Category : AVA Awards

Blog Headers (1)2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

AVA Digital Awards Organization: e.l.f. Beauty
Location: Oakland, CA
Title of Entry: “e.l.f. Cosmetics #eyeslipsface TikTok Challenge”
Category: Digital Marketing | Marketing, Digital | 7c. Viral Marketing ($175)

Wow! Sometimes there are campaigns that deserve our highest praise and truly leave us speechless. We’re honored to say, e.l.f. Cosmetics is one of them. If you haven’t heard, TikTok is a new digital media platform that is exponentially growing in popularity and we’re convinced will one day take over the world. e.l.f. Cosmetics and its agency Movers+Shakers jumped on this trend and created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos.

So what did they do to become such a sensation? They created the #eyeslipsface challenge to activate a key brand pillar: “e.l.f. is for every eye, lip and face.” They hand-crafted a music track based on recent hit songs, that perfectly teed up the hashtag challenge. The challenge was an instant success, becoming the fastest-growing TikTok campaign of all time. TikTokers contributed over 3 million videos, passing over 4 billion views. They carefully stoked virality outside of TikTok. Celebrities joined organically, and they made the music available to DJs around the world. Not only that, but the song ranked on Spotify’s viral charts, from Australia to the Netherlands, and was picked up by Republic Records (home to Taylor Swift, Drake, and Ariana Grande). Together, they created & released a music video on Vevo and YouTube!

And if that wasn’t impressive enough, they got a ton of unsolicited celebrity videos, including Lizzo, Ellen, Reese Witherspoon, Howie Mandel, Kevin Hart, Terry Crews, Patrick Starr, Jessica Alba, James Charles, the Pussycat Dolls, Annie Leblanc, and the Chicago Bulls mascot. To check out their full write-up and campaign submission, please click here or scroll through the embed below:

3702
BluBluStudiosLogo2020 AVA Digital Awards Spotlight: BluBlu Studios

2020 AVA Digital Awards Spotlight: BluBlu Studios

Organization: BluBlu Studios Location: PL – Warszawa Title of Entry: “Sensei” Category: 207. Video Production | Creativity (Video Production) | Graphics/Design Checking out at a store can be a time consuming and sometimes painful experience. There is usually a rush of people around each checkout lane. Some stores have erected self-service kiosks to relieve the traffic jam, […]

3202
LAMTA Logo2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

Organization: Los Angeles County Metropolitan Transportation Authority Location: Los Angeles, CA Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know” Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels   Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los […]

2479
AcordaLogo2020 AVA Digital Awards Spotlight: Acorda Therapeutics

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

Organization: Acorda Therapeutics Location: Ardsley, NY Title of Entry: “INBRIJA Demo Video” Category: 127. Digital Video Creation | Digital Video Creation | Animation   Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and […]

3635
HERO-6The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are open and accepting entries! Yep, 2020 is right even though we’re still in 2019. Enter your best digital projects by December 12 and you’ll receive your results by mid-January. To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. […]

1391
Blog Headers (1)2019 AVA Awards Spotlight: Devlo Media

2019 AVA Awards Spotlight: Devlo Media

We’ll continue to feature some of this year’s most noteworthy Award entries throughout the competition.  Organization: Devlo Media Location: Pawtucket, RI Title of Entry: “’Storitellah’ | Brian Otieno Sees Impossible” Category:  82. Web-Based Production | Short Form Web Video < 3 Minutes | Documentary “Storitellah,” is a short film about photographer Brian Otieno, a Kenyan photojournalist who […]

1409
smithosnian header2019 AVA Digital Awards Spotlight: Smithsonian Institution

2019 AVA Digital Awards Spotlight: Smithsonian Institution

Organization: Smithsonian Institution Location: Washington, DC Title of Entry: “Smithsonian Superhero Campaign” Category:  2c. Digital Marketing | Marketing, Digital |  Digital Marketing Campaign The stereotypical superhero typically wears an elaborate costume, has superhuman physical abilities, and fights to protect humankind. But, what about everyday superheroes that fight for mankind by preserving culture? Smithsonian created a superhero-themed campaign to highlight […]

4759
BBDO Dublin2019 AVA Awards Spotlight: BBDO Dublin

2019 AVA Awards Spotlight: BBDO Dublin

Organization: BBDO Dublin Location: Dublin, Ireland Title of Entry: “RSA Consequences” Category:  203. Video Production | Creativity (Video Production) |  360° Drunk driving is a dangerous decision in any city, state, or country. Irleand’s Road Safety Authority (RSA) collaborated with BBDO Dublin, a creative agency, educate Irish citizens about dangers of drunk driving by using virtual reality (VR). BBDO created a […]

3537
palm beach atlantic header2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2019 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University Location: West Palm Beach, FL Title of Entry: “Alter Falter” Category:  193. Video Production | Long Form Video | Student Production Palm Beach Atlantic University’s Cinema Arts program encourages students to write, produce, shoot, edit, direct and act in their own short films. These films capture each of the student filmmaker’s unique […]

3072