2022 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “Doritos Solid Black”
Category: Print Media | Design (Print) | 112. Packaging

Pepsi owns Doritos and is responsible for designing, marketing and distributing the chips. Recently, Pepsi wanted to amplify the voices of Black innovators. Contributing $50,000 in support of their work, Pepsi tasked them to create packaging called “SOLID BLACK.” The bags of chips featured geometric designs and pops of colors anchored by a glossy black background. The design earned 400 million media impressions along with a 100% positive/neutral sentiment.

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2022 MarCom Awards Spotlight: GP Strategies

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: GP Strategies
Location: Columbia, MD
Title of Entry:The Performance Matters Podcast: What the Metaverse Means for Corporate Learning
Category: Video/Audio | Audio/Radio | 316. Podcast Episode

For 50 years, GP Strategies of Columbia, Maryland, has been working with companies providing everything from payroll services to work force management. With technology rapidly expanding, GP Strategies wanted to explore how the Metaverse is changing the way companies work and develop their employees. How better to explain the Metaverse than transforming a one dimensional podcast into a multidimensional Metaverse experience. The production gives new meaning to the term “talking heads”. The podcast host interviews GS Strategies’ Director of Learning Technology and Digital Marketing Manager in a virtual alternate world. Watch the video, here.

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2022 MarCom Awards Spotlight: Mars Petcare

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Mars Petcare
Location: Franklin, TN
Title of Entry:How a Mars Petcare Event Helped 285 Pets Find Homes and Sparked National Dialogue about Pet Adoption
Category: Strategic Communications | Communications/Public Relations | 162c. Special Event

Every year, an estimated six million pets enter animal shelters. To raise awareness and spark a national conversation around homeless pets, Mars Pet Care, a pet food company, partnered with NFL teams to host a special event in Nashville and Kansas City. Nashville Titan quarterback Ryan Tannehill became the face of the campaign and was photographed with multiple adoptable dogs for social media. Pet shirts were worn by players. Mars Pet Care also arranged for shelter animals to greet players as they entered the stadium. As a result, hundreds of homeless pets were adopted. Even more impressive, the event was covered by Sports Illustrated, CBS This Morning and the New York Post among other news outlets creating more than 500 million impressions. View entry, here.

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2022 MarCom Awards Spotlight: Web3 Pro™ Inc

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Web3 Pro™ Inc
Location: Palo Alto, CA
Title of Entry:Lamborghini Space Time Memory
Category: Write Your Own Category | 325c. Other — NFT

Lamborghini is a world class automobile company that strives to say relevant in any decade. The car company partnered with Web3 Pro to enter the realm of NFT’s (Non Fungible Tokens) and create digital assets for revenue while promoting its brand. Web3 Pro is a NFT specialty firm located in the Bay Area. Web3 Pro designed NFT’s of a finely detailed silver Lamborghini launching into space. Depending on your perspective, the car is either coming together or coming apart revealing the intricacies of a world class design. The NFT’s, named “#ToTheMoon”, drew a top bid of $203,000. The campaign generated well over 2 million hits, page views, and likes. View NFT, here.

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2022 MarCom Awards Spotlight: Bumbuku Creatives

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Bumbuku Creatives
Location: Amsterdam, NL
Title of Entry:Indigenous Women and Climate Change
Category: Video/Audio | Video/Film | 301. Nonprofit

The world climate is rapidly changing providing hardships for hundreds-of-millions of people. Some of those hit hardest are indigenous women who are also the most vulnerable. The Climate Investment Fund is one of the world’s largest and most ambitious multilateral climate finance mechanisms for developing countries seeking to shift to low carbon and climate resilient development, and to accelerate climate action. CIF turned to Bumbuku Creatives of Amsterdam to produce an animated film to highlight the plight of these women. The film is a series of brushstrokes that paint the dangers abstractly while telling a riveting story. Watch film, here.

