|Company: Jennifer Connelly Public Relations
Title: “A Day in the Life”
Location: New York
Category: 6. Making A Difference
Jennifer Connelly Interactive Productions, the production company of Jennifer Connelly Public Relations, created a pro bono video that takes viewers inside the lives of four families impacted by the work of Easter Seals New York, a nonprofit that ensures all people with disabilities or special needs and their families have equal opportunities to live, learn, work and play in their communities. JCIP used a documentary approach in the video to empower participants to share their stories using their voices.
Easter Seals has used the film in fundraising efforts to illustrate the depth of the organization’s impact on those they serve. “A Day in the Life” was also the centerpiece for the Easter Seals New York 2013 Annual Gala.
Since 2005, JCPR CEO Jennifer Connelly has donated PR services to Easter Seals and is a longstanding member of the Board of Directors. In 2013, JCPR received Easter Seals’ Corporate Leadership Award.
“From top down, Jennifer Connelly Public Relations has not only been a financial contributor, but throughout the company, employees of JCPR has been fundraising and volunteering to support our mission,” said Hayrim Byun, Easter Seals New York & Coastal Fairfield County’s vice president of development. “Jenn Connelly leads by example, serving on the board for Easter Seals New York and also provides support and care wherever she can, and Easter Seals New York is incredibly grateful.”