Category : Hermes Awards

Winner: Samsung Telecommunications America
Creative: 72andSunny
Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged
Category: 9c. Ad Campaign

72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever series of commercials poking fun at the competition and their disciples.  The ads are fun as well as insightful and perhaps a little too close for comfort for some.

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Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis.  The client, BainUltra, sells therapeutic baths and ‘care units’.  From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]

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Winner: Coyne Public Relations
Designer: Mark Garcia
Client: Coyne Public Relations
Title: Real. Creative.
Category:9c. Ad Campaign

This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients.  This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.

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Winner: Hinge
Client: Saint Germain Catering
Title: Saint Germain Catering Menu
Category: 50. Menu

 Often a menu is nothing more than the price and description of a dish; perhaps some calligraphy is thrown in along with a picture or two. Hinge Marketing of Reston, Virginia has designed a menu that gives you hunger pains.  The firm captures the food in tantalizing detail with eye-popping graphic garnishes.  If it were possible to gain weight by reading, this is the menu to do it.

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Winner: WMUL-FM Title: Vinny Curry and the Art of Playing with a Heavy Heart Category: 170. Podcast Radio is alive and well in West Virginia–specifically at Marshall University in Huntington.  WMUL-FM 88.1 is a throwback to a broadcast era where radio stations served a public good.  The student-run WMUL turned 50 last year and is West Virginia’s oldest […]

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Winner: energi PR Client: Astellas Pharma Canada, Inc. Title: http://www.inthelockerroom.ca/ Category: 98. Informational Dispersing information can be a cumbersome process for those creating content and often for the audience trying decipher it. Energi PR out of Toronto Canada didn’t get bogged down in facts when it created an informational website on Overactive Bladder Syndrome. The […]

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Winner: ESPN Client: Lucasfilm & 20th Century Fox Title: Star Wars ESPN Fantasy Draft Spots Category: Television Spot This ESPN spot is a great example of a co-branded, cross promotion. Lucasfilm & 20th Century Fox wanted to promote the release of the complete Star Wars saga on Blu-Ray. ESPN wanted to promote its Fantasy Football […]

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Producing a “White Paper” can be a monumental task. Unfortunately, it also can be a monumental task reading the report. The PR firm of Porter Novelli are communications specialists who know how to gather intense data and transform the facts and numbers into a compelling paper. Recently the American College of Rheumatology hired the firm […]

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