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2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

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5 years ago

2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

Organization: e.l.f. Beauty
Location: Oakland, CA
Title of Entry: “e.l.f. Cosmetics #eyeslipsface TikTok Challenge”
Category: Digital Marketing | Marketing, Digital | 7c. Viral Marketing ($175)

Wow! Sometimes there are campaigns that deserve our highest praise and truly leave us speechless. We’re honored to say, e.l.f. Cosmetics is one of them. If you haven’t heard, TikTok is a new digital media platform that is exponentially growing in popularity and we’re convinced will one day take over the world. e.l.f. Cosmetics and its agency Movers+Shakers jumped on this trend and created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos.

So what did they do to become such a sensation? They created the #eyeslipsface challenge to activate a key brand pillar: “e.l.f. is for every eye, lip and face.” They hand-crafted a music track based on recent hit songs, that perfectly teed up the hashtag challenge. The challenge was an instant success, becoming the fastest-growing TikTok campaign of all time. TikTokers contributed over 3 million videos, passing over 4 billion views. They carefully stoked virality outside of TikTok. Celebrities joined organically, and they made the music available to DJs around the world. Not only that, but the song ranked on Spotify’s viral charts, from Australia to the Netherlands, and was picked up by Republic Records (home to Taylor Swift, Drake, and Ariana Grande). Together, they created & released a music video on Vevo and YouTube!

And if that wasn’t impressive enough, they got a ton of unsolicited celebrity videos, including Lizzo, Ellen, Reese Witherspoon, Howie Mandel, Kevin Hart, Terry Crews, Patrick Starr, Jessica Alba, James Charles, the Pussycat Dolls, Annie Leblanc, and the Chicago Bulls mascot. To check out their full write-up and campaign submission, please click here or scroll through the embed below:

2020 AVA Digital Awards Spotlight: University of Notre Dame

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5 years ago

2020 AVA Digital Awards Spotlight: University of Notre Dame

Organization: University of Notre Dame
Location: Notre Dame, IN
Title of Entry: “Tantur: Hill in the Holy Land”
Category: Audio Production / Radio | Audio Production/Radio | 219. Podcast

As podcasts go, most usually contain the main narrator with one or more guests in an interview type setting. The topics can be riveting or boring, depending on the participants. But, to truly draw-in and engage the listener, a podcast needs dynamic production with a creative flair. Notre Dame University produces a podcast series that captures the imagination while educating its listeners. “Tantur: Hill in the Holy Land”, traces the University’s presence in Jerusalem. The podcast’s music, natural sound, and sound effects meld with the narration to take you to the heart of the holy city. It creates a feeling of place and time. The podcast techniques are nothing new, in fact, they are quite old. They harken back to the golden age of radio in the 1940s. To listen to the podcast, please click HERE.

2020 AVA Digital Awards Spotlight: BluBlu Studios

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5 years ago

2020 AVA Digital Awards Spotlight: BluBlu Studios

Organization: BluBlu Studios
Location: PL – Warszawa
Title of Entry: “Sensei”
Category: 207. Video Production | Creativity (Video Production) | Graphics/Design

Checking out at a store can be a time consuming and sometimes painful experience. There is usually a rush of people around each checkout lane. Some stores have erected self-service kiosks to relieve the traffic jam, but consumers have to play the role of the cashier, which also can be frustrating. Sensei is a new technology created to allow stores to be cashier-free. Built on AI and other various algorithms, Sensei is a concept that could have been a challenge to visualize. But in the capable hands BluBlu studios, the concept is brought to life in an animated world. BluBlue, an international company, created a sleek and stylish video that allows consumers a peek into the future of retail. Please view their explanation video below, or click here to view it in your browser.

The 2020 AVA Digital Awards Final Deadline is January 16th. Enter ASAP.

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

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5 years ago

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

Organization: Los Angeles County Metropolitan Transportation Authority
Location: Los Angeles, CA
Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know”
Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels

Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los Angeles County Metropolitan Transportation Authority rose to the challenge by creating a unique campaign celebrating the people and communities which the Metro connects. Metro Arts & Design commissioned various artists to depict everyday riders along the path of the refurbished A Line. The campaign, entitled “More People Than You Know”, is both intimate and relevant to the local neighborhoods. The portraits are representative of each community and are displayed on digital station screens and imprinted on Metro TAP cards. The campaign was rounded out by social media. To see the full project, click here or check out the full Metro Art website here.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

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5 years ago

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

Organization: Acorda Therapeutics
Location: Ardsley, NY
Title of Entry: “INBRIJA Demo Video”
Category: 127. Digital Video Creation | Digital Video Creation | Animation

Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and pharmaceutical fields seem to be leading the way due to the difficulty of explaining their often complicated products. In this video, Acorda Therapeutics explains the proper use of INBRIJA, which is an oral product that treats Parkinson’s Disease. The story is simply a demonstration, but the animation brings the message to life.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

AMCP News

5 years ago

2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University
Location: West Palm Beach, FL
Title of Entry: “Four Families in Marfraq”
Category: 193. Video Production | Long Form Video | Student Production

Palm Beach Atlantic University in Florida has one of the best documentary schools in the country. Recently, student producers ventured to Syria to tell the story of the civil war. The documentary conveys the horrors through the eyes of the four families. It’s a simple story-telling device, but within the confines of this documentary, it’s powerful. Kudos to the producers for taking on this brave mission.

