Category : AVA Awards

AVA Winner INK

Winner: INK
Title of Entry: Golden Spoon site
Location: Irvine, CA
Client: Golden Spoon
Category: 21. Business to Consumer
ink logoA website is a business’s digital calling card and a place where information resides.  If the design is flat or the layout cumbersome, it can drive visitors away instead of drawing them in.  Many businesses, hospitals, and goverment agencies load down their website with so much information and so many tabs navigating your way through the maze becomes a chore in itself.  INK advertising of Irvine, California has created a website for a client that is lean, clean, and inviting.  Gold Spoon produces frozen yogurt.  If their website is any indication, the yogurt must be delicious.

 

golden spoon

 

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AVA Winner Hilton Worldwide

Winner: Hilton Worldwide Title of Entry: Hilton Worldwide Celebrates Inaugural Global Week of Service Client: Hilton Worldwide Category: 107. Special Event Many “special events” entered into the AVA’s usually involve conventions, seminars, or employee gatherings. But Hilton Worldwide wanted to create an event that would make a difference in communities across the planet. Hilton challenged employees to get […]

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AVA Winner Dr. Craig Oster

Winner: Dr. Craig Oster Location: Haslett, MI Nomination Title: THE HEALERS Website: www.HealingWithDrCraig.com Category: TV Pilot Through our pro bono program we get to meet some incredibly interesting and inspirational people. One of our friends, Dr. Craig Oster, was diagnosed in 1994 with ALS, better known as Lou Gehrig’s disease. We met Dr. Craig in […]

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AVA Winner Hangar 30 Inc.

Winner: Hangar 30 Inc. Title of Entry: Wingman Project Location: Denver, CO Client: Air National Guard Safety Directorate Category: 60. Mobile App It seems about everyone has a mobile app for something these days, from the profane to the profound. Most seem to be for games and the rest informational. Apps also hold the possibility that they […]

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AVA Winner Cohn and Wolfe

Winner: Cohn and Wolfe Title of Entry: It takes a mouse to save a fish Location: New York, NY Client: Project Kaisei Category: 242. Pro Bono How can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations […]

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AVA Winner Lynn University

Winner: Lynn Univervity Title of Entry: #lynndebate Social Media Campaign Location: Boca Raton, FL Category: 3c.Social Campaign Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each […]

2016

AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

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AVA Winner: M2Film

Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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AVA Winner: West Virginia University

Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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