02020 MarCom Awards Spotlight: Case Paper

2020 MarCom Awards Spotlight: Case Paper

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Case Paper
Location: Harrison, NY
Title of Entry: “Case Paper 75th Anniversary Record Box Set”
Category: Print Media | Marketing/Promotion/Materials | 84. Promotional Item

Case Paper’s 75th Anniversary Record Box was created to celebrate their 75-year history by telling the story both structurally and graphically of how they’ve been “on the case” for almost a century. This printed promotional piece was created in collaboration with MetsäBoard and The Brand Foundry, and serves as a unique sales tool to introduce the new “On the Case” branding and to highlight their range of products for both their customers and prospects. Since it was packed with varying swag items, the record box was also meant to be given to their customers as a way of saying thank you.

The box looks just like an actual record player, complete with leather-looking sides and a wood grain-looking top and bottom, 2 spots of gloss coating on the lid to look like “stickers,” and a record player “arm” inside. When the lid is lifted, the first thing you see is a realistic record album sleeve containing a book with the “Surprising History of Case Paper.” The album is the main source of content for this piece. As you can see, every part of this piece showcases an important part of who Case Paper is – detailing their history, their products, their services and capabilities, their work ethic, their partnerships, and so much more!

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The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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KL- Blog Header2020 MarCom Awards Spotlight: Keep Left

2020 MarCom Awards Spotlight: Keep Left

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Keep Left
Location: South Melbourne, Australia
Title of Entry: “Guide Dogs Australia Puppy Zoom ”
Category: Strategic Communications | Communications/Public Relations | 162c. Special Event ($175)

In a crowded news world, in the time of Covid, how do you capture the media’s attention and promote your message? Keep Left, an Australian marketing communications agency with offices in Sydney and Melbourne has a motto: develop narrative and content that connects with the head, while resonating with the heart. In a recent campaign, Keep Left connected all those dots. Their client wanted to raise awareness of International Guide Dogs Day…a recognition of canines who aid visually impaired people. For obvious reasons, in-person events were not possible. So the marketing communications agency went virtual on the world’s number one platform. Keep Left found the cutest puppy in Australia to serve as an ambassador. The puppy was named Zoom and the country was introduced to Zoom, wait for it, on Zoom. In depressing times, a cute dog goes a long way. By the time the campaign ended, almost 400 media outlets covered the event and 90 million people were reached.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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FM- Blog Header2020 MarCom Awards Spotlight: Fahlgren Mortine

2020 MarCom Awards Spotlight: Fahlgren Mortine

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Fahlgren Mortine
Location: Columbus, OH
Title of Entry: “Virtual Trade Show”
Category: Digital Media | Web Element | 246. Other — Virtual Trade Show

Exhibiting at a trade show is expensive. Your booth, no matter how elaborate, only lasts as long as the show. But, trade shows grant access to key audiences to sell your products. Crown Equipment Corporation decided to approach the concept differently with a virtual exhibit. Crown is a worldwide manufacturer of material handling equipment, lift trucks, and technology. The company turned to Fahlgren Mortine, a national integrated communications agency, to create the experience. To introduce its products and thought leadership on a variety of material handling issues to a global audience, Crown’s exhibit presented customers with a 3D interactive experience. As it turned out, the company’s timing was perfect since the virtual trade show was being utilized before the COVID-19 pandemic.

Crown Virtual Tradeshow from Fahlgren Mortine on Vimeo.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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SC- Blog Header2020 MarCom Awards Spotlight: S&C Electric Company

2020 MarCom Awards Spotlight: S&C Electric Company

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: S&C Electric Company
Location: Chicago, IL
Title of Entry: “Reliability Experience”
Category: Print Media | Advertising | 13. Trade Show Exhibit

Trade show exhibits take all forms and shapes, but most are brick-and-mortar designs or product displays. These traditional exhibits tend to limit conversations to what products do and how they operate. S&C Electric Company, a grid innovator improving power reliability and delivery worldwide, wanted to focus on why its products matter. To illustrate these concepts, which were conceptional or situational, S&C created a virtual world using Mixed Reality technology. A 20′ by 14′ LED screen, coupled with a green screen background and cameras, allowed the company to place potential customers in a variety of situations to observe how S&C products performed under extreme conditions like a hurricane or blizzard. It was a “first-person” immersive experience of standing “in the grid,” which educated customers about the importance of modernizing the power grid.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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pepsico-header2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “LIFEWTR Series 7: Art through Technology”
Category: Print Media | Design (Print) | 112. Packaging

How do you differentiate your product from others in a crowded supermarket or convenience store? It’s all about the packaging and now one knows this more than PepsiCo. Pepsi is known in marketing for its ‘cola wars’ with Coke. But it’s also known for its innovative and eye-catching packaging. PepsiCo manufactures and markets everything from soft drinks, to snacks, to smart water in dozens of countries. One particular branding star is LIFEWTR. Every few months the company creates a new series with up and coming artists. The designs are swirls and swooshes of colors that are both soothing and captivating. No need to throw these bottles in a recycle bin. You want to reuse them.

