Category : Hermes Awards

Winner: OneVoice
Location: New York, NY
Client: Norelco
Title: Norelco Beard Wars
Category: #78c

Norelco, longtime leader in electric shavers, turned to OneVoice to create a PR campaign to pump up its products with the younger demographic. OneVoice combined the NHL playoffs, two hockey greats, and the Funny or Die website. The humorous campaign centered around the ritual of hockey  beards. Leveraging hockey teams, social media, and traditional media, OneVoice garnered 100 media placements and more than 550 million impressions in key men’s and sports outlets. Funny or die generated more than 180,000 views. See video, here.

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Winner: M Silver Associates Location: New York, NY Client: Greater Fort Lauderdale Convention and Visitors Bureau Title: Defrost Your Swimsuit Category: #81c Special Event   When it’s cold outside and you live the northern confines of the world sunshine and beaches beckon.  Ft. Lauderdale is one of the top warm weather getaway spots in America […]

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Winner: Cornerstone Location: New York, NY Client: Pepsi Title: Pepsi NFL Anthems Category: #34c Integrated Marketing Campaign Pepsi wanted to connect music to professional football while increasing its presence inside and outside the game.  The cola company turned to Cornerstone.  Based in New York with offices around the country, Cornerstone is a full service marketing […]

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Winner: Palladian Partners, Inc. Location: Silver Spring, MD Title: Cut the Sodium but Keep the Flavor Client: Centers for Disease Control and Prevention and Healthy Shasta Category: 17  Handbook Centers for Disease Control and Prevention is concerned about high blood pressure in America, where one out of three adults have a problem.  Diet plays a […]

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Winner: Behavior Design Location: NY, NY Title: 2010 Annual Report Client: Thomson Reuters Category: E-Annual Report Behavior Design agency in New York prides itself on interactive storytelling viewing user experience as a narrative journey.  One of Behavior Design’s e-annual report clients is Thomson Reuters.  The international media and information firm has offices in over 100 […]

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Winner: I Imagine Studio Location: Evanston, IL Title:  Pearlescence Website Client: Lamin-Art Category: 132. Website Design I Imagine Studio is an integrated advertising and branding agency that services a wide variety of clients from its offices in the Chicago and Los Angeles areas.  The agency recently was tasked with designing a website for a decorative […]

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Winner: Triangle Transit Location: Durham, North Carolina Title: #flipfortransit Category: 161. Government Riding a bus has never been so exciting, or so it would seem in Durham, North Carolina.  The city  wanted to promote it’s mass transportation services to a younger demographic.  Triangle Transit services a high tech and university corridor including Durham, Wake Forest, and Chapel Hill. […]

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