akbati mall header2018 Hermes Creative Awards Spotlight: Akbatı Shopping Mall

2018 Hermes Creative Awards Spotlight: Akbatı Shopping Mall

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Akbatı Shopping Mall
Location: Istanbul, Turkey
Title of Entry: “We Are Parents We Go Hand-in-Hand with Our Child”
Category: 72c. Public Relations/Communications – Strategic Programs – Corporate Social Responsibility Program

Turkish malls are more than facilities housing retailers, they are institutions that are part of the community’s fabric through social responsibility programs.  Akbatı Shopping Mall, a 2.5-million-square-foot shopping center located in Istanbul, recently started their own CSR program that established the shopping center as a reliable resource for young parents.

Turkey’s population is one of the youngest in the world (the average age is 29) and is home to many young mothers. As part of an effort to build a relationship with young parents, Akbatı Mall created a campaign centering around key parenting questions. The campaign utilized social media, print media, billboards, and a Mother’s Day event to provide parenting insights and resources from child development experts.

The mall’s campaign was an overwhelming success, reaching more than 180,000 mothers and garnering 52,000 followers by the end of the campaign. The campaign wasn’t only a statistical success, but also successfully asserted Akbatı Shopping Mall as not only a retail center but a community staple.

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q plus design header2018 Hermes Creative Awards Spotlight: Q-PLUS DESIGN PTE LTD

2018 Hermes Creative Awards Spotlight: Q-PLUS DESIGN PTE LTD

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Q-PLUS DESIGN PTE LTD
Location: Singapore
Title of Entry: “CHANGI AIRPORT GROUP”
Category: 11. Print Media – Publications – Annual Report

Annual reports take many different forms, both digital and print. The most common challenge for building annual reports is taking dry statistics and boilerplate language and creating a publication that stakeholders want to read.

Singapore’s Changi Airport is an international gateway serving 60 million passengers and 80 countries each year. Changi Airport approached Q-PLUS DESIGN PTE LTD to design an annual report that not only communicates the airport’s key facts but is also visually engaging.

The 2016/2017 annual report brings the airport to life on publication form by using sharply-written content with quality photography and eye-catching graphics.  The imaginative report reads more like a celebration than a delivery vehicle for yearly facts and statistics surrounding the airport.

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The 2018 Hermes Creative Awards deadline is Thursday. Enter today.

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washington college header2018 Hermes Creative Awards Spotlight: Washington College

2018 Hermes Creative Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Washington College
Location: Chestertown, MD
Title of Entry: “Washington College Cobranded Content Buzzfeed Campaign”
Category: 132c. Electronic Media / Social Media / Interactive – Social Media – Content Campaign (Multiple Platforms)

 

Choosing the best platform to reach your audience is a challenge every marketer and communicator knows well. Washington College in Chestertown, MD was recently faced with this challenge when brainstorming ways to communicate with their audience, students ages 13-17 who will eventually attend college.

To reach their audience, Washington College paired with Buzzfeed to create engaging and relatable content on both social and digital platforms. Washington College utilized a variety of content across multiple platforms, including Facebook, Instagram, Snapchat and Buzzfeed’s web presence to reach potential students.

Through a series of videos, listicles, quizzes and social content, Washington College was able to reach their audience on the platforms they most enjoy through light-hearted and relatable content. Instead of strictly focusing on the academics of college, the school chose to create content that highlights the fun and invaluable experiences of college life. Quizzes and listicles such as “11 Freshmen Bonding Moments That Will Make You Nostalgic For College,” and “Pull An All-Nighter And We’ll Tell You What Grade You Got,” appealed to their audience on a personal level and ignited excitement around the college experience.

The campaign was an overwhelming success, garnering more 83,223,912 impressions and 980,824 content views across all platforms. Washington College’s authentic content successfully engaged with their audience and communicated the school’s personality to potential students.

To see a full list of Washington College’s Buzzfeed content, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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helium creative header2018 Hermes Creative Awards Spotlight: Helium Creative

2018 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Helium Creative
Location: Fort Lauderdale, FL
Title of Entry: “Design Matters 2017″
Category: 18. Print Media – Publications – Magazine

EDSA is an international landscape and urban design firm that blends people and space to create a living environment. The firm’s impressive portfolio ranges from shopping centers to healthcare systems.

EDSA approached Helium Creative, a branding concept studio in Fort Lauderdale, FL,  to produce a magazine touting its mission and accomplishments. The studio produced a slick publication with wistful photography, eye-catching graphics, and stellar design. With tight expressive writing, the magazine serves as a window into the firm’s identity.

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The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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AEG header2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: AEG Worldwide – Creative
Location: Los Angeles, CA
Title of Entry: “AEG Women’s Empowerment Video”
Category: 173. Electronic Media/Social Media/Interactive Media – Video – Public Relations

In honor of Women’s History Month, we’re thrilled to feature AEG Communications’ excellent Women Empowerment Video.

