Author : AMCP

akbati mall header2018 Hermes Creative Awards Spotlight: Akbatı Shopping Mall

2018 Hermes Creative Awards Spotlight: Akbatı Shopping Mall

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards Organization: Akbatı Shopping Mall
Location: Istanbul, Turkey
Title of Entry: “We Are Parents We Go Hand-in-Hand with Our Child”
Category: 72c. Public Relations/Communications – Strategic Programs – Corporate Social Responsibility Program

Turkish malls are more than facilities housing retailers, they are institutions that are part of the community’s fabric through social responsibility programs.  Akbatı Shopping Mall, a 2.5-million-square-foot shopping center located in Istanbul, recently started their own CSR program that established the shopping center as a reliable resource for young parents.

Turkey’s population is one of the youngest in the world (the average age is 29) and is home to many young mothers. As part of an effort to build a relationship with young parents, Akbatı Mall created a campaign centering around key parenting questions. The campaign utilized social media, print media, billboards, and a Mother’s Day event to provide parenting insights and resources from child development experts.

The mall’s campaign was an overwhelming success, reaching more than 180,000 mothers and garnering 52,000 followers by the end of the campaign. The campaign wasn’t only a statistical success, but also successfully asserted Akbatı Shopping Mall as not only a retail center but a community staple.

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q plus design header2018 Hermes Creative Awards Spotlight: Q-PLUS DESIGN PTE LTD

2018 Hermes Creative Awards Spotlight: Q-PLUS DESIGN PTE LTD

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Q-PLUS DESIGN PTE LTD Location: Singapore Title of Entry: “CHANGI AIRPORT GROUP” Category: 11. Print Media – Publications – Annual Report Annual reports take many different forms, both digital and print. The most common challenge for building annual reports is […]

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washington college header2018 Hermes Creative Awards Spotlight: Washington College

2018 Hermes Creative Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Washington College Location: Chestertown, MD Title of Entry: “Washington College Cobranded Content Buzzfeed Campaign” Category: 132c. Electronic Media / Social Media / Interactive – Social Media – Content Campaign (Multiple Platforms)   Choosing the best platform to reach […]

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helium creative header2018 Hermes Creative Awards Spotlight: Helium Creative

2018 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “Design Matters 2017″ Category: 18. Print Media – Publications – Magazine EDSA is an international landscape and urban design firm that blends people and space to create a living […]

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AEG header2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

2018 Hermes Creative Awards Spotlight: AEG Worldwide – Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: AEG Worldwide – Creative Location: Los Angeles, CA Title of Entry: “AEG Women’s Empowerment Video” Category: 173. Electronic Media/Social Media/Interactive Media – Video – Public Relations In honor of Women’s History Month, we’re thrilled to feature AEG Communications’ excellent Women Empowerment […]

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TCC header2018 Hermes Creative Awards Spotlight: Tarrant County College

2018 Hermes Creative Awards Spotlight: Tarrant County College

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Tarrant County College Location: Fort Worth, TX Title of Entry: “Everyday Heroes Video” Category: 158c. Electronic Media/Social Media/Interactive Media – Video – Educational Higher education’s value is often measured through job security, increased income and the prestige of certain careers. […]

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jetlinx aviation header2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

2018 Hermes Creative Awards Spotlight: Jet Linx Aviation

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Jet Linx Aviation Location: Omaha, NE Title of Entry: “Elevated Lifestyle Annual Guide” Category: 14. Print Media – Publications – Brochure Ever thinking of getting away and going in style?  Jex Linx Aviation has you covered. Jex Linx […]

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bucuresti mall header2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

2018 Hermes Creative Awards Spotlight: Bucuresti Mall Development Management

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Bucuresti Mall Devleopment Management Location: Bucharest, Romania Title of Entry: “Commerical Center Christmas Decoration” Category: 194c. New Category — Other — Decorations Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke […]

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rabcup header2018 Hermes Creative Awards Spotlight: RabCup

2018 Hermes Creative Awards Spotlight: RabCup

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: RabCup Location: Houston, Texas Title of Entry: “Weiss Energy Hall – Energy City” Category: 200c. New Category – Other — Project Mapping Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s […]

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georgia power header2018 Hermes Creative Awards Spotlight: Georgia Power

2018 Hermes Creative Awards Spotlight: Georgia Power

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Georgia Power Location: Atlanta, GA Title of Entry: “Georgia Experience Center” Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience One of the most valuable skills a marketing or communication professional can have in today’s market is […]

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