Today marks the opening of the 2013 Hermes Creative Awards competition. The deadline is March 15th! Don’t delay, enter today!
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Results for Hermes Competition released Today
Today is the day we release results in the Hermes Creative Awards competition. Winners will be posted at 5 p.m. CDT. All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]
Hermes Creative Awards: Hilton Worldwide
Winner: Hilton Worldwide Location: McLean, VA Client: Hilton Hotels & Resorts Title: Lobby Design by Hilton Category: 45. Publication Overall Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that […]
Hermes Submission
Winner: The Chapter Media Client: GE Title: Capture the Wind Category: 162. Television Spot How do you visualize something you can’t see? The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind. Using breathtaking cinema photography and imagery, the commercial turns a message into a movie. […]
Hermes Creative Awards: Dutch Monaco
Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website. Through incredible animations, Dutch Monaco transports players to the ends of the earth. Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]
Hermes Creative Awards: Aetrex Worldwide
Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog. Aetrex Worldwide dropped the kid and the mutt but still managed to […]
Hermes Submission
Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign
With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention. When’s the last time anyone went to a public library, especially a child? The Columbus Metropolitan Library faced a daunting task–get people reading again. The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”. The CMS reached out to the community using social and traditional media. Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants. Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’. Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page
Hermes Submission
Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.
Hermes Submission
Winner: The Axis Agency Location: Los Angeles, CA Client: Degree Men Title: Unión-Garra-Pasión Category: Video for the Web This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when […]
Hermes Submission
Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort. Black Duck Software has crafted a blog that is informative, concisely written, and well designed. The graphics […]
