Author : AMCP

volume PR header2017 MarCom Awards Spotlight: Volume Public Relations

2017 MarCom Awards Spotlight: Volume Public Relations

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: Volume Public Relations
Location: Greenwood Village, CO
Title of Entry: “Cerveza Imperial: Can This Beer Save the Planet?”
Category: 172c. Strategic Communications – Media Relations/Publicity – Publicity Campaign

How do you promote a sustainable product in a sustainability-rich environment? Volume Public Relations was faced with this challenge when Cerveza Imperial approached the agency to develop a campaign to build brand awareness in Colorado.

Volume Public Relations and Cerveza Imperial chose to leverage the fact that Imperial is the only “water positive” beer in the world, meaning the product has a nonexistent water footprint. The agency faced the challenge of differentiating Imperial from the numerous craft breweries in Colorado, and spotlighting Imperial’s sustainability in an already eco-conscious environment.

The agency coordinated a campaign utilizing event planning, social media and traditional media to communicate with consumers on multiple platforms. Volume Public Relations and Cerveza Imperial worked with a Colorado-based nonprofit, enrolled in local beer festivals, invested in water-conservation initiatives and sponsored a fundraiser to project Imperial’s message.

The campaign spanned six months and successfully generated more than 250 online press releases, 30 broadcast segments, four unique print articles and increased sales by 20 percent. Thanks to Volume Public Relations’ award-winning campaign, Cerveza Imperial differentiated their brand in a congested market.

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2017 MarCom Awards Spotlight: Morgan Stanley

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Morgan Stanley Location: New York, NY Title of Entry: “Capital Creates Change Virtual Reality” Category: 257. Digital […]

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trevelino keller header2017 MarCom Awards Spotlight: Trevelino/Keller

2017 MarCom Awards Spotlight: Trevelino/Keller

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Trevelino/Keller Location: Atlanta, Georgia Title of Entry: “Flatbread Photography” Category: 124. Print Media – Print Creativity – […]

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adHOME creative header2017 MarCom Awards Spotlight: adHOME Creative

2017 MarCom Awards Spotlight: adHOME Creative

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: adHOME Creative Location: London, ON Title of Entry: “CO Safety – The Silent Killer” Category: 181. Digital […]

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driscolls header2017 MarCom Awards Spotlight: Driscoll’s

2017 MarCom Awards Spotlight: Driscoll’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Driscoll’s Location: Watsonville, CA Title of Entry: “#BerryTogether 3D Picnic” Category: 152c. Strategic Communications – Marketing/Promotion Campaign […]

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ABC header2017 MarCom Awards Spotlight: Aloysius Butler & Clark

2017 MarCom Awards Spotlight: Aloysius Butler & Clark

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization:  Aloysius Butler & Clark Location: Wilmington, DE Title of Entry: “Click It or Ticket Delaware” Category: […]

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inferno header2017 MarCom Awards Spotlight: inferno

2017 MarCom Awards Spotlight: inferno

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: inferno Location: Memphis, TN Title of Entry: “inferno spring break campaign” Category: 152c. Strategic Communications – Marketing/Promotion […]

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partners and napier header2017 MarCom Awards Spotlight: Partners + Napier

2017 MarCom Awards Spotlight: Partners + Napier

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Partners + Napier Location: Rochester, NY Title of Entry: “Tom Gore Vineyard’s Farmer’s Almanac” Category: 93. Print […]

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M2Film logo2017 MarCom Awards Spotlight: M2Film

2017 MarCom Awards Spotlight: M2Film

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: M2Film Location: Aarhus, Denmark Title of Entry: “Heart of Trade” Category: 321c. Other – Corporate Video Campaign M2Film and […]

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AHA header2017 MarCom Awards Spotlight: AHA

2017 MarCom Awards Spotlight: AHA

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: AHA Location: Vancouver, WA Title of Entry: “Praxis 2016” Category: 58. Print Media – Publications – Other – […]

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