ASDS Logo2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

2018 AVA Digital Awards Spotlight: American Society for Dermatologic Surgery

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: American Society for Dermatologic Surgery
Location: Rolling Meadows, IL
Title of Entry: “May 2017 ASDS Skin Cancer Awareness Campaign”
Category: 4c. Digital Marketing – Marketing, Digital – Social Campaign

Social media is one of the most effective tools organizations can use to spread their message to a large audience. When using these platforms correctly, organizations can establish themselves as thought leaders.

American Society for Dermatologic Surgery coordinated a month-long campaign using various social media channels in honor of Skin Cancer Awareness Month. The organization aimed to increase awareness surrounding the topic, and establish ASDS as a reliable source of information surrounding skin cancer awareness.

The campaign utilized print media, email, website and social media messaging to reach its targeted audience. ASDS coordinated several Facebook and Twitter messages throughout the month of May that included skin cancer facts and figures, promoted their services, and linked to informational posts and videos.

The campaign was an overwhelming success, increasing ASDS’s reach by 3,000 and garnering more than 8,000 impressions. The organization successfully drummed up awareness surrounding their cause through social media while establishing their platforms as a reliable source of information.

ASDS Image 1 ASDS Image 2 ASDS image 3 ASDS image4

The deadline for the 2018 AVA Digital Awards is December 14. Enter now.

871
QA header2018 AVA Digital Awards Spotlight: QA Graphics

2018 AVA Digital Awards Spotlight: QA Graphics

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: QA Graphics
Location: Ankeny, IA
Title of Entry: “Dual Tank Whiskey Flask Product Video”
Category: 207. Video Production – Creativity (Video Production) – Graphics/Design

Do you need a flask for your premium whiskey?  You may think you don’t until you watch a video of the product from QA Graphics.

The small company in Ankeny, Iowa creates big-time graphics for a variety of clients. QA Graphics worked with Discommon Goods to create a product video that captured the sophistication of the Macallan x UWERK flask dual tank flask.

The Macallan dual tank vessel is the Swiss watch of flasks.  To convey that message, QA‘s graphic designers and 3D modelers take the well-machined and highly designed flask and bring it to life.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

825
smart bug header2018 AVA Digital Awards Spotlight: Smart Bug Media

2018 AVA Digital Awards Spotlight: Smart Bug Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Smartbug Media
Location: Irvine, CA
Title of Entry: “Eagle’s Flight Blog”
Category: 30. Web-Based Production – Web Element – Blog

Eagle’s Flight is world renowned for its experiential learning programs targeting training objectives and lasting behavior change. It’s client list includes a variety of businesses from almost half of America’s Fortune 500.

Eagle’s Flight approached Smart Bug media to create an organizational blog for Eagle’s Flight’s operations. Smart Bug Media then developed an organizational and training blog for Eagle’s Flight that smartly lays out topics and discussions on pressing issues affecting administrators, employees, and culture.  The articles, sharply written and engaging, are not only timely but insightful. The blog is accentuated with crisp graphics simply designed and easily navigable.

To view Eagle’s Flight’s full blog visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

664
mirrored media header2018 AVA Digital Awards Spotlight: Mirrored Media

2018 AVA Digital Awards Spotlight: Mirrored Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Mirrored Media
Location: Santa Monica, CA
Title of Entry: “Road to Coachella”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Music, culture, talent, BMW.

Mirrored Media of Los Angeles blended these elements together to create an integrated marketing campaign to promote the BMW brand. Called “The Road to Coachella,” the campaign followed composer Hans Zimmer and celebrity friends as they traveled in BMW vehicles from L.A. to Indio, California where Zimmer headlined Coachella Music Festival.

The campaign featured original music that was composed for the road trip and gave fans an inside look at BMW’s cars and the festival. The campaign was an overwhelming success, with the #RoadtoCoachella hashtag and video reaching more than 2,500 mentions, 33 million impressions, and 1 million views.

Mirrored Media Image

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

829
DCPI header2018 AVA Digital Awards Spotlight: DCPI Creative Group

2018 AVA Digital Awards Spotlight: DCPI Creative Group

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: DCPI Creative Group
Location: Glendale, CA
Title of Entry: “First Best Friend”
Category: 2c. Digital Marketing – Marketing, Digital – Digital Marketing Campaign

Winnie the Pooh is a perennial character in literature, movies, television specials, and toys. Although Pooh is a nostalgic character for older generations, newer generations are not as familiar with the character. Disney Consumer Products was faced with the challenge to reintroduce Pooh to newer generations with their own household characters.

