Author : AMCP

2022 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “Doritos Solid Black”
Category: Print Media | Design (Print) | 112. Packaging

Pepsi owns Doritos and is responsible for designing, marketing and distributing the chips. Recently, Pepsi wanted to amplify the voices of Black innovators. Contributing $50,000 in support of their work, Pepsi tasked them to create packaging called “SOLID BLACK.” The bags of chips featured geometric designs and pops of colors anchored by a glossy black background. The design earned 400 million media impressions along with a 100% positive/neutral sentiment.

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2022 MarCom Awards Spotlight: GP Strategies

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: GP Strategies Location: Columbia, MD Title of Entry: “The Performance Matters Podcast: What the Metaverse Means for Corporate Learning” Category: Video/Audio | Audio/Radio | 316. Podcast Episode For 50 years, GP Strategies of Columbia, Maryland, has been working […]

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2022 MarCom Awards Spotlight: Mars Petcare

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mars Petcare Location: Franklin, TN Title of Entry: “How a Mars Petcare Event Helped 285 Pets Find Homes and Sparked National Dialogue about Pet Adoption” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event Every year, an […]

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2022 MarCom Awards Spotlight: Web3 Pro™ Inc

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Web3 Pro™ Inc Location: Palo Alto, CA Title of Entry: “Lamborghini Space Time Memory” Category: Write Your Own Category | 325c. Other — NFT Lamborghini is a world class automobile company that strives to say relevant in any […]

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2022 MarCom Awards Spotlight: Bumbuku Creatives

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Bumbuku Creatives Location: Amsterdam, NL Title of Entry: “Indigenous Women and Climate Change” Category: Video/Audio | Video/Film | 301. Nonprofit The world climate is rapidly changing providing hardships for hundreds-of-millions of people. Some of those hit hardest are […]

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2022 MarCom Awards Spotlight: Thomson Reuters – FindLaw

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Thomson Reuters – FindLaw
Location: Eagan, MN
Title of Entry:The Law Office of Andrew M. Doktofsky, P.C
Category: Digital Media | Website | 187. Legal
If you ever needed an attorney, you may have browsed the law firms’ websites. Usually, there are images of courts or other institutional looking buildings with the ubiquitous picture of the firm’s lawyers looking grim with their arms crossed. Thomas Reuters is a multi-national corporation providing services like risk management, tax and legal consultation, and multi-media to high-end clients. The company also creates extraordinary websites. Thomas Reuters designed a site for Andrew Doktofsky that creates a film-noir atmosphere that tells the story of Mr. Doktofsky. It’s an imaginative website that makes “bankruptcy”, “debts and judgments”, and “credit reporting” look interesting. Go to website, here.
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2022 MarCom Awards Spotlight: AKASA

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: AKASA
Location: San Francisco, CA
Title of Entry:Solving Today’s Greatest Staffing Challenges in the Healthcare Revenue Cycle
Category: Strategic Communications | Communications/Public Relations | 160c. Research/Study

In order for hospitals to provide quality healthcare, hospitals needs to operate efficiently: staff has to be recruited, trained, and retained; the workflow needs to run smoothly; healthcare costs reduced. This is where AKASA comes in. As the leading developer of AI for healthcare operations, their advanced solutions provide the helping hand needed to avoid administrative pain-points. One of the recent challenges in healthcare is filling vital positions that were drained by the Covid Pandemic. To address the problem, Akasa produced a White Paper analyzing the problems and offering solutions. View White Paper, here.

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2022 MarCom Spotlight: Red Cactus Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Red Cactus Marketing Location: Tucson, AZ Title of Entry: “Make Tomorrow Yours” Category: Print Media | Brochure | 49. Viewbook With websites and social media print media is waning. However, print can still be a valuable promotional marketing […]

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2022 MarCom Awards Spotlight: Deem

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Deem Location: Oakland, CA Title of Entry: “Etta Business Travel Booking App, Powered by Deem” Category: Digital Media | Mobile App/Web | 197c. App for Business Want to get away?  Want to get away without the usual travel […]

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2022 Hermes Creative Awards Spotlight: Rifelion Media, LLC

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Rifelion Media, LLC Location: Portland, OR Title of Entry: “King of The World: An American Muslim Story” Category: 192c. Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series   To view their full submission, Click Here. What […]

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