Four Families in Mafraq from PBA Films on Vimeo.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

The 2020 AVA Digital Awards are now open!

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5 years ago

The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are open and accepting entries! Yep, 2020 is right even though we’re still in 2019. Enter your best digital projects by December 12 and you’ll receive your results by mid-January.

To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. From there, entering is quick and easy. Just pick an entry title, choose a category and upload any URLs or files you’d like considered.

What kind of work do you recognize?

We recognize innovative industry work. AVA Digital boasts more than 200 categories devoted to all things digital – social media, websites, videos, digital marketing and more. If there isn’t a specific category that represents a project, AVA offers the option to write in a new category of the entrant’s liking.

Who enters?

AVA receives work from organizations of all sizes and industries, including freelancers. To see examples of past winning work, visit the AVA Digital Awards winner’s list. AVA Digital Awards judges will also feature stand-out entries throughout the competition on the AMCP blog and the AVA Twitter, Facebook and Instagram accounts.

What are the entry fees?

AVA Digital Awards single entries are $110 and campaign entries are $175. Campaign entries are comprised of multiple pieces of media for one project, while single entries typically only have one attachment reviewed. To recognize the generosity of creative professionals, AMCP does not charge paid entrants for pro bono entries.

Who sponsors AVA?

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP has provided third-party recognition to industry leaders for more than 20 years, making the AVA Digital Awards one of the most highly-regarded digital competitions in the world.

2019 MarCom Awards Spotlight: Outside the Frame

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5 years ago

2019 MarCom Awards Spotlight: Outside the Frame

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Outside the Frame
Location: New York City, NY
Title of Entry: “Perkins Eastman Providence College Ruane Friar Development Center”
Category: 291. Video/Audio | Video/Film | Corporate Image

What makes a great video? Storytelling is essential. There needs to be a beginning, middle, and end weaved together with flowing words from scripts and/or interviews. But a video is nothing without cinematography. It’s rare to view a video where the pictures not only support the words but elevate the script to a higher level. Outside the Frame is a video production company which draws from a deep talent pool of artists in New York and Los Angeles. The company recently produced this corporate video for architecture firm Perkins Eastman highlighting the new development center at Providence College. The result is a stunning paean to an innovative design.

To watch their full video, please click HERE, or peruse the video embedded below.

PERKINS PROVIDENCE FDC FINAL 093019 from Outside The Frame on Vimeo.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

2019 MarCom Awards Spotlight: Mirrored Media

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5 years ago

2019 MarCom Awards Spotlight: Mirrored Media

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Mirrored Media
Location: Santa Monica, CA
Title of Entry: “Road to Coachella 2019”
Category: 297. Video/Audio | Video/Film | Marketing Product or Service

Anyone up for a road trip? BMW is, especially if the road leads to Coachella. To promote its luxury brand automobile, BMW partnered with global superstar Khalid and invited some fans along for the ride. The cars were wrapped with artwork from Khalid’s new album “Free Spirit”. The synergy created between BMW and Khalid helped push his album to number #1 and make him the top artist on Spotify. BMW also partnered with thirty other Influencers. Media coverage for the road trip landed in dozens of publications and garnered over a billion impressions.

To watch their full submission, please click HERE, or peruse the website embedded below.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

2019 MarCom Awards Spotlight: Infinity Marketing

AMCP NewsAward Winning EntriesMarCom Awards

5 years ago

2019 MarCom Awards Spotlight: Infinity Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Infinity Marketing
Location: Greenville, SC
Title of Entry: “Blackbeard Branding Blog”
Category: 227. Digital Media | Web Element | Blog Single Post

What does piracy have to do with branding? More than you think. The author, Curt Westlake, is Creative Director of Infinity Marketing, an integrated marketing agency based in Greenville, South Carolina. Westlake, with wit and wisdom, lays out a very good case in his Blog article, “Blackbeard’s Guide to Building a Better Brand”. The point of the article is that Blackbeard knew how to build a brand and send a message. Westlake gleans important tips from the pirate that should be a bounty for any anyone in the marketing world.

To watch their full submission, please click HERE, or peruse the website embedded below.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.

What kind of work do you recognize?

Who enters?

What are the entry fees?

Who sponsors AVA?

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