We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Mirrored Media Location: Santa Monica, CA Title of Entry: “Road to Coachella 2019” Category: 297. Video/Audio | Video/Film | Marketing Product or Service

Anyone up for a road trip? BMW is, especially if the road leads to Coachella. To promote its luxury brand automobile, BMW partnered with global superstar Khalid and invited some fans along for the ride. The cars were wrapped with artwork from Khalid’s new album “Free Spirit”. The synergy created between BMW and Khalid helped push his album to number #1 and make him the top artist on Spotify. BMW also partnered with thirty other Influencers. Media coverage for the road trip landed in dozens of publications and garnered over a billion impressions.

To watch their full submission, please click HERE, or peruse the website embedded below.

Our current competition is the 2019 MarCom Awards. The deadline is Thursday, October 17th. Enter now.