creativelee header2018 MarCom Awards Spotlight: Creative-Lee

2018 MarCom Awards Spotlight: Creative-Lee

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Creative-Lee
Location: Waterloo, Ontario
Title of Entry: “Human”
Category: 114. Print Media – Print Creativity – Poster

The old adage “one picture is worth a thousand words,” has lost some of its meaning in the digital age. “One picture,” has been replaced with multiple photo sharing options, polished graphics, high-resolution video and both VR and 3D filming capabilities. But one picture can still tell a story if it’s the right image.

Homeless and Housing Umbrella Group, a non-partisan group based in Kitchener, Ontario, is committed to reducing homelessness in their area. The group approached Creative-Lee, a Waterloo-based creative agency, to produce a poster that would allay the emotion of their mission. The agency created an unforgettable scene featuring a homeless man on a bench and a child showing the man compassion, with compelling copy.  The poster combines poignant artwork and to-the-point copy to make a lasting impression.

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Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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tricom b2b header2018 MarCom Awards Spotlight: TriComB2B

2018 MarCom Awards Spotlight: TriComB2B

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: TriCom B2B
Location: Dayton, OH
Title of Entry: “RVTV Video Series”
Category: 256. Digital Media – Web Video – YouTube Video

If you’re taking an RV trip, there are a few choices to make, including if you’d prefer regular gas or diesel.  If you don’t know what fuel is the best for you, TriComB2B’s video for their client, Cummins, will explain. This video compares the two fuels on a cross-country road trip. The subject matter may sound a bit boring, but the way the information is presented it is anything but.

Through sharp dialogue delivered by sensational talent, the road trip is a fun romp through the countryside. Well directed and written, the video also cleverly edited and shot.  It moves along at a pace quicker than the RV rolling down I-35. As for the answer to the question: gas or diesel, you have to watch the video to find out.

Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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federal grid header2018 MarCom Awards Spotlight: Federal Grid Company

2018 MarCom Awards Spotlight: Federal Grid Company

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Federal Grid Company
Location: Moscow, Russia
Title of Entry: “Federal Grid Company: Towards Digital Energy”
Category: 89. Print Media – Print Creativity – Annual Report/CSR

Annual reports, by nature, include very dry financial information about a company’s status each year. Just because the subject matter is dry and often colorless, doesn’t necessarily mean that the report has to be.

Federal Grid Company of the Unified Energy system is a Russian company that supplies energy transmission services. Their annual report finds new and creative ways of explaining mission, goals, and data to stakeholders.

The report is filled with intricate graphics in vivid colors with concise headings wrapped with a laudable layout. The infographics are not only well designed, but easily readable. The final product is a visually engaging report that entices readers, instead of a dry, text-heavy publication.

To see EM’s full project, visit here.

Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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rice header2018 MarCom Awards Spotlight: Rice University

2018 MarCom Awards Spotlight: Rice University

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Rice University
Location: Houston, Texas
Title of Entry: “Unconventional students at Rice University”
Category: 292. Video/Audio – Video/Film – Educational Institution

We’re kicking off our 2018 competition by featuring Rice University’s entry, “Unconventional students at Rice University.”

Rice shot a series of videos following various “unconventional” students around their daily lives. The profiles include the students’ academics and extracurricular activities, as well as their interests, aspirations and reasons for attending Rice.

The well-produced series captures the beauty of Rice’s campus while showcasing each student’s unique story. The featured students’ various backgrounds and future goals highlight the university as an eclectic home for students of all backgrounds, interests and talents.

To see Rice University’s full Unconventional Students project, visit here.

Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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blog header15th Annual MarCom Awards Now Open

15th Annual MarCom Awards Now Open

Like a fine spirit maturing with age, the 15-year-old MarCom Awards is respected throughout the world for its fairness, value, and industry significance.

Each year, thousands of corporate communicators, PR and ad pros, designers, writers, developers, digital marketers and other strategists and technologists compete for MarCom recognition.

MarCom winners are the brightest, most radical and revolutionary creatives in the industry.

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blog header 2-012018 dotCOMM Winners Announced!

2018 dotCOMM Winners Announced!

Have You Seen Your dotCOMM Results?

All winners for the 2018 dotCOMM Awards have been announced and we want to make sure you got the message that your scores were posted to your My Account.

Check out our Winner’s list and peruse our interactive map. You can run a query for other winners in your area; see who else won in your category; and look at many of the winning projects (if entrant gave permission to display).

If you are a winner, please take advantage of the page we have dedicated to each winning entry.

 

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If you would like to add credits or a synopsis for your winning project, you can write in or upload info and graphics through your My Account. Each entry has a specific menu to guide you.

Only one file per winning entry can be displayed, so, if you would like to change the file that represents your entry, you can re-upload. The last upload will be the file displayed.

You can order your free certificates, purchase statuettes, and find a news release and winner’s graphics in the dotCOMM store.

