Category : AVA Awards

AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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AVA Digital Awards Deadline A Week From Friday

Entries are flooding in for the 2013 AVA Digital Awards. And, for the past two weeks, judges have been reviewing entries on a daily basis. We will soon begin posting comments and uploading some of their favorite websites, videos and social media entries. Someone is always available during regular hours to answer your questions via […]

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AVA Awards gets a face lift!

The 2013 AVA Digital Awards competition is set to open this Thursday, November 1st! We are pleased to introduce some new and exciting branding, new categories, as well as a new website and online entry / registration system. The creative convergence of digital arts, technology and information is changing the way we market, communicate and socially […]

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AVA logo graphicAVA Awards Reinvented

AVA Awards Reinvented

Since 1994, AMCP has sponsored video competitions to recognize outstanding work in the video production field.  In our early days, most of the entries were submitted on VHS tape… some were on Beta, BetaSP or 3/4 in. tape. Most of the entries were 30-second commercials, 30-minute documentaries, 15-minute company overviews or hour-long training sessions. Projects […]

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New website for AVA Awards!

The all-new AVA Awards wesbite is up and running! The AVA Awards honors excellence in the latest digital media evolution, including videos, social media, websites, and more. Click here to learn more about how you can distinguish yourself or your company as an award winning marketer.  

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