Category : AVA Awards

AVA Winner Hilton Worldwide

Winner: Hilton Worldwide
Title of Entry: Hilton Worldwide Celebrates Inaugural Global Week of Service
Client: Hilton Worldwide
Category: 107. Special Event


Many “special events” entered into the AVA’s usually involve conventions, seminars, or employee gatherings. But Hilton Worldwide wanted to create an event that would make a difference in communities across the planet. Hilton challenged employees to get involved whether in Michigan or Mumbai. The first annual Global Week of Service event furthered the company’s vision to “fill the earth with light and warmth of hospitality.” Hilton partnered with Feeding America, Global FoodBanking Network and  other non profits along with hundreds of local community organizations. In just eight days, team members at more than 600 properties completed 800 volunteer projects in 401 cities around the  world. Events ranged from rebuilding community centers to mentoring young people to restoring natural habitats. Hilton even created a website to track Team Member and property volunteer projects. Some of projects tackled were new, but others were an extension of on-going community partnerships.

 

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AVA Winner Dr. Craig Oster

Winner: Dr. Craig Oster Location: Haslett, MI Nomination Title: THE HEALERS Website: www.HealingWithDrCraig.com Category: TV Pilot Through our pro bono program we get to meet some incredibly interesting and inspirational people. One of our friends, Dr. Craig Oster, was diagnosed in 1994 with ALS, better known as Lou Gehrig’s disease. We met Dr. Craig in […]

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AVA Winner Hangar 30 Inc.

Winner: Hangar 30 Inc. Title of Entry: Wingman Project Location: Denver, CO Client: Air National Guard Safety Directorate Category: 60. Mobile App It seems about everyone has a mobile app for something these days, from the profane to the profound. Most seem to be for games and the rest informational. Apps also hold the possibility that they […]

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AVA Winner Cohn and Wolfe

Winner: Cohn and Wolfe Title of Entry: It takes a mouse to save a fish Location: New York, NY Client: Project Kaisei Category: 242. Pro Bono How can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations […]

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AVA Winner Lynn University

Winner: Lynn Univervity Title of Entry: #lynndebate Social Media Campaign Location: Boca Raton, FL Category: 3c.Social Campaign Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each […]

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AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

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AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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AVA Digital Awards Deadline A Week From Friday

Entries are flooding in for the 2013 AVA Digital Awards. And, for the past two weeks, judges have been reviewing entries on a daily basis. We will soon begin posting comments and uploading some of their favorite websites, videos and social media entries. Someone is always available during regular hours to answer your questions via […]

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