AEG turned a typically negative phrase, “____ runs like a girl,” on its head to showcase women leaders. The video features AEG’s team members and their accomplishments, including running a major stadium, throwing a multi-city concert tour, creating award-winning campaigns, inspiring communities and communicating a unified message to the world.

The video not only uplifts AEG’s team members but also dispels the assumption that doing something “like a girl,” isn’t tough or effective. AEG’s video serves as a reminder that women are leaders and can tackle all challenges they face.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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TCC header2018 Hermes Creative Awards Spotlight: Tarrant County College

2018 Hermes Creative Awards Spotlight: Tarrant County College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Tarrant County College
Location: Fort Worth, TX
Title of Entry: “Everyday Heroes Video”
Category: 158c. Electronic Media/Social Media/Interactive Media – Video – Educational

Higher education’s value is often measured through job security, increased income and the prestige of certain careers. These are all common reasons for pursuingan advanced degree, but an even more gratifying aspect of higher education is the opportunity to pursue a career that has a positive impact.

Tarrant County College produced a recruitment video that highlights the impact of higher education through the eyes of life-changing careers. The video gives a first-hand glimpse into the frightening situations we all avoid and the individuals who bring us back to safety.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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jetlinx aviation header2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Jet Linx Aviation
Location: Omaha, NE
Title of Entry: “Elevated Lifestyle Annual Guide”
Category: 14. Print Media – Publications – Brochure

Ever thinking of getting away and going in style?  Jex Linx Aviation has you covered. Jex Linx arranges luxury travel to global destinations with a fleet of 100 jets in 14 American cities.

To market high-end services, a company needs a brochure to match its product. Jet Linx created a sleek publication with finely crafted text, pictures, and graphics to entice clientele to experience an unrivaled lifestyle.  The benefits brochure touts the exclusive offerings of its partners, while honing the image of an exclusive travel service.

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The deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

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bucuresti mall header2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Bucuresti Mall Devleopment Management
Location: Bucharest, Romania
Title of Entry: “Commerical Center Christmas Decoration”
Category: 194c. New Category — Other — Decorations

Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke the spirit and entice customers to buy varied gifts for relatives and friends. Santa almost always makes an appearance along with assorted elves, glitter, and paper mache snowflakes.

Malls all over the globe decorate to celebrate the holiday season. One mall in Bucharest, Romania decided to stray from the popular Santa theme and take a page from a fairy tale. To get in the holiday spirit, Bucuresti Mall decorated the inside and outside of their building to transport visitors to the world of Hans Christian Andersen’s Snow Queen. The mall created an  nordic environment using mirror shards, icy-blue textiles and LED lights that captured the whimsical nature of the tale.

The mall’s enchanting decorations sparked conversations on multiple social media channels, driving Bucuresti Mall‘s engagement rate through the roof. Needless to say, the decorations were a hit, and successfully met Bucuresti Mall‘s goal of creating decorations that served as “a metaphor for hope, which is really what Christmas is all about.”

Bucuresti Mall

Bucuresti Mall

Bucuresti Mall

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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rabcup header2018 Hermes Creative Awards Spotlight: RabCup

2018 Hermes Creative Awards Spotlight: RabCup

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: RabCup
Location: Houston, Texas
Title of Entry: “Weiss Energy Hall – Energy City”
Category: 200c. New Category – Other — Project Mapping

Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s jobs are connected to energy, employing more people in the industry than anywhere else in the world.

Recently, the Weiss Energy Hall wanted to celebrate Houston’s status with a 3D exhibit.  The 2,500 square feet exhibit not only replicates the city, but it brings the city to life using “bleeding edge projection mapping technology,” a system utilizing trillions of pixels, and miles of fiber-optic cable.  Developed over two years by RabCup, a full-service production company hired by Paul Bernhard Exhibit Design and Consulting, this stunning display is a tour de force of technology and design.

To view RabCup‘s full experience, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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georgia power header2018 Hermes Creative Awards Spotlight: Georgia Power

2018 Hermes Creative Awards Spotlight: Georgia Power

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Georgia Power
Location: Atlanta, GA
Title of Entry: “Georgia Experience Center”
Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience

One of the most valuable skills a marketing or communication professional can have in today’s market is the ability to use data to tell compelling stories. Georgia Power demonstrated the value of data-based storytelling in their new interactive experience, the Georgia Experience Center.

Describing an entire state’s history and culture is no easy feat, so Georgia Power decided to let the State of Georgia tell its own story. Using data gathered from around the state, Georgia Power’s Community and Economic Development Group created a new experience to engage their visitors.

To begin the experience, visitors are directed towards a Data Visualization Wall in the center’s lobby. The wall provides visual representations of Georgia’s employment, careers and GDP. Once visitors have looked through the Data Visualization Wall, they are directed to the Immersion Room where they learn more about Georgia’s economy, culture and opportunities.

By choosing an experience instead of a traditional presentation, Georgia Power makes a lasting impression on visitors.

To see more about the Georgia Experience Center, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

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