We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.
|Organization: Aspect Film and Video Ltd
Location: Bristol, Great Britain
Title of Entry: “Extraordinary Calling”
Category: 292. Video/Audio | Video/Film | Educational Institution
The team at Aspect Film and Video Ltd were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’.
“Extraordinary Calling” is a bold brand film designed to intrigue, inspire, and engage prospective students, current students, and alumni of Cass Business School. The creative approach is surreal and surprising, revealing visual representations of ‘extraordinary calling’ through visual effects, real-life scenarios, and hyper-real sound design.
Using two strong metaphors help to reinforce the brand message of Extraordinary Calling; the animal kingdom as a metaphor for the strengths of the university and the people involved, as well as showing Cass students acknowledging what is happening to imply they are being called to Cass.
This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms.
To view the full video from Aspect Film and Video, please click here.
The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.