Did you know that the average person sees up to 10,000 ads every single day? To ensure its content gets the attention it deserves, distillery makes it personal using its own video personalisation engine voundry. Using consensual customer data, such as age, gender, or purchase habits, voundry can render hundreds of thousands of videos and GIFs in minutes to engage customers with messages that resonate with them on an individual level. One powerful example of what can be achieved with voundry is distillery’s most recent campaign for WaterAid, the NGO making clean water more readily available worldwide for drinking and other essential needs. Every year, WaterAid launches a challenge that asks Australians to “raise a glass to the one drink the world can’t live without”, aiming to raise funds for every one in nine people worldwide who do not have access to it. To help the NGO spread this important message, distillery turned a global water shortage crisis into a relatable issue: using voundry, distillery repurposed WaterAid’s existing video assets into 2,000 unique videos tailored to resonate with each individual recipient, addressing them by name, appealing to their specific reasons for joining the challenge, and reminding them of the need for donations. The personalised videos sent by email achieved the highest open and click-through rates of any others sent by WaterAid, making it the NGO’s most successful campaign yet and helping to raise funds for 785 million people in need.
Organization: Town of Orangeville Location: Orangeville, ON Title of Entry: “Open Orangeville — COVID-19 Recovery Plan” Category: Digital Marketing | Marketing, Digital | 7c. COVID-19 Digital Response ($175) When the Covid pandemic hit last spring, countries scrambled to create an action plan to slow, if not stop, the spread. Part of the burden was thrust upon local governments […]
Organization: Onion TV Location: Brisbane, AU Title of Entry: “Nudgee By Plane” Category: Web-Based Production | Creativity (Web Video) | 122.Special Effects/Animation In these days of Covid, companies, government agencies, and schools are relying more on video, animation, and virtual reality to communicate. Nudgee College in Brisbane, Australia, recognized the challenge early and created a visual […]
We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Case Paper Location: Harrison, NY Title of Entry: “Case Paper 75th Anniversary Record Box Set” Category: Print Media | Marketing/Promotion/Materials | 84. Promotional Item Case Paper’s 75th Anniversary Record Box was created to celebrate their 75-year history by telling the […]
We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Keep Left Location: South Melbourne, Australia Title of Entry: “Guide Dogs Australia Puppy Zoom ” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event ($175) In a crowded news world, in the time of Covid, how do you capture […]
We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Fahlgren Mortine Location: Columbus, OH Title of Entry: “Virtual Trade Show” Category: Digital Media | Web Element | 246. Other — Virtual Trade Show Exhibiting at a trade show is expensive. Your booth, no matter how elaborate, only lasts […]