Adam-Ritchie-Brand-Direction2017 MarCom Awards Spotlight: Adam Ritchie Brand Direction

2017 MarCom Awards Spotlight: Adam Ritchie Brand Direction

While the winners for the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Adam Ritchie Brand Direction
Location: Boston, Massachusetts
Title of Entry: “T.R.I.P. Through The Multiverse”
Category: 149c. Strategic Communications – Marketing/Promotion Campaign –  Product Launch

For nearly 20 years, consumers haven’t been willing to pay for new music. They’re not going into music stores for it, and when they discover it online, it has all the excitement of dragging and dropping a gallon of milk onto their online grocery order. The physical element of new music discovery has been sucked out of the process. Something tactile and emotional is sorely missing. On the flip side, if you’re an independent music creator, you’re in a constant struggle with obscurity, with little hope for major label support.

But Adam Ritchie Brand Direction knew there’s a place music-loving consumers still go to get something they want, and they go there almost every weekend to discover something new on the shelf: the beer store.

The agency was tasked with earning exposure for a forthcoming album from The Lights Out, a band of pandimensional travelers. Each song on the album was a report back from an alternative universe.

Adam Ritchie Brand Direction approached Aeronaut Brewing Co. – a brewery founded by scientists from Cornell and MIT – and brought them onboard to brew a beer inspired by the songs and theme of the record. Aeronaut passionately approached it like a science project, developing a beer that could serve as fuel for a pandimensional traveler. Sounds and flavors were paired in a new kind of product that offered a full sensory experience. The agency used back-end technology on the band’s Twitter account, so each time the social media trigger on the label was posted by a consumer, the consumer would receive a message back, telling them what they were doing right now in a parallel universe, and a link to the album. T.R.I.P., the world’s first album release beer, was born.

T.R.I.P.-Album-Beer-Launch-Campaign

Adam Ritchie Brand direction designed a campaign spanning food, beverage, beer, culture, lifestyle, business, technology, design, science and visual arts media. It prepared a series of announcements to roll out over the course of the campaign, from live interactive events, to a National Beer Can Appreciation Day news peg.

It turned out they needed all of these touchpoints. The album was released on 11/12 – right in the middle of three holiday vacations, a contentious presidential election, fallout and protests in the wake of the inauguration and Super Bowl – possibly the nosiest, densest, most challenging launch climate in recent memory.

The campaign earned exposure for this project on MarketWatch, ADWEEK, UPROXX, Paste Magazine, Food & Wine, Men’s Journal, The A.V. Club and more – and reactively earned coverage as far away as Russia, Finland and Thailand. Reporters excitedly posted pictures to social media of the beer can albums the agency sent them. Craft beer and music fans ran to the beer shelves and posted images of themselves hoisting the beer/album in the air. The product quickly sold out.

In its “T.R.I.P. Through The Multiverse” campaign, Adam Ritchie Brand Direction invented a viable answer to a problem plaguing an industry for decades, put physical discovery back on the table for music consumers starving for a more tangible relationship with their music and used technology to solve a problem technology initially created.

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Mavibahce-Shopping-Center2017 MarCom Awards Spotlight: Mavibahce Shopping Center

2017 MarCom Awards Spotlight: Mavibahce Shopping Center

While the winners for the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Mavibahçe Shopping Center
Location: İzmir, Turkey
Title of Entry: “Feast on the Sky”
Category: 321c. Other — Customer Experience

Malls in Turkey, especially in the larger cosmopolitan area, are very popular. Unlike in America where shoppers are declining, Turkey is seeing a steady rise. This shouldn’t be too surprising since one of the world’s oldest and largest mall is the Grand Bazaar in Istanbul, which was established in the 15th century.

With all the competition these days in Turkey, malls have to be very enterprising to attract shoppers. The Mavibahçe Shopping Center, operated by ECE Turkey, in Izmir hit upon a novel concept called “Feast in the Sky.” It offered big-spending shoppers a special meal by well known chefs 165 feet above the mall.

The event was covered by 160 media outlets and attracted a live audience on social media. “Feast in the Sky” reached nearly one million people on Facebook and millions more in traditional media.

Mavibahce Shopping Center Feast in the Sky Mavibahce Shopping Center Feast in the Sky Mavibahce Shopping Center Feast in the Sky

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Coronation Media2017 MarCom Awards Spotlight: Coronation Media

2017 MarCom Awards Spotlight: Coronation Media

While the winners for the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Coronation Media
Location: Emmitsburg, Maryland
Title of Entry: “Faith Is on Everyone’s Mind”
Category: 295. Informational Video

Faith is seen by most people as a private matter that is not easily shared. A nonprofit, nondenominational organization is trying to change that.

Faith Counts partnered with Coronation Media to create a clever video that celebrates everyone’s faiths. Coronation is a small, recently formed agency nestled in a small northern Maryland town near the Pennsylvania border. The video, titled “Faith Is on Everyone’s Mind,” is a light-hearted look at all faiths utilizing simple symbols with universal meanings.

 

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2017 MarCom Awards Now Open!

MarCom is seeking the brightest, most radical and revolutionary creatives who are rocking the marketing and communication industry. Only those who communicate boldly and brilliantly through planning, design and writing will be honored.

2017 COMPETITION OPENS AUGUST 1 | DEADLINE SEPTEMBER 15

 

Enter Today

 

WHY MARCOM?

