delltechnologies2020 Hermes Creative Awards Spotlight: Dell Technologies

2020 Hermes Creative Awards Spotlight: Dell Technologies

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Dell Technologies
Location: Round Rock, TX
Title of Entry: “Dell Technologies Realize Magazine”
Category: Print Media | Design | 40. Publication Overall

In a world of digital information, corporate magazines are quickly becoming a thing of the past, but some companies are still creating stellar publications; Dell Technologies’ “Realize” magazine is one of those. The magazine’s graphic design draws readers into a sharply written world of data and digital trends. The articles are informative without being boring even though breaking down tough subjects like ‘data ethicism’. Peering into the future, the magazine forecasts how technology will be effecting our work, lives, and home.

To view Dell Technologies’ full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.

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Raineri Design srl2020 Hermes Creative Awards Spotlight: Raineri Design srl

2020 Hermes Creative Awards Spotlight: Raineri Design srl

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Raineri Design srl
Location: Brescia
Title of Entry: “Gruppo Carmeli”
Category: Public Relations/Communications | Media Relations | 90c. Publicity Campaign ($175)

Sometimes simple is better or, according to the adage and the Shakespearean quote, “brevity is the soul of wit”. Either way, a short, well-crafted message lands with a boom instead of a thud. Gruppo Carmeli is a collection of Italian car dealerships in Northern Italy. They approached Raineri Design of Milan to create a publicity campaign to sell their Nissans, Renaults, and Mercedes. Spread across the internet and billboards, the campaign portrays the dealership as safety-oriented, committed to service, and green conscious. Raineri weaves car parts to create a company logo accentuated by minimal graphics.

To view Raineri Design’s full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.

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Blog Headers (2)2020 Hermes Creative Awards Spotlight: People’s Television

2020 Hermes Creative Awards Spotlight: People’s Television

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: People’s Television
Location: New York, NY
Title of Entry: “Nestle’s Plastic Monster”
Category: Electronic Media / Social Media / Interactive Media | Video | 169. Nonprofit

Greenpeace is an international environmental organization whose tactics are aggressive to achieve maximum impact. The organization has rammed ships and unleashed water canons to face-down environmental lawbreakers. Recently, Greenpeace launched a social media video campaign to raise awareness of the dangers of single-use plastic while calling out one of the biggest global contributors to the problem. It’s fairly dark, but not without a bit of humor. The campaign message hits home in this spot, though corporate giant Nestle will probably not find it quite as funny.

To view People’s Television’s full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.

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BarnettDesignsLogo2020 Hermes Creative Awards Spotlight: Barnett Design, Inc.

2020 Hermes Creative Awards Spotlight: Barnett Design, Inc.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Barnett Design, Inc.
Location: Ramsey, NJ
Title of Entry: “All Hail the Early Risers”
Category: Electronic Media / Social Media / Interactive Media | Digital Advertising | 144. Digital Ad Campaign

Everyone can use a good laugh now and then. Rising early is not typically a funny time of the morning, but this award-winning studio in Ramsey, NJ found a fresh, fun way to spin it. Barnett Design is a tight-knit group of strategy-minded designers, writers, technologists, photographers, and illustrators. The stunningly bold, refreshingly entertaining packaging for The Early Riser Coffee Company is as smooth and enjoyable as their great tasting coffee. The “All Hail the Early Risers” campaign delves into the minds of those who rise early, and those who aspire to. The creative employs snarky headlines paired with striking, black and white imagery of everyday people and everyday situations to convey what a cup of coffee means to the morning challenge.

To view Barnett’s full campaign details, click here.

The deadline for the 2020 Hermes Creative Awards is Thursday, March 19th. Enter now.

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Blog Headers (1)2020 Hermes Creative Awards Spotlight: Illumine8 Marketing & PR

2020 Hermes Creative Awards Spotlight: Illumine8 Marketing & PR

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Illumine8 Marketing & PR
Location: Frederick, MD
Title of Entry: “Hometown Harvest Kitchen Chalkboard Mural”
Category: Print Media | Design | 55. Other — Chalkboard Mural

What can you do with a piece of chalk and a blackboard? Come to find out plenty if you are Illumine8. Located in Frederick, Maryland, Illumine8 specializes in strategic national partnerships with mid-size family-owned businesses. Recently the firm was tasked with creating a chalkboard mural at a restaurant that features locally grown and sustainable foods. The mural is a backdrop to the Hometown Harvest Kitchen dining experience. It captures the essence of the restaurant in a simple, but stylistic black and white images with just a hint of color.

To view Illumine8’s full project, click here.