To introduce today’s children to Winnie the Pooh, Disney created a digital campaign that reaches parents. In a clever digital tagged ‘First Best Friend”, Disney targets new parents and reminds them of something they may have forgotten.  Pooh is rendered as a living, breathing, cuddly creature ready to make new memories with new friends.  The series of videos is as charming as the character.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

813
blue marble media header2018 AVA Digital Awards Spotlight: Blue Marble Media

2018 AVA Digital Awards Spotlight: Blue Marble Media

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Blue Marble Media
Location: Atlanta, GA 
Title of Entry: “Southern Charm: Experience Georgia”
Category: 172. Video Production – Long Form Video – Government

When professionals in our industry use their skills to capture natural beauty, the outcome is both impressive and memorable. One of these memorable projects is Blue Marble Media’s video “Southern Charm: Experience Georgia.”

Blue Marble Media, an Atlanta-based creative studio, was approached by the Georgia Department of Economic Development to create a video encompassing the overall Georgia experience. The studio produced a video that captures Georgia’s charm and tells the state’s story through stunning imagery.

The video features music from a Georgia-based band, and shots of Georgia’s scenery, including vineyards, small towns, cities, forests, historical landmarks and much more. Blue Marble Media successfully captured the beauty of an entire state in one video in their project.

 

The first deadline for the 2018 AVA Digital Awards is December 14. Enter now.

955
UBC library header2018 AVA Digital Awards Spotlight: UBC Library

2018 AVA Digital Awards Spotlight: UBC Library

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: UBC Library
Location: Vancouver, British Columbia
Title of Entry: “2016 Open Access Awareness Campaign”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

Open Education Resources (OER) is a new academic trend that offers fully licensed documents and media to further enhance education.  Recently, the University of British Columbia Library began offering OER and needed to alert it students and the general public.

UBC developed a marketing-communications plan utilizing print, video, digital, and social media that targeted stakeholders both on and off campus. The campaign garnered impressive results, increasing web page traffic by 140 percent, Twitter engagement by 118 percent, and Facebook engagement by an astounding 1,116 percent.

To view UBC Library’s full campaign, visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

870
studio flox header2018 AVA Digital Awards Spotlight: Studio Flox GmbH

2018 AVA Digital Awards Spotlight: Studio Flox GmbH

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Studio Flox GmbH
Location: Stuttgart, Germany
Title of Entry: “SHORT”
Category: 210. Video Production – Creativity (Video Production) – Special Effects/Animation

Creative professionals are often granted the opportunity to use their skills to work with organizations focused on the greater good. These experiences are not only gratifying because we bring the organization’s vision to life, but also because of the positive impact of these projects.

Studio Flox GmbH collaborated with Humany Tee and Jugend Rettet to create a video that brings attention to the refugee crisis in the Meditteranean Sea. The agency created a video using advanced animation, a charming voiceover, and a storyline that features obstacles representative of challenges refugees see when seeking asylum. Studio Flox, Humany Tee and Jugend Rettet created the video not only to explain the refugee crisis, but also to bring attention to rescue operations, safe routes of entry, and how citizens can help the cause.

“The following should underline the core message of the film: Everyone can help so that these people do not have to die,” The director said. “Purchasing a T-shirt which supports Jugend Rettet can be a starting point.”

The 2018 AVA Digital Awards first deadline is December 14. Enter now.

676
AARP header2018 AVA Digital Awards Spotlight: AARP

2018 AVA Digital Awards Spotlight: AARP

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: AARP
Location: Washington D.C.
Title of Entry: “The Value of the Older Worker”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

One way to establish an organization as a reliable source of information is to research a cause important to its audience. After an organization has completed research, the information is typically compiled into a white paper or report, but breaking down the information into a visually-engaging campaign can make the research easier to digest for readers.

AARP designed an integrated marketing campaign to demonstrate the value of older workers in today’s job force. The campaign features facts and figures surrounding employment opportunities in the U.S., employers’ hiring habits, and helpful tips for re-entering the job search.

AARP designed a site as part of their integrated marketing campaign with a series of infographics to display information surrounding the older workforce. The infographics communicated the campaign’s information in a visually-engaging way, making AARP’s site memorable and easy to reference.

To view AARP‘s full campaign, visit here.

846
multipleoutlet productions header2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

2018 AVA Digital Awards Spotlight: Multipleoutlet Productions

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: Multipleoutlet Productions
Location: Hollis, NY
Title of Entry: “The Drug Reality,” and “HAPPY BIRTHDAY DAD”
Category: 184. Video Production – Long Form Video – Nonprofit

Tactfully addressing sensitive subjects can be difficult for filmmakers, but when successfully executed, can make a memorable piece.

Multipleoutlet Productions was approached by Amudim Community Resources, a nonprofit, to create videos encompassing Amudim’s services. The organization provides a variety of support, education, awareness and intervention services for families in difficult circumstances.

Multipleoutlet demonstrated Amudim’s impact through a series of videos depicting private, but unfortunately common, struggles families face in every community. In “HAPPY BIRTHDAY DAD,” a man feels alone from childhood trauma, and in “The Drug Reality” a family navigates their daughter’s addiction.

Both videos use well-executed storytelling and cinematography to convey how Amudim Community Resouces’ services provide support for people facing these unimaginable situations.


821