Author : AMCP

Blog Headers (1)2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

2020 AVA Digital Awards Spotlight: e.l.f. Cosmetics

AVA Digital Awards Organization: e.l.f. Beauty
Location: Oakland, CA
Title of Entry: “e.l.f. Cosmetics #eyeslipsface TikTok Challenge”
Category: Digital Marketing | Marketing, Digital | 7c. Viral Marketing ($175)

Wow! Sometimes there are campaigns that deserve our highest praise and truly leave us speechless. We’re honored to say, e.l.f. Cosmetics is one of them. If you haven’t heard, TikTok is a new digital media platform that is exponentially growing in popularity and we’re convinced will one day take over the world. e.l.f. Cosmetics and its agency Movers+Shakers jumped on this trend and created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos.

So what did they do to become such a sensation? They created the #eyeslipsface challenge to activate a key brand pillar: “e.l.f. is for every eye, lip and face.” They hand-crafted a music track based on recent hit songs, that perfectly teed up the hashtag challenge. The challenge was an instant success, becoming the fastest-growing TikTok campaign of all time. TikTokers contributed over 3 million videos, passing over 4 billion views. They carefully stoked virality outside of TikTok. Celebrities joined organically, and they made the music available to DJs around the world. Not only that, but the song ranked on Spotify’s viral charts, from Australia to the Netherlands, and was picked up by Republic Records (home to Taylor Swift, Drake, and Ariana Grande). Together, they created & released a music video on Vevo and YouTube!

And if that wasn’t impressive enough, they got a ton of unsolicited celebrity videos, including Lizzo, Ellen, Reese Witherspoon, Howie Mandel, Kevin Hart, Terry Crews, Patrick Starr, Jessica Alba, James Charles, the Pussycat Dolls, Annie Leblanc, and the Chicago Bulls mascot. To check out their full write-up and campaign submission, please click here or scroll through the embed below:

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BluBluStudiosLogo2020 AVA Digital Awards Spotlight: BluBlu Studios

2020 AVA Digital Awards Spotlight: BluBlu Studios

Organization: BluBlu Studios Location: PL – Warszawa Title of Entry: “Sensei” Category: 207. Video Production | Creativity (Video Production) | Graphics/Design Checking out at a store can be a time consuming and sometimes painful experience. There is usually a rush of people around each checkout lane. Some stores have erected self-service kiosks to relieve the traffic jam, […]

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LAMTA Logo2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

2020 AVA Digital Awards Spotlight: Los Angeles County Metropolitan Transportation Authority

Organization: Los Angeles County Metropolitan Transportation Authority Location: Los Angeles, CA Title of Entry: “Metro Art Digital Portrait Series: More People Than You Know” Category: 8c. Parent Category | Marketing, Digital | Other — Customer Information Panels   Enticing people to use the Metro system in car-crazy California can be described as difficult at best. The Los […]

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AcordaLogo2020 AVA Digital Awards Spotlight: Acorda Therapeutics

2020 AVA Digital Awards Spotlight: Acorda Therapeutics

Organization: Acorda Therapeutics Location: Ardsley, NY Title of Entry: “INBRIJA Demo Video” Category: 127. Digital Video Creation | Digital Video Creation | Animation   Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and […]

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PBA Logo2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

2020 AVA Digital Awards Spotlight: Palm Beach Atlantic University

Organization: Palm Beach Atlantic University Location: West Palm Beach, FL Title of Entry: “Four Families in Marfraq” Category: 193. Video Production | Long Form Video | Student Production Palm Beach Atlantic University in Florida has one of the best documentary schools in the country. Recently, student producers ventured to Syria to tell the story of the civil […]

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HERO-6The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are now open!

The 2020 AVA Digital Awards are open and accepting entries! Yep, 2020 is right even though we’re still in 2019. Enter your best digital projects by December 12 and you’ll receive your results by mid-January. To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. […]

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Blog Headers (5)2019 MarCom Awards Spotlight: Outside the Frame

2019 MarCom Awards Spotlight: Outside the Frame

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Outside the Frame Location: New York City, NY Title of Entry: “Perkins Eastman Providence College Ruane Friar Development Center” Category: 291. Video/Audio | Video/Film | Corporate Image What makes a great video? Storytelling is essential. There needs to be a beginning, middle, […]

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Blog Headers (7)2019 MarCom Awards Spotlight: Mirrored Media

2019 MarCom Awards Spotlight: Mirrored Media

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mirrored Media Location: Santa Monica, CA Title of Entry: “Road to Coachella 2019” Category: 297. Video/Audio | Video/Film | Marketing Product or Service Anyone up for a road trip? BMW is, especially if the road leads to Coachella. To promote its […]

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Blog Headers (5)2019 MarCom Awards Spotlight: Infinity Marketing

2019 MarCom Awards Spotlight: Infinity Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Infinity Marketing Location: Greenville, SC Title of Entry: “Blackbeard Branding Blog” Category: 227. Digital Media | Web Element | Blog Single Post What does piracy have to do with branding? More than you think. The author, Curt Westlake, is Creative Director […]

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