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Blog Headers (1)2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

AVA Digital Awards Organization: e.l.f. Beauty
Location: Oakland, CA
Title of Entry: “e.l.f. Cosmetics #eyeslipsface TikTok Challenge”
Category: Digital Marketing | Marketing, Digital | 7c. Viral Marketing ($175)

Wow! Sometimes there are campaigns that deserve our highest praise and truly leave us speechless. We’re honored to say, e.l.f. Cosmetics is one of them. If you haven’t heard, TikTok is a new digital media platform that is exponentially growing in popularity and we’re convinced will one day take over the world. e.l.f. Cosmetics and its agency Movers+Shakers jumped on this trend and created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos.

So what did they do to become such a sensation? They created the #eyeslipsface challenge to activate a key brand pillar: “e.l.f. is for every eye, lip and face.” They hand-crafted a music track based on recent hit songs, that perfectly teed up the hashtag challenge. The challenge was an instant success, becoming the fastest-growing TikTok campaign of all time. TikTokers contributed over 3 million videos, passing over 4 billion views. They carefully stoked virality outside of TikTok. Celebrities joined organically, and they made the music available to DJs around the world. Not only that, but the song ranked on Spotify’s viral charts, from Australia to the Netherlands, and was picked up by Republic Records (home to Taylor Swift, Drake, and Ariana Grande). Together, they created & released a music video on Vevo and YouTube!

And if that wasn’t impressive enough, they got a ton of unsolicited celebrity videos, including Lizzo, Ellen, Reese Witherspoon, Howie Mandel, Kevin Hart, Terry Crews, Patrick Starr, Jessica Alba, James Charles, the Pussycat Dolls, Annie Leblanc, and the Chicago Bulls mascot. To check out their full write-up and campaign submission, please click here or scroll through the embed below:

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Blog Headers2020 AVA Digital Awards Spotlight: University of Notre Dame

2020 AVA Digital Awards Spotlight: University of Notre Dame

AVA Digital Awards Organization: University of Notre Dame
Location: Notre Dame, IN
Title of Entry: “Tantur: Hill in the Holy Land”
Category: Audio Production / Radio | Audio Production/Radio | 219. Podcast

As podcasts go, most usually contain the main narrator with one or more guests in an interview type setting.  The topics can be riveting or boring, depending on the participants.  But, to truly draw-in and engage the listener, a podcast needs dynamic production with a creative flair.  Notre Dame University produces a podcast series that captures the imagination while educating its listeners.  “Tantur:  Hill in the Holy Land”, traces the University’s presence in Jerusalem.  The podcast’s music, natural sound, and sound effects meld with the narration to take you to the heart of the holy city.  It creates a feeling of place and time. The podcast techniques are nothing new, in fact, they are quite old.  They harken back to the golden age of radio in the 1940s. To listen to the podcast, please click HERE.

 

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BluBluStudiosLogo2020 AVA Digital Awards Spotlight: BluBlu Studios

2020 AVA Digital Awards Spotlight: BluBlu Studios

AVA Digital Awards Organization: BluBlu Studios
Location: PL – Warszawa
Title of Entry: “Sensei”
Category: 207. Video Production | Creativity (Video Production) | Graphics/Design

Checking out at a store can be a time consuming and sometimes painful experience. There is usually a rush of people around each checkout lane. Some stores have erected self-service kiosks to relieve the traffic jam, but consumers have to play the role of the cashier, which also can be frustrating. Sensei is a new technology created to allow stores to be cashier-free. Built on AI and other various algorithms, Sensei is a concept that could have been a challenge to visualize. But in the capable hands BluBlu studios, the concept is brought to life in an animated world. BluBlue, an international company, created a sleek and stylish video that allows consumers a peek into the future of retail. Please view their explanation video below, or click here to view it in your browser.

The 2020 AVA Digital Awards Final Deadline is January 16th. Enter ASAP.

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LAMTA Logo2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

AVA Digital Awards Organization: Los Angeles County Metropolitan Transportation Authority
Location: Los Angeles, CA
Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know”
Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels

 

Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los Angeles County Metropolitan Transportation Authority rose to the challenge by creating a unique campaign celebrating the people and communities which the Metro connects. Metro Arts & Design commissioned various artists to depict everyday riders along the path of the refurbished A Line. The campaign, entitled “More People Than You Know”, is both intimate and relevant to the local neighborhoods. The portraits are representative of each community and are displayed on digital station screens and imprinted on Metro TAP cards. The campaign was rounded out by social media. To see the full project, click here or check out the full Metro Art website here.

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The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

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AcordaLogo2020 AVA Digital Awards Spotlight: Acorda Therapeutics

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

AVA Digital Awards Organization: Acorda Therapeutics
Location: Ardsley, NY
Title of Entry: “INBRIJA Demo Video”
Category: 127. Digital Video Creation | Digital Video Creation | Animation

 

Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and pharmaceutical fields seem to be leading the way due to the difficulty of explaining their often complicated products. In this video, Acorda Therapeutics explains the proper use of INBRIJA, which is an oral product that treats Parkinson’s Disease. The story is simply a demonstration, but the animation brings the message to life.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.

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