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The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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Harman- Blog Header2020 MarCom Awards Spotlight: HARMAN Professional Solutions

2020 MarCom Awards Spotlight: HARMAN Professional Solutions

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: HARMAN Professional Solutions
Location: Northridge, CA
Title of Entry: “HARMAN Learning Sessions”
Category: Write Your Own Category | 325c. Other — COVID-19 Response

COVID-19 hit hard across many industries. One of the most affected was live events, especially music. You can’t pack 20,000 people into a music venue or 50,000 people into an arena during a pandemic. HARMAN Professional Solutions, a subsidiary of Samsung, sells lighting and audio equipment to companies who stage live entertainment events. To soften the COVID-19 blow, HARMAN employed out-of-work live entertainment professionals and paid them to share their expertise and then make those webinars free to other professionals looking to enhance their skills while stages are dark. Born was HARMAN Learning Sessions. Some of the presenters worked with such names as Lady Gaga, Paul McCartney, and John Legend. The one-hundred live webinars drew more than 30,000 participants and led to thousands of future leads for HARMAN.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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drugwatch - Blog Header2020 MarCom Awards Spotlight: Drugwatch.com

2020 MarCom Awards Spotlight: Drugwatch.com

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Drugwatch.com
Location: Orlando, FL
Title of Entry: “How Juul Created a Teen Vaping Epidemic”
Category: Digital Media | Writing (Web) | 283. Other — feature article

A few years ago, teen vaping became an epidemic, and it wasn’t by accident. The industry took cues from Big Tobacco’s marketing playbook and inserted the habit into the fabric of American society. Marketing went far beyond adult demographics. In an investigative report, Drugwatch scoured company documents and alleges that Juul targeted kids as young as 8. Drugwatch is a national organization whose mission is to keep people safe from potentially harmful drugs and medical devices. The damning article says that Juul paid schools to allow their reps access to students. The article is well researched, well written, and very alarming.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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Atlassian Blog Header2020 MarCom Awards Spotlight: Atlassian

2020 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Atlassian
Location: San Francisco, CA
Title of Entry: “Teamistry: “Saving Fukushima”
Category: Video/Audio | Audio/Radio | 316. Podcast Episode

From NASA to Dominos Pizza to Zoom, and 170,000 other companies around the world, Atlassian helps teams get aligned, stay connected, and do their best work through their innovative teamwork practices and industry-leading software. The company strongly believes how you work is just as important as the work you’re doing. To help teams unleash their full potential, Atlassian pioneers new ways of working for teams to assess and improve their work practices and build resilience in times of change.

Atlassian’s podcast, “Teamistry,” shares stories of unsung teams who work together in new and unexpected ways. Each episode highlights key lessons you can apply to your own team. In the episode “Saving Fukushima,” filmmaker and host Gabriela Cowperthwaite walks listeners through the 2011 Fukushima Daiichi nuclear disaster. It’s a riveting story that blends docu-style narration, interviews with workers, and emotional music into a harrowing account of how an unlikely team came together to support an entire community. Listen at: www.atlassian.com/teamistry.

The extended deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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Blog Headers (7)2020 MarCom Awards Spotlight: Pace Communications

2020 MarCom Awards Spotlight: Pace Communications

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Pace
Location: Greensboro, NC
Title of Entry: “Life-Changing Decisions”
Category: Video/Audio | Video/Film | 298. Marketing (Product or Service)

Storytelling is a claim made by many but actually achieved by few. PACE knows how to tell a story. In this case, the product is a credit card from Branch, Banking, and Trust–BB&T (now Truist). The agency, with offices in North Carolina, New York, and Texas, weaves the card into a lifelong narrative that begins with a road trip among friends. Courtship, marriage, and births eventually lead to an empty nest and a return to the road. It’s a heartwarming adventure, aided and nurtured by BB&T (now Truist).

The deadline for the 2020 MarCom Awards is September 17th. Enter now, before it’s too late.

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