AcordaLogo2020 AVA Digital Awards Spotlight: Acorda Therapeutics

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

AVA Digital Awards Organization: Acorda Therapeutics
Location: Ardsley, NY
Title of Entry: “INBRIJA Demo Video”
Category: 127. Digital Video Creation | Digital Video Creation | Animation

 

Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and pharmaceutical fields seem to be leading the way due to the difficulty of explaining their often complicated products. In this video, Acorda Therapeutics explains the proper use of INBRIJA, which is an oral product that treats Parkinson’s Disease. The story is simply a demonstration, but the animation brings the message to life.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

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PBA Logo2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

AVA Digital Awards Organization: Palm Beach Atlantic University
Location: West Palm Beach, FL
Title of Entry: “Four Families in Marfraq”
Category: 193. Video Production | Long Form Video | Student Production

Palm Beach Atlantic University in Florida has one of the best documentary schools in the country. Recently, student producers ventured to Syria to tell the story of the civil war. The documentary conveys the horrors through the eyes of the four families. It’s a simple story-telling device, but within the confines of this documentary, it’s powerful. Kudos to the producers for taking on this brave mission.

Four Families in Mafraq from PBA Films on Vimeo.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

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HERO-6The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are open and accepting entries! Yep, 2020 is right even though we’re still in 2019. Enter your best digital projects by December 12 and you’ll receive your results by mid-January.

To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. From there, entering is quick and easy. Just pick an entry title, choose a category and upload any URLs or files you’d like considered.

What kind of work do you recognize?

We recognize innovative industry work. AVA Digital boasts more than 200 categories devoted to all things digital – social media, websites, videos, digital marketing and more. If there isn’t a specific category that represents a project, AVA offers the option to write in a new category of the entrant’s liking.

Who enters?

AVA receives work from organizations of all sizes and industries, including freelancers. To see examples of past winning work, visit the AVA Digital Awards winner’s list. AVA Digital Awards judges will also feature stand-out entries throughout the competition on the AMCP blog and the AVA Twitter, Facebook and Instagram accounts.

What are the entry fees?

AVA Digital Awards single entries are $110 and campaign entries are $175. Campaign entries are comprised of multiple pieces of media for one project, while single entries typically only have one attachment reviewed. To recognize the generosity of creative professionals, AMCP does not charge paid entrants for pro bono entries.

Who sponsors AVA?

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP has provided third-party recognition to industry leaders for more than 20 years, making the AVA Digital Awards one of the most highly-regarded digital competitions in the world.

 

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Blog Headers (5)2019 MarCom Awards Spotlight: Outside the Frame

2019 MarCom Awards Spotlight: Outside the Frame

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Outside the Frame
Location: New York City, NY
Title of Entry: “Perkins Eastman Providence College Ruane Friar Development Center”
Category: 291. Video/Audio | Video/Film | Corporate Image

What makes a great video? Storytelling is essential. There needs to be a beginning, middle, and end weaved together with flowing words from scripts and/or interviews. But a video is nothing without cinematography. It’s rare to view a video where the pictures not only support the words but elevate the script to a higher level. Outside the Frame is a video production company which draws from a deep talent pool of artists in New York and Los Angeles. The company recently produced this corporate video for architecture firm Perkins Eastman highlighting the new development center at Providence College. The result is a stunning paean to an innovative design.

To watch their full video, please click HERE, or peruse the video embedded below.

PERKINS PROVIDENCE FDC FINAL 093019 from Outside The Frame on Vimeo.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

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Blog Headers (7)2019 MarCom Awards Spotlight: Mirrored Media

2019 MarCom Awards Spotlight: Mirrored Media

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Mirrored Media
Location: Santa Monica, CA
Title of Entry: “Road to Coachella 2019”
Category: 297. Video/Audio | Video/Film | Marketing Product or Service

Anyone up for a road trip? BMW is, especially if the road leads to Coachella. To promote its luxury brand automobile, BMW partnered with global superstar Khalid and invited some fans along for the ride. The cars were wrapped with artwork from Khalid’s new album “Free Spirit”. The synergy created between BMW and Khalid helped push his album to number #1 and make him the top artist on Spotify. BMW also partnered with thirty other Influencers. Media coverage for the road trip landed in dozens of publications and garnered over a billion impressions.

