2014 MarCom Awards Entry Spotlight: California Institute of Technology

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: California Institute of Technology
Location: Pasadena, California
Title of Entry: “Caltech E&S Spring 2013”
Category: 105. Magazine Cover

California Institute of Technology is a world renowned university located in Pasadena, California, specializing in science and engineering research. With a little more than 2,000 students, it’s one of the few schools in the country to have more students in graduate programs than undergraduate.

Caltech publishes quarterly quality magazines for its students, faculty and staff highlighting the institution’s people and their latest achievements. The spring addition is most notable for its cover. A cover sells the magazine to readers, and this one is an award winner.  Titled “Incubating the Future,” the cover cleverly plays off a nest theme weaving together technology and innovation in a colorful frame.

Caltech E&S Magazine Cover*****

2014 MarCom Awards: American Specialty Health

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: American Specialty Health
Location: San Diego, California
Title of Entry: “Valentine’s Day E-card”
Category: 226. E-Card

American Specialty HealthE-cards are ubiquitous on the Internet and mostly the same, but American Specialty Health created an E-card that not only gets your attention but also engages you. February is Heart Health Month. American Specialty used a Valentines Day hook along with a game format to pass out special heart tips. The message is passed along in a fun, playful way that recipients will remember.

American-Specialty Health Valentines Ecard*****

 

2014 MarCom Awards Spotlight: Counterpart

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Company: Counterpart
Location: Memphis, Tennessee
Client: Workspace Mobility
Title of Entry: “Workspace Mobility Website”
Category: 244. Web Copy

Counterpart Communication DesignCompelling web copy has a several essential elements that make it effective. A few include concise text, a conversational tone and using headlines and subheads to make the content easy to scan.

The team at Counterpart has these things down pat. They created succinct copy that packs a punch for Workspace Mobility, a company that provides “mission-critical applications for mobile sales automation.” The text connects with the target audience’s needs and breaks down the big picture into digestible portions, so visitors can get a good idea of what the company does and how it can help businesses within a few seconds.

Oh, and did we mention the content is persuasive as well? Counterpart has delivered everything you could want in website copy. Bravo!

Workspace Mobility Copy By Counterpart*****

 

Brilliant Factory Furthers Historic Hotel’s Preservation Efforts in a Pinch

Communitas Awards Company: Brilliant Factory
Title: “Hacienda Hotel Restoration”
Location: New Port Richey, Florida
Category: 3.1 Pro Bono

Brilliant FactoryMany are familiar with making the impossible possible in the face of short deadlines. But how many have donated their time and resources to help with such efforts?

Well, that’s exactly what a two-person crew from Brilliant Factory did. With only a weekend to complete a 2.5-minute video for the city of New Port Richey’s business development director, the team delivered a polished, persuasive video using original footage and anything else they could uncover about the Historic Hacienda Hotel.

To learn more about why Brilliant Factory stepped in to tell the story of its historic hotel and how it created a clip on such short notice, we talked with Brilliant Factory’s Jeffrey Hilton. Read The Rest

2014 MarCom Awards Spotlight: 451 Marketing

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: 451 Marketing
Client: Mom Meet Mom
Location: Boston, Massachusetts
Title of Entry: “Mom Meet Mom Launch Campaign”
Category: 149c. Product Launch

451 Marketing451 Marketing is a fully integrated, Boston-based agency offering everything from content marketing to public relations. In 2013 they were approached by an innovative start-up, also Boston based, and asked to take its novel concept nationwide. Mom Meet Mom is a socially based enterprise that is a cross between a matchmaking service, Zillow, and Care.com. It utilizes “specially designed geo-mapping and social matching features taking the guesswork and anxiety out of finding and meeting fellow moms.”

Mom Meet Mom

Mom Meet Mom was a success in Boston, so 451 had some work to do. The agency leveraged both traditional and social media building brand awareness across platforms. By the end of the campaign, Mom Meet Mom generated almost 300 media hits for more than 254 million impressions. Its website went from 2,500 unique visitors per month to 110,000, and its membership base went from 1,800 users to 85,000 in all 50 states.

Here are just a few examples of the media exposure 451 garnered for Mom Meet Mom.

451 Marketing for Mom Meet Mom

451 Marketing for Mom Meet Mom

451 Marketing for Mom Meet Mom

*****

2014 MarCom Awards Spotlight: Homewood Suites by Hilton Worldwide

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Hilton Worldwide – Homewood Suites
Location: Memphis, Tennessee
Title of Entry: “Homewood Suites – Brand Video”
Category: 258. Informational Video

HomeWood Suites By HiltonHomewood Suites wanted to create a brand essence video that would go beyond the typical marketing accomplishments reel and truly capture the essence of the brand. The result is a clever twist on 1980s arcade video games that even weaves into the storyline the ubiquitous energy bar. The video merges computer animation with reality to deliver a message about the pitfalls of travel while providing the obvious solution.

*****

2014 MarCom Awards Spotlight: ValueOptions

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: ValueOptions
Location: Norfolk, Virginia
Title of Entry: “ValueOptions 2013 Year in Review/Progress & Promise”
Category: 90. Annual Report Interior

ValueOptionsValueOptions is the nation’s largest independent behavioral health and wellness company whose clientele includes Fortune 500 companies, government, labor groups, and academic institutions. Their mission is to help their clients lead a healthier, fuller lives.

