Author : AMCP

pepsico header2017 MarCom Awards Spotlight: PepsiCo Design & Innovation

2017 MarCom Awards Spotlight: PepsiCo Design & Innovation

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>>

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York, NY
Title of Entry: “Pepsi x Shanghai Fashion Week A/W 2017,” “Pepsi x Shanghai Fashion Week S/S 2017″
Category: 112. Print Media – Print Creativity – Packaging

PepsiCo Design & Innovation stays on top of trends to identify new opportunities for partnerships and collaborations for their portfolio of brands. One of their most recent endeavors was a collaboration with Shanghai Fashion Week to design limited edition cans for both the 2017 Spring/Summer and Autumn/Winter seasons.

Pepsi incorporated their “Live For Now” in each of the designs. For the Spring/Summer designs, Pepsi went tropical with palm and fern leave silhouettes on a light pink background. The Autumn/Winter designs featured bold, text-focused graphics with wavelengths.

Both of the designs were featured in magazine ads and billboards as well as on special-edition Pepsi cans and other merchandise. PepsiCo Design & Innovation incorporated Pepsi’s “Live For Now” message while staying on trend and in season.

FW_PR Pepsi Image 2 Pepsi Image 3 Pepsi Image 5

36

2017 MarCom Awards Spotlight: Morgan Stanley

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Morgan Stanley Location: New York, NY Title of Entry: “Capital Creates Change Virtual Reality” Category: 257. Digital […]

56
trevelino keller header2017 MarCom Awards Spotlight: Trevelino/Keller

2017 MarCom Awards Spotlight: Trevelino/Keller

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Trevelino/Keller Location: Atlanta, Georgia Title of Entry: “Flatbread Photography” Category: 124. Print Media – Print Creativity – […]

115
adHOME creative header2017 MarCom Awards Spotlight: adHOME Creative

2017 MarCom Awards Spotlight: adHOME Creative

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: adHOME Creative Location: London, ON Title of Entry: “CO Safety – The Silent Killer” Category: 181. Digital […]

23
driscolls header2017 MarCom Awards Spotlight: Driscoll’s

2017 MarCom Awards Spotlight: Driscoll’s

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Driscoll’s Location: Watsonville, CA Title of Entry: “#BerryTogether 3D Picnic” Category: 152c. Strategic Communications – Marketing/Promotion Campaign […]

142
ABC header2017 MarCom Awards Spotlight: Aloysius Butler & Clark

2017 MarCom Awards Spotlight: Aloysius Butler & Clark

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization:  Aloysius Butler & Clark Location: Wilmington, DE Title of Entry: “Click It or Ticket Delaware” Category: […]

397
inferno header2017 MarCom Awards Spotlight: inferno

2017 MarCom Awards Spotlight: inferno

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: inferno Location: Memphis, TN Title of Entry: “inferno spring break campaign” Category: 152c. Strategic Communications – Marketing/Promotion […]

193
partners and napier header2017 MarCom Awards Spotlight: Partners + Napier

2017 MarCom Awards Spotlight: Partners + Napier

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: Partners + Napier Location: Rochester, NY Title of Entry: “Tom Gore Vineyard’s Farmer’s Almanac” Category: 93. Print […]

366
M2Film logo2017 MarCom Awards Spotlight: M2Film

2017 MarCom Awards Spotlight: M2Film

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. There’s still time to enter your best marketing and communication work before the deadline. Do it now>> Organization: M2Film Location: Aarhus, Denmark Title of Entry: “Heart of Trade” Category: 321c. Other – Corporate Video Campaign M2Film and […]

215