Category : AVA Awards

AVA Winner Cohn and Wolfe

Winner: Cohn and Wolfe
Title of Entry: It takes a mouse to save a fish
Location: New York, NY
Client: Project Kaisei
Category: 242. Pro Bono

cohnwolfelogoHow can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations and communications agency to alert the world to an aquatic disaster.  In the northern Pacific Ocean there is a floating garbage patch twice the size of Texas called the Plastic Vortex.  Every year, 60 billion tons of  plastic is created of which only 5% is recycled.  The plastic tossed onto beaches or into rivers is swept into the Pacific and currents carry it to the Plastic Vortex.

Cohn and Wolfe challenged its employees to help.  500 of them in 18 offices around the world volunteered for this outsized task.  A campaign was created centering around a goldfish named Kai. The facebook based, 24/7 eco-reality show centered on whether Kai would be taken from his clean environment and placed in a plastic-polluted tank.  Not only did the campaign raise awareness of the growing problem, it opened collaboration and communication among the Cohn and Wolfe workers.

The staff sent emails and traditional press releases to global leaders, media, friends, families, and other contacts.  The facebook site received visitors from 83 countries with over 140,000 views.  The 500 tweets reached 4.7 million followers.  The campaign was covered on-line and off-line by major media publications.  Even Hollywood celebs sent shout-outs to Kai via twitter.  Money raised was sent to the non-profit group Project Kaisei.  One Cohn and Wolfe executive said, “This is a great way to show how we live our brand and to showcase our creative and digital market leadership.” It’s also a great way to save a goldfish and an ocean.

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AVA Winner Lynn University

Winner: Lynn Univervity Title of Entry: #lynndebate Social Media Campaign Location: Boca Raton, FL Category: 3c.Social Campaign Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each […]

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AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

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AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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AVA Digital Awards Deadline A Week From Friday

Entries are flooding in for the 2013 AVA Digital Awards. And, for the past two weeks, judges have been reviewing entries on a daily basis. We will soon begin posting comments and uploading some of their favorite websites, videos and social media entries. Someone is always available during regular hours to answer your questions via […]

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AVA Awards gets a face lift!

The 2013 AVA Digital Awards competition is set to open this Thursday, November 1st! We are pleased to introduce some new and exciting branding, new categories, as well as a new website and online entry / registration system. The creative convergence of digital arts, technology and information is changing the way we market, communicate and socially […]

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