The Aspire Group’s full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.

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zeal film header2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

2018 AVA Digital Awards Spotlight: Zeal Film Ltd.

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Zeal Film Ltd.
Location: London, United Kingdom
Title of Entry: “HP 3D Printing – Look Real”
Category: 180. Video Production – Corporate – Marketing (Product)

Hewlett Packard develops some of the most advanced modern technology, including 3D printing. To showcase the different applications of 3D printing, HP put together a series of videos to capture their different clients’ use of the technology.

HP approached Zeal Film, Ltd. to tell the story of one of their 3D print technology clients, Look Real. Look Real is a custom doll company based in Spain that has operated for more than 50 years. Before being introduced to HP’s 3D printing, Look Real was unable to manufacture dolls that look exactly like their owners.

Zeal Film’s video for HP goes behind the scenes at Look Real’s workshop to capture the manufacturing process. Through an interview and a voiceover, Look Real’s CEO explains the company’s history and desire to create custom dolls for children. Look Real finally made this dream a reality with HP’s 3D printing technology, and can now create custom dolls to resemble anyone in the world.

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mitosis header2018 AVA Digital Awards Spotlight: Mitosis

2018 AVA Digital Awards Spotlight: Mitosis

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mitosis
Location: Dayton, OH 
Title of Entry: “Mitosis Website”
Category: 16. Web-Based Production – Website – Marketing, PR, Advertising, Digital Agency

An agency’s website is often the first point of contact for potential clients, meaning if the site is not well-executed a potential client may not return. Creating a site that is sophisticated, easy to use and captures an agency’s atmosphere can be a challenge but pays off.

Mitosis successfully navigated the area between sophisticated and functional in their agency website. The site embodies Mitosis’ “never afraid to stand out,” attitude through compelling design and graphics with easy navigation that showcases the agency’s capabilities.

Designing a site that makes a lasting impression with clients is a challenge Mitosis successfully navigated. To view Mitosis’ full site, visit here.

The deadline for the 2018 AVA Awards is December 14. Enter now.

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davis wright tremaine header2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

2018 AVA Digital Awards Spotlight: Davis Wright Tremaine

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Davis Wright Tremaine
Location: Seattle, WA
Title of Entry: “Game of Thrones Themed Holiday Card”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

There are few television shows as notorious as Game of Thrones. Game of Thrones’ characters, costumes and theme song are easily recognized, regardless if someone has or hasn’t seen the show.

Davis Wright Tremaine paid homage to the show in their annual Holiday Card video. The video showcases the firm’s transatlantic locations with Game of Thrones-style architecture animation, graphics, and majestic background music.

The firm’s video is a creative and pop-culturally relevant twist on the typical corporate Christmas card bound to make a lasting impression on recipients.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

 

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M2Film logo2018 AVA Digital Awards Spotlight: M2Film

2018 AVA Digital Awards Spotlight: M2Film

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: M2Film
Location: Aarhus, Denmark
Client: Dynaudio
Title of Entry: “The way the artist intended”
Category: 162. Video Production – Long Form Video – Corporate Image

Need a good stereo speaker? Dynaudio makes one and M2Film knows how to sell it.

M2Film is a Danish company that crafts high-end videos for a number of international clients. This video,”The Way the Artists Intended”, is part commercial, part corporate image, and totally filmmaking at its best. The video tells a story through both the eyes of the artist and the ears of the audiophile.  It’s immersive and visually entertaining while staying very much on message.

The deadline for the 2017 AVA Digital Awards is December 14. Enter now.

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WINNERS-POSTED-2017-012017 MarCom Awards Winners Posted

2017 MarCom Awards Winners Posted

The results are in! We’ve officially posted the 2017 MarCom Awards winners. Each entrant can view their results on their My Account page and use the interactive map on our Winners page to view their company and see the other winners in each category (if the entrant gave permission to display).

If you are a winner, please take advantage of the page we have dedicated to each winning entry.

If you would like to add credits or a synopsis for your winning project, you can write in or upload info and graphics through your My Account. Each entry has a specific menu to guide you.

Only one file per winning entry can be displayed, so, if you would like to change the file that represents your entry, you can re-upload. The last upload will be the file displayed.

