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|Organization: UBC Library
Location: Vancouver, British Columbia
Title of Entry: “2016 Open Access Awareness Campaign”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing
Open Education Resources (OER) is a new academic trend that offers fully licensed documents and media to further enhance education. Recently, the University of British Columbia Library began offering OER and needed to alert it students and the general public.
UBC developed a marketing-communications plan utilizing print, video, digital, and social media that targeted stakeholders both on and off campus. The campaign garnered impressive results, increasing web page traffic by 140 percent, Twitter engagement by 118 percent, and Facebook engagement by an astounding 1,116 percent.
To view UBC Library’s full campaign, visit here.
The 2018 AVA Digital Awards first deadline is December 14. Enter now.