While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Clear Channel Outdoor
Title of Entry: “United4th”
Location: New York, New York
Category: 222. PSA
Who thought billboards could look so beautiful? Clear Channel is a media conglomerate known for many things, one of them being outdoor advertising. You’ve seen the Clear Channel name driving to and from work or across country flashing ads for everything from movies to perfume.
To celebrate the 4th of July, the company used its billboards in a unique way…placing the national anthem on the signage in bits and pieces. Clear Channel created a PSA to commemorate the 4th, promoting itself while saluting the country. The result is a rendition of the “Star Spangled Banner” like you have never seen.