Orangeville- Blog Header2021 AVA Awards Spotlight: Town of Orangeville

2021 AVA Awards Spotlight: Town of Orangeville

AVA Digital Awards Organization: Town of Orangeville
Location: Orangeville, ON
Title of Entry: “Open Orangeville — COVID-19 Recovery Plan”
Category: Digital Marketing | Marketing, Digital | 7c. COVID-19 Digital Response ($175)

When the Covid pandemic hit last spring, countries scrambled to create an action plan to slow, if not stop, the spread. Part of the burden was thrust upon local governments and towns –some handled it well, others not so much. Orangeville, Canada is a town of 30,000 in South Central Ontario, just north of Toronto. Municipal leadership acted early and quickly. Orangeville created a blueprint to support slowing the virus, to cushion the blow for businesses, and to share public health information with the community. The plan instituted several phases starting with closings and then measured steps for re-openings. As of December 1, Orangeville reported only eight active cases, which equates to 26 cases per 100,000; that’s a rate of .00026. The town so far has progressed toward its goal encapsulated in its mission statement: “We will emerge with businesses positioned not just to recover from this pandemic, but to thrive.”

2952
Onion- Blog Header2021 AVA Awards Spotlight: Onion TV

2021 AVA Awards Spotlight: Onion TV

AVA Digital Awards Organization: Onion TV
Location: Brisbane, AU
Title of Entry: “Nudgee By Plane”
Category: Web-Based Production | Creativity (Web Video) | 122.Special Effects/Animation

In these days of Covid, companies, government agencies, and schools are relying more on video, animation, and virtual reality to communicate. Nudgee College in Brisbane, Australia, recognized the challenge early and created a visual portal into their campus for prospective students and their parents. Nudgie is a Catholic boys boarding school of 1600 students for grades 5-12. Nudgee reached out to Onion TV who specializes in sporting events and documentaries. The tour of the school blends quick-witted scripting, crisp visuals, and stellar talent with humor. The result is a fast-paced tour with a wink and a nod.

4024
02020 MarCom Awards Spotlight: Case Paper

2020 MarCom Awards Spotlight: Case Paper

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Case Paper
Location: Harrison, NY
Title of Entry: “Case Paper 75th Anniversary Record Box Set”
Category: Print Media | Marketing/Promotion/Materials | 84. Promotional Item

Case Paper’s 75th Anniversary Record Box was created to celebrate their 75-year history by telling the story both structurally and graphically of how they’ve been “on the case” for almost a century. This printed promotional piece was created in collaboration with MetsäBoard and The Brand Foundry, and serves as a unique sales tool to introduce the new “On the Case” branding and to highlight their range of products for both their customers and prospects. Since it was packed with varying swag items, the record box was also meant to be given to their customers as a way of saying thank you.

The box looks just like an actual record player, complete with leather-looking sides and a wood grain-looking top and bottom, 2 spots of gloss coating on the lid to look like “stickers,” and a record player “arm” inside. When the lid is lifted, the first thing you see is a realistic record album sleeve containing a book with the “Surprising History of Case Paper.” The album is the main source of content for this piece. As you can see, every part of this piece showcases an important part of who Case Paper is – detailing their history, their products, their services and capabilities, their work ethic, their partnerships, and so much more!

Case Paper - Image 1
Case Paper - Image 2
Cast Paper - Image 3
Case Paper - Image 4
Case Paper - Image 5
Case Paper - Image 6
Case Paper - Image 7

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

9389
KL- Blog Header2020 MarCom Awards Spotlight: Keep Left

2020 MarCom Awards Spotlight: Keep Left

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Keep Left
Location: South Melbourne, Australia
Title of Entry: “Guide Dogs Australia Puppy Zoom ”
Category: Strategic Communications | Communications/Public Relations | 162c. Special Event ($175)

In a crowded news world, in the time of Covid, how do you capture the media’s attention and promote your message? Keep Left, an Australian marketing communications agency with offices in Sydney and Melbourne has a motto: develop narrative and content that connects with the head, while resonating with the heart. In a recent campaign, Keep Left connected all those dots. Their client wanted to raise awareness of International Guide Dogs Day…a recognition of canines who aid visually impaired people. For obvious reasons, in-person events were not possible. So the marketing communications agency went virtual on the world’s number one platform. Keep Left found the cutest puppy in Australia to serve as an ambassador. The puppy was named Zoom and the country was introduced to Zoom, wait for it, on Zoom. In depressing times, a cute dog goes a long way. By the time the campaign ended, almost 400 media outlets covered the event and 90 million people were reached.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

839
FM- Blog Header2020 MarCom Awards Spotlight: Fahlgren Mortine

2020 MarCom Awards Spotlight: Fahlgren Mortine

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Fahlgren Mortine
Location: Columbus, OH
Title of Entry: “Virtual Trade Show”
Category: Digital Media | Web Element | 246. Other — Virtual Trade Show

Exhibiting at a trade show is expensive. Your booth, no matter how elaborate, only lasts as long as the show. But, trade shows grant access to key audiences to sell your products. Crown Equipment Corporation decided to approach the concept differently with a virtual exhibit. Crown is a worldwide manufacturer of material handling equipment, lift trucks, and technology. The company turned to Fahlgren Mortine, a national integrated communications agency, to create the experience. To introduce its products and thought leadership on a variety of material handling issues to a global audience, Crown’s exhibit presented customers with a 3D interactive experience. As it turned out, the company’s timing was perfect since the virtual trade show was being utilized before the COVID-19 pandemic.

Crown Virtual Tradeshow from Fahlgren Mortine on Vimeo.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

1805
SC- Blog Header2020 MarCom Awards Spotlight: S&C Electric Company

2020 MarCom Awards Spotlight: S&C Electric Company

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: S&C Electric Company
Location: Chicago, IL
Title of Entry: “Reliability Experience”
Category: Print Media | Advertising | 13. Trade Show Exhibit

Trade show exhibits take all forms and shapes, but most are brick-and-mortar designs or product displays. These traditional exhibits tend to limit conversations to what products do and how they operate. S&C Electric Company, a grid innovator improving power reliability and delivery worldwide, wanted to focus on why its products matter. To illustrate these concepts, which were conceptional or situational, S&C created a virtual world using Mixed Reality technology. A 20′ by 14′ LED screen, coupled with a green screen background and cameras, allowed the company to place potential customers in a variety of situations to observe how S&C products performed under extreme conditions like a hurricane or blizzard. It was a “first-person” immersive experience of standing “in the grid,” which educated customers about the importance of modernizing the power grid.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

1688