The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a leading industry organization that has earned a reputation for fairness, consistency and timeliness. Winners are listed on the MarCom Awards’ website. Winners and clients can also tout their awards through their news releases to their local news media and on their own websites, newsletters and print materials. Winners also have the opportunity to showcase their achievement in their offices or homes and to present clients with attractive, high-quality, meaningful awards.

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f12a0bca-0580-4b97-b495-c18650ffd1abdotComm Awards Final Deadline Tomorrow!

dotComm Awards Final Deadline Tomorrow!

statuette round small 2Prove to your clients and prospects that the work you are doing is exceptional and worthy of peer-reviewed awards. Tomorrow is the deadline to enter your web and digital work into one of the web’s premier creative competitions, the dotCOMM Awards.

It just takes a few minutes to register, choose a category and upload work. Entry fees are only $85 for single entries and $160 for campaigns. Enter today and you won’t have to wait long for results. Judges have been evaluating entries for several weeks and all winners should be posted by the end of this month.

Enter Today

Entries come from corporate communication departments, public relations firms, digital shops, advertising agencies and freelancers. Entrants include designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.

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dot headerdotComm Awards Opens today!

dotComm Awards Opens today!

statuette round small 2dotComm Awards is an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web.

dotCOMM Awards offers third-party recognition from one of the most-recognized and highly-regarded evaluators of creative work in the world. Winning a dotCOMM award signifies to employers, clients, prospects and competitors that the winner’s web and digital work is among the best in the industry.

Enter Today

Entries come from corporate communication departments, public relations firms, digital shops, advertising agencies and freelancers. Entrants include designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.

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Saatchi-and-Saatchi-Wellness2017 Hermes Creative Awards Spotlight: Saatchi & Saatchi Wellness

2017 Hermes Creative Awards Spotlight: Saatchi & Saatchi Wellness

Before we release a list of all the winners for the 2017 Hermes Creative Awards, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 15).

Hermes Creative Awards Organization: Saatchi & Saatchi Wellness
Location: NewYork, New York
Title of Entry: “Meet the Spokespoon”
Category: 131c. Consumer Engagement

You’ve heard of a spokesperson. How about a spokespoon? The Crossroads Community Soup Kitchen and Food Pantry is on a mission to end hunger in New York City. To draw attention to the problem, the nonprofit partnered with Saatchi & Saatchi Wellness in a consumer engagement campaign.

On the New York streets you see many things but rarely a giant spoon. Residents could not pass up the opportunity to pose with the spoon, which had engravings encouraging people to buy tickets to a fundraising dinner. The pictures were posted on their own personal social media sites as well as those of Crossroads to raise awareness of the event and sell tickets. See more pictures here>>

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show+tell-productions2017 Hermes Creative Awards Spotlight: Show + Tell Productions

2017 Hermes Creative Awards Spotlight: Show + Tell Productions

Before we release a list of all the winners for the 2017 Hermes Creative Awards, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 15).

Hermes Creative Awards Organization: Show + Tell Productions
Location: Australia
Title of Entry: “All Rise Say No To Cyber Abuse Ad Campaign (1, 2 and 3)”
Category: 171. Nonprofit Video

Delivering messages through video doesn’t have to be highly produced, laden with music, and visually stunning. Sometimes the message is best delivered simply. Show + Tell Production, based in Brisbane, took on the issue of cyber bullying. The company’s approach makes a lasting impression. See other videos in this campaign>>

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espark2017 Hermes Creative Awards Spotlight: Espark Shopping Center

2017 Hermes Creative Awards Spotlight: Espark Shopping Center

Before we release a list of all the winners for the 2017 Hermes Creative Awards, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 15).

Hermes Creative Awards Organization: ECE Turkiye Proje Yonetimi A.S. Espark Shopping Center
Location: Turkey
Title of Entry: “Boxes Full of Happiness”
Category: 71c. Communication/Marketing Campaign

Malls in Turkey are very popular and competitive. Each year we get entries for a wide variety of promotions and games. Many of the marketing efforts use social responsibility as a means to attract attention.

Here is an entry from Espark Shopping Center in Eskişehir, Turkey, that caught the judges’ attention. In an ingenious campaign, the mall let shoppers choose gifts for poor students in a nearby village that would increase their interests in arts and sports.

Unbeknownst to the shoppers and kids, the gifts would be given instantly with the interaction being shown live on a large television screen in the mall. The ensuing publicity reached millions in a variety of social and traditional media platforms.

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worldwide-breast-cancer2017 Hermes Creative Awards Spotlight: Worldwide Breast Cancer

2017 Hermes Creative Awards Spotlight: Worldwide Breast Cancer

Before we release a list of all the winners for the 2017 Hermes Creative Awards, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? We’re still accepting entries.

Hermes Creative Awards Organization: Worldwide Breast Cancer
Location: Lewisville, Idaho
Title of Entry: “Know Your Lemons Breast Health Education”
Category: 45. Illustration/Graphic Design

With all the breast cancer awareness efforts throughout the country, it can be difficult for a specific message or organization to stand out. Strong creative visuals are key to grabbing attention, and the “Know Your Lemons” campaign by Worldwide Breast Cancer has done just that—reaching 166 million in January alone.

The charity’s design-led approach removes the difficult communication barriers around breast cancer to inform more powerfully, setting a new standard for awareness on an impressively global scale. Who knew lemons could take the bitter topic of cancer and turn it into a sweet metaphor for saving lives?

Know your lemons

What to feel for during a breast exam

how to find breast cancer

What breast cancer can look and feel like

Breast cancer death rates

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