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2022 MarCom Awards Spotlight: Thomson Reuters – FindLaw

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Thomson Reuters – FindLaw
Location: Eagan, MN
Title of Entry:The Law Office of Andrew M. Doktofsky, P.C
Category: Digital Media | Website | 187. Legal
If you ever needed an attorney, you may have browsed the law firms’ websites. Usually, there are images of courts or other institutional looking buildings with the ubiquitous picture of the firm’s lawyers looking grim with their arms crossed. Thomas Reuters is a multi-national corporation providing services like risk management, tax and legal consultation, and multi-media to high-end clients. The company also creates extraordinary websites. Thomas Reuters designed a site for Andrew Doktofsky that creates a film-noir atmosphere that tells the story of Mr. Doktofsky. It’s an imaginative website that makes “bankruptcy”, “debts and judgments”, and “credit reporting” look interesting. Go to website, here.
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2022 MarCom Awards Spotlight: AKASA

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: AKASA
Location: San Francisco, CA
Title of Entry:Solving Today’s Greatest Staffing Challenges in the Healthcare Revenue Cycle
Category: Strategic Communications | Communications/Public Relations | 160c. Research/Study

In order for hospitals to provide quality healthcare, hospitals needs to operate efficiently: staff has to be recruited, trained, and retained; the workflow needs to run smoothly; healthcare costs reduced. This is where AKASA comes in. As the leading developer of AI for healthcare operations, their advanced solutions provide the helping hand needed to avoid administrative pain-points. One of the recent challenges in healthcare is filling vital positions that were drained by the Covid Pandemic. To address the problem, Akasa produced a White Paper analyzing the problems and offering solutions. View White Paper, here.

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2022 MarCom Spotlight: Red Cactus Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Red Cactus Marketing
Location: Tucson, AZ
Title of Entry:Make Tomorrow Yours
Category: Print Media | Brochure | 49. Viewbook

With websites and social media print media is waning. However, print can still be a valuable promotional marketing tool especially for colleges. Viewbooks are a college mainstay offering a glimpse of academia and campus life. Located in Tucson, Arizona Red Cactus is a boutique research and branding agency specializing in education. The company was tasked with creating a viewbook for Salisbury University located on the Eastern Shore of Maryland. The viewbook is a visually arresting publication with colorful graphics, sharp writing and imaginative portraits of students. It’s a welcoming look for any student considering a college degree. Viewbook can be see, here.

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2022 MarCom Awards Spotlight: Deem

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Deem
Location: Oakland, CA
Title of Entry: “Etta Business Travel Booking App, Powered by Deem”
Category: Digital Media | Mobile App/Web | 197c. App for Business

Want to get away?  Want to get away without the usual travel hassles?  Etta has you covered with a mobile app.  Etta services the travel industry. It’s mobile app (after ten years) needed not only a makeover but major surgery.  The designers incorporated splashy graphics with a creative interface to provide travelers with a seamless travel experience from doorstep to lodging.  The app even integrates an Uber feature with green energy choices.  The app is user friendly and thorough.

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2022 Hermes Creative Awards Spotlight: Rifelion Media, LLC

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Rifelion Media, LLC
Location: Portland, OR
Title of Entry: “King of The World: An American Muslim Story”
Category: 192c. Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series

 

To view their full submission, Click Here.

What was it like to be a Muslim in America after the 9/11 terrorist attacks? For this child, Shahjehan Khan, it was bad enough before when he would wash his hands, trying to make them white.  But, after the attacks, no amount of scrubbing could protect him from the the prejudice and hate directed towards him by fellow Americans.   In his seven part podcast, “King of the World”, Khan, a Pakistani, relives his life as an outcast, a pariah, who had a foot in two worlds.  Listeners follow Khan as he journeys through addiction, identity, creativity, and what it means to belong as a Muslim in America 20 years after 9/11. The podcast is personally narrated with warmth and sincerity.  Natural sound is blended into the narration track to provide an experiential backdrop to Khan’s story.  As Khan explains, he’s a Massachusetts college drop out with a Muslim punk band, and anything but a “King of the World.”  His podcast title comes from translation of his first name, Shahjehan, which literally means “King of the World.”

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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