To watch their full submission, please click HERE, or peruse the website embedded below.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

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Blog Headers (5)2019 MarCom Awards Spotlight: Infinity Marketing

2019 MarCom Awards Spotlight: Infinity Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Infinity Marketing
Location: Greenville, SC
Title of Entry: “Blackbeard Branding Blog”
Category: 227. Digital Media | Web Element | Blog Single Post

What does piracy have to do with branding? More than you think. The author, Curt Westlake, is Creative Director of Infinity Marketing, an integrated marketing agency based in Greenville, South Carolina. Westlake, with wit and wisdom, lays out a very good case in his Blog article, “Blackbeard’s Guide to Building a Better Brand”. The point of the article is that Blackbeard knew how to build a brand and send a message. Westlake gleans important tips from the pirate that should be a bounty for any anyone in the marketing world.

To watch their full submission, please click HERE, or peruse the website embedded below.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

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Blog Headers (4)2019 MarCom Awards Spotlight: Aljazeera Media network

2019 MarCom Awards Spotlight: Aljazeera Media network

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Aljazeera Media network
Location: Doha, Qatar
Title of Entry: “Abraham Lincoln Carrier / Saudi – Yamen War”
Category: 312. Video/Audio | Digital Video Creation | Augmented/Mixed Reality

There are many ways of telling a story, and with advancing technology, there are more tools. Augmented reality superimposes computer-generated images onto a viewer’s real-view of the world. The resulting composite scenes can be both entertaining and informative. Broadcast journalists are finding more ways of using augmented reality to breakdown complicated stories for easier consumption. Aljazeera is a worldwide cable news channel providing 24-hour a day coverage to events, similar to CNN and FOX News. Recently the news channel wanted to explain the economics of the war in Yemen, which is a proxy battle between the United States backed Saudi Arabia and Iran. The report’s augmented reality uses graphic animation to present a clear picture of those involved, the economics, and the human cost.

To view the full video from Aljazeera Media Network, please click here.

The deadline for the 2019 MarCom Awards is September 12. Enter now, before it’s too late.

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Blog Headers (3)2019 MarCom Awards Spotlight: Northwood Office

2019 MarCom Awards Spotlight: Northwood Office

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Northwood Office
Location: Charlotte, NC
Title of Entry: “Destination Ballantyne”
Category: 41. Print Media | Brochure | Informational

If you are looking for a place to live than Ballantyne is the place for you. Located in Charlotte, North Carolina, the mixed-use destination offers homes, office and retail space, dining, dancing, and golf. To extoll property development, a brochure was created to attract new residents. The publication is a bright display of the best the community has to offer. Stellar photography draws the reader while stylized graphics and practical layout nudges them along from page to page.

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The final deadline for the 2019 MarCom Awards is October 17th. Enter now, before it’s too late.

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TriComB2B2019 MarCom Awards Spotlight: TriComB2B

2019 MarCom Awards Spotlight: TriComB2B

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: TriComB2B
Location: Dayton, OH
Title of Entry: “HSK78G Gas Generator Advertisement”
Category: 88. Print Media | Design (Print) | Ad

Animation, computer graphics, and virtual reality are important components of brand messaging across several platforms. Print often takes a backseat to these technological advancements. But, print ads can still leave an indelible mark if done properly. TriComB2B is a multi-faceted marketing agency of Dayton, Ohio, which prides itself on taking complex products and turning them into simple stories. TriComB2B created an ad for a commercial gas generator that says more in one picture than most videos do in a minute.

To view the full ad from TriComB2B, please click here.

The deadline for the 2019 MarCom Awards is September 12. Enter now, before it’s too late.

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Aspect Film2019 MarCom Awards Spotlight: Aspect Film and Video Ltd

2019 MarCom Awards Spotlight: Aspect Film and Video Ltd

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Aspect Film and Video Ltd
Location: Bristol, Great Britain
Title of Entry: “Extraordinary Calling”
Category: 292. Video/Audio | Video/Film | Educational Institution

The team at Aspect Film and Video Ltd were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’.

“Extraordinary Calling” is a bold brand film designed to intrigue, inspire, and engage prospective students, current students, and alumni of Cass Business School. The creative approach is surreal and surprising, revealing visual representations of ‘extraordinary calling’ through visual effects, real-life scenarios, and hyper-real sound design.

Using two strong metaphors help to reinforce the brand message of Extraordinary Calling; the animal kingdom as a metaphor for the strengths of the university and the people involved, as well as showing Cass students acknowledging what is happening to imply they are being called to Cass.

This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms.

To view the full video from Aspect Film and Video, please click here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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