Author : AMCP

2023 Hermes Creative Awards Spotlight: Daniel J Edelman Ltd

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Daniel J Edelman Ltd
Location: London, UK
Title of Entry: “Second Life Container”
Category: Strategic Campaigns | Public Relations/Communications | 78c. PR Campaign

Ever wonder how many golf balls are lost or discarded each year?  Daniel J Edelman Ltd, a global communications firm, estimated the number comes to approximately 1.5 billion. With the COVID-19 Pandemic hindering production across industries, Edelman decided to recover as many balls as possible and tie the effort to the DP World Tour. The European Tour was transitioning to the DP World Tour, and the event needed better exposure. DP World is a multinational logistics company based in Dubai. It was decided that the balls would be placed in a specially designed shipping container and transported to the countries hosting the tour. The company’s capabilities would be highlighted while at the same time promoting the golfing event. In a win-win situation, the advertising campaign generated hundreds-of-millions of impressions and hundreds of news articles across traditional and social media platforms. In the end, 130,000 balls were collected and eventually distributed to grassroots golf charities.
See more on project, here.
DP World
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2023 Hermes Creative Awards Spotlight: McGill Productions

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: McGill Productions Location: Lancaster, Lancashire, United Kingdom Title of Entry: “The Ritual Of The Accounts” Category: Electronic Media / Social Media / Interactive Media | Video | 166. Marketing Like America, England has its own tax due dates; one […]

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blog-post-hero2023 Hermes Creative Awards Spotlight: Inspira Marketing Group

2023 Hermes Creative Awards Spotlight: Inspira Marketing Group

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Inspira Marketing Group
Location: Norwalk, CT
Title of Entry: “Barone Fini “Flight Of Fini””
Category: Strategic Campaigns Public Relations/Communications 82c. Live or Virtual Event

What’s better than a wine-sipping hot-air balloon ride over the French countryside? A virtual wine-sipping balloon ride over the Italian countryside.  The French may have invented the custom, but the Italians are perfected it without ever leaving the ground. New York based Inspira Marketing Group created a promotional event for Barone Fini wine’s Pinot Grigio in the Italian Dolemites. It was literally a pop-up event with a inflatable backdrop of mountains and a balloon.  Attendee dawned virtual reality goggles while in a wicker-like basket for a 360 immersive experience.

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2023 Hermes Creative Awards Spotlight: Huemor

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Huemor Location: Pittsburgh, PA Title of Entry: “HITT” Category: Electronic Media / Social Media / Interactive Media | Video | 160. Event Huemor is a website agency based in Pittsburgh.  It markets itself as a firm that helps companies, big and small, […]

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2023 Hermes Creative Awards Spotlight: Emarsys

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Emarsys Location: Indianapolis, IN Title of Entry: “2022 Power to the Marketer Festival Highlight Video” Category: Electronic Media / Social Media / Interactive Media | Video | 160. Event Festivals and conventions are a staple of corporations. Inevitably, the companies […]

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2022 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “Doritos Solid Black”
Category: Print Media | Design (Print) | 112. Packaging

Pepsi owns Doritos and is responsible for designing, marketing and distributing the chips. Recently, Pepsi wanted to amplify the voices of Black innovators. Contributing $50,000 in support of their work, Pepsi tasked them to create packaging called “SOLID BLACK.” The bags of chips featured geometric designs and pops of colors anchored by a glossy black background. The design earned 400 million media impressions along with a 100% positive/neutral sentiment.

solid-black

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2022 MarCom Awards Spotlight: GP Strategies

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: GP Strategies Location: Columbia, MD Title of Entry: “The Performance Matters Podcast: What the Metaverse Means for Corporate Learning” Category: Video/Audio | Audio/Radio | 316. Podcast Episode For 50 years, GP Strategies of Columbia, Maryland, has been working […]

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2022 MarCom Awards Spotlight: Mars Petcare

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mars Petcare Location: Franklin, TN Title of Entry: “How a Mars Petcare Event Helped 285 Pets Find Homes and Sparked National Dialogue about Pet Adoption” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event Every year, an […]

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2022 MarCom Awards Spotlight: Web3 Pro™ Inc

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Web3 Pro™ Inc Location: Palo Alto, CA Title of Entry: “Lamborghini Space Time Memory” Category: Write Your Own Category | 325c. Other — NFT Lamborghini is a world class automobile company that strives to say relevant in any […]

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2022 MarCom Awards Spotlight: Bumbuku Creatives

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Bumbuku Creatives Location: Amsterdam, NL Title of Entry: “Indigenous Women and Climate Change” Category: Video/Audio | Video/Film | 301. Nonprofit The world climate is rapidly changing providing hardships for hundreds-of-millions of people. Some of those hit hardest are […]

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