 

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hawke media header2018 dotCOMM Awards Spotlight: Hawke Media

2018 dotCOMM Awards Spotlight: Hawke Media

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Hawke Media
Location: Los Angeles, CA
Title of Entry: “Hawke Media x Lorna Jane”
Category: 184c. Paid Media Online Ad | Online Ad Campaign

Marketing goals are not always clear, especially when business is booming. Reevaluating goals is a part of any successful marketing strategy, and even the most successful organizations can benefit from revisiting their objectives.

Hawke Media was approached by Lorna Jane, a popular Australian activewear brand, to realize their marketing goals and make the brand’s goals a reality. Hawke Media identified Facebook, AdWords and Influencer Marketing as the most effective routes for Lorna Jane to connect with both current and new customers.

The campaign was an overwhelming success, increasing monthly purchases 3x and finishing with a Facebook ROI of 1127 percent, AdWords ROI of 460 percent and a 42 percent increase in Instagram followers.

To see the full Hawke Media x Lorna Jane campaign, visit here.

The 2018 dotCOMM Awards final deadline has been extended to July 19. Enter ASAP.

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washington college header2018 dotCOMM Awards Spotlight: Washington College

2018 dotCOMM Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Washington College
Location: Chestertown, MD
Title of Entry: “Washington College Campus 360 Interactive Virtual Tour”
Category: 45. Website – Virtual Reality

When choosing a school, many students consider experiencing a college’s campus a key deciding factor. Unfortunately, it may not always be possible for a student to visit a certain school’s campus. Washington College found a way to bring their campus to students nationwide.

Washington College created an interactive experience for prospective students and employees who may not be able to visit Chestertown and experience the campus firsthand. Using Google Maps, the college designed a virtual tour of the campus that captures the Washington College spirit. Through the tour, users can “walk” around and get a feel for the campus. Users can navigate through the tour by using the provided prompts, or by using a small map to navigate to any specific locations.

The tours have not only served as an excellent resource for prospective students, but also as a recruitment tool for potential faculty and student-athletes. The campus tour has received up to 20,000 views in 36 weeks and is only one of 21 virtual tours Washington College offers.

To view the full tour, visit here.

The 2018 dotCOMM Awards deadline is today. Enter now.

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dci header2018 dotCOMM Spotlight: Development Counsellors International

2018 dotCOMM Spotlight: Development Counsellors International

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Developer Counsellor’s International
Location: New York, NY
Title of Entry: “Charlotte’s Backyard, NC”
Category: 27.Website – Other – Talent Attraction

Today’s dotCOMM spotlight features a website that goes above and beyond in capturing its subject’s personality and flair.

The Cleveland County Economic Development Partnership partnered with Development Counsellors International (DCI) to create a site as part of a campaign to attract manufacturing talent in Cleveland County. DCI combined vibrant text with inviting videos and images to portray Cleveland County’s personality and flair. Once users are drawn in, they are prompted to choose between finding their “village,” “craft,” “rhythm,” or “voice,” to continue their journey through the site.

The site’s navigation allows users to choose their journey through the site according to what is most important to their session, whether it researches for a future home or entertainment recommendations. Through the Charlotte’s Backyard site, users are able to locate school district information, job openings in the area, volunteer opportunities and restaurant recommendations. Users are also able to learn more about local manufacturing job opportunities and listen to local manufacturing employees who have found their dream job in Cleveland County.

We really wanted to show that manufacturing isn’t the stuffy, dreary warehouses of our grandparent’s generation,” Karleen Lewis, Senior Account Executive at DCI, said.

The site combines cultural, economic and geographical elements to give an inside look into the quality of life in Cleveland County By using vivid images, videos and text, the site communicates Cleveland County’s unique nature instead of reading as a typical county overview.

To view the full Charlotte’s Backyard site, visit here.

The 2018 dotCOMM Awards deadline is this Thursday, June 21. Enter now.

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little wolf productions header2018 dotCOMM Awards Spotlight: Little Wolf Productions

2018 dotCOMM Awards Spotlight: Little Wolf Productions

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

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Organization: Little Wolf Productions
Location: Vancouver, BC
Title of Entry: “Impacts of Climate Change upon Regional Marine Ecosystems”
Category: 62. Video for the Web – Educational Institution

Many educational videos take a text-based approach and outline key facts and figures surrounding the video’s chosen subject. While this is a perfectly acceptable form of video, another way to educate a video’s viewers is to give them a first-hand look at the subject.

Little Wolf Productions, a Vancouver-based production company, worked with the University of British Columbia’s Peter Wall Institute for Advanced Study to shoot a video explaining climate change’s impact on ecosystems. The video follows Professor Chris Harley as he walks viewers through Calvert Island’s beaches and explains the effect of climate change on the island’s wildlife and landscape.

The combination of stunning imagery and Harley’s informative narration communicates the consequences of climate change by immersing the viewer, instead of only outlining facts on a screen.

Impacts of Climate Change with Prof. Chris Harley from Little Wolf Productions on Vimeo.

The 2018 dotCOMM Awards competition is open and accepting entries. Send in your best work today.

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