Interact With Us on Social Media

We launched new MarCom Facebook, Twitter and Instagram accounts to better interact with all the organizations who enter MarCom each year. We will be sharing some of the best entries (who have provided permission for public use) from the 2017 MarCom Awards competition on these platforms. Be sure to tag us in your MarCom winner announcements and statuette photos!

AVA Digital Awards Now Open

If you produce digital work such as websites, social media and videos, you might consider entering the AVA Digital Awards. The competition is now accepting entries. Deadline is December 14. To see the different AVA Digital categories and enter your work, visit www.avaawards.com.

We will be sharing some of this year’s stand-out AVA Digital Awards entries (who have given permissions) on the AMCP Blog, AVA Digital Awards Twitter, AVA Digital Awards Instagram and AVA Digital Awards Facebook.

AVA Digital Awards and MarCom Awards are both administered by the Association of Marketing and Communication Professionals (AMCP).

twitter header_AVA

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twitter header_AVAThe 2018 AVA Digital Awards are now open!

The 2018 AVA Digital Awards are now open!

promoteThe 2018 AVA Digital Awards opened this morning!

2018…. looks like a typo. We like to think ahead.  Enter your digital work now and you will get your results in early January.  Then you will have the whole year to brag (or sulk).

Fill out the forms, print out your graphics, get copies of your latest videos and run to the post office.  You’ve got six weeks to get it here.

Or, you can spend a couple of minutes, some spare marketing change and enter online at www.avaawards.com. The process is quick, easy and potentially very rewarding.

AVA Digital recognizes the world’s most innovative and creative web, social, mobile, interactive, video and audio production.

judging_iconAVA Digital is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP has provided third-party recognition to industry leaders for more than 20 years, making the AVA Digital Awards one of the most highly-regarded digital competitions in the world.

AVA Digital competition has more than 200 categories covering a wide-range of digital work, reasonable prices and timely judging. Entry fees are $110 for single entries and $175 for campaigns. To recognize the generosity of creative professionals, AMCP does not charge paid entrants for pro bono entries.

AMCP judges are already reviewing early submissions, and will be featuring some of this year’s stand-out entries on the AMCP blog, AVA Twitter and AVA Instagram. Please note that entries will be seen only by judges unless permission is granted to display the entry during the entry process.

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beacon health options logo2017 MarCom Awards Spotlight: Beacon Health Options

2017 MarCom Awards Spotlight: Beacon Health Options

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Beacon Health Options
Location: Boston, MA
Title of Entry: “Suicide Video”
Category: 250. Digital Media – Web Video – Informational

Suicide causes more than 40,000 deaths each year, making it the tenth leading cause of death in the United States. Beacon Health Options created an informational video to commemorate Suicide Awareness Month and bring attention to the staggering statistics surrounding suicide.

The video features alarming facts and figures surrounding suicide in the United States. The video’s text-based graphics allow the data to tell the story and encourage watchers to start conversations surrounding the subject while directing users to Beacon Health Options’ resources.

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wynn header2017 MarCom Awards Spotlight: Wynn Las Vegas

2017 MarCom Awards Spotlight: Wynn Las Vegas

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

MarCom Awards Organization: Wynn Las Vegas
Location: Las Vegas, NV
Title of Entry: “Tastemade’s ‘Making The Menu’ Series Explores Costa di Mare at Wynn Las Vegas”
Category: 167. Strategic Communications – Media Relations/Publicity – Online Placement

Las Vegas is notorious for its exceptional entertainment, casinos and hotels. Among these is Wynn Las Vegas, a resort and casino that not only boasts memorable entertainment and nightlife, but also exquisite restaurants.

Wynn collaborated with Tastemade, an online food and traveling resource, as part of Tastemade’s Making the Menu series. The site took a behind-the-scenes look at Costa di Mare, Wynn’s award-winning Mediterranean and Italian cuisine restaurant.

Tastemade’s video walks through how Costa di Mare sources their fresh seafood, wine list and in-season ingredients, as well as how house chef Mark LoRusso chooses his nightly menu and prepares seafood tableside. The video showcases Costa di Mare’s authentic Italian ambiance and Wynn’s unparalleled dining options.

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