Like many companies, ValueOptions produces an annual report. Usually those reports include the obligatory salutations from the CEO, pictures of officers, and boring black and white facts and figures that would bore a CPA.

ValueOptions’ annual report breaks the mold. It is a creative endeavor of snappy graphics and sharp writing that is actually interesting to read even if you are not an investor or employee.

ValueOptions Annual Report

ValueOptions Annual Report

ValueOptions Annual Report

*****

2014 MarCom Awards Spotlight: Boise State University

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Organization: Boise State University
Location: Boise, Idaho
Title of Entry: “Web Video Promotion Campaign”
Category: 204. Web Advertising Campaign

Boise StateThe football prowess of Boise State University has drawn much national attention in recent years. Equally impressive is its academic achievements. With a student population of 22,000, Boise, like most colleges, wants to recruit the best and the brightest. Recently the school produced a web advertising campaign utilizing some of college’s most iconic symbols to attract new students. The three web videos cleverly blends icons with computer animation to create alluring commercials that you want to watch.

*****

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This Week’s Latest Tech Gadgets – Sept. 22, 2014

By Gregg Ellman
@greggellman@greggellman

Reviews of Monster’s NCredible N-Ergy Impressions earbuds, Monster SuperStar Bluetooth speaker and Powercard Turbo portable battery, as well as Satechi’s USB Portable Air Purifier and Fan.

Monster’s Earbuds, SuperStar Bluetooth Speaker & Portable Battery

Monster-N-ERGY-EarbudsMonster, the company that makes great cables to connect all of today’s electronics to one system, also makes some other great products, most notably headphones.

A few weeks ago I took a vacation and brought along some new Monster products, including the Monster NCredible N-Ergy Impressions earbuds.

First off, when you buy any Monster product, the first impression is how much attention is put into packaging. Usually this ensures you’re getting a well-made product, but not always.

In this case you are getting what you expect: a well made product with great sound and of course well packaged.

For $69 I consider these a great deal. You can spend a lot more and get worse, and for others you can spend less and get a lot more. So this puts the N-Ergy Impressions earbuds right in the middle of the road.

The sound is excellent; they aren’t going to knock your head off with head-banging bass but they produce a nice consistent sound at any volume.

Each speaker is magnetized to they can stick together and hang around your neck when not putting sound in your ears. They are also attached to a tangle-free cord. Read The Rest

Education for All Children: Why Patrina Marino Designs

Communitas Awards Individual: Patrina Marino with Davidoff Associates
Title: “ChangeALife Uganda: Annual Review 2013”
Location: New York, New York
Category: 1.5 Individual Participation

Patrina MorinoThe skills of marketing and communication professionals are needed across the world for a plethora of reasons. Patrina Marino, principal at New York-based design consulting firm Davidoff Associates, has chosen to donate her skills and expertise for the last seven years to ChangeALife Uganda (CALU). The nonprofit aims to change the lives of Ugandan children and their families through education, health care and income-generating programs.

CALU runs a lean operation, allocating less than 10% of its budget for administration and fundraising, which can present challenges in the creation of visual storytelling tools such as an annual report.

To learn about why Marino chooses to support ChangeALife Uganda and how she overcomes the challenges, we spent a few minutes with the graphic designer.

How did you hear about CALU and what inspired you to support the nonprofit?

In 2009, a friend invited me to a gathering in support of a nonprofit, ChangeALife Uganda. I met the two founders, Jean Semler and Dave Thelen, and the director, Father Lawrence Kimbowa, who spoke passionately about this educational organization. He told his personal story of childhood sponsorship and how he wanted to continue the gift of education to African children. Immediately upon watching the slide presentation, I decided to donate my design and communication expertise to help CALU establish a visual identity and expand its reach.

CALU-2013-Annual-Review

You’ve been involved for many years. What keeps you there?

The importance of education for all children, regardless of birthplace or economics, is something in which I firmly believe. The dedication, cooperation, energy and teamwork that our board and volunteers demonstrate keep me coming back for more!

You’ve created the annual review for the last three years. What were some of the biggest challenges you faced in making the latest annual report and how did you overcome them?

In 2013 we did not have a donation for printing services as we did last year, so I chose a format that can be inkjet-printed locally by our staff as needed. Secondly, since there is no budget for photography, collateral must be built around supplied photos from the field.

Creation of theme and design is driven by this limited photography, which drives the scope of the message; visuals play a big part in the telling of our story.

How have the reports you’ve created helped CALU?

The annual reports give CALU the opportunity to tell stories of the children and their families, which are so instrumental in delivering our message of the “gift of education.”

Also, these reports allow CALU to outline donations and expenditures, showcasing that most of the monies go directly to Uganda. In order to expand the donor base, retain existing sponsors, acquire new partners (both U.S. and international), as well as secure grants, we are obligated to provide financial transparency.

Anything else you want us know?

Quality visual communications is a powerful tool in reaching audiences. When I am able to employ my design, communication, and marketing expertise in support of nonprofit causes, I am gratified to make the contribution and excited by the possibilities ahead.

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