Author : AMCP

stash header2019 AVA Digital Awards Spotlight: Stash

2019 AVA Digital Awards Spotlight: Stash

AVA Digital Awards Organization: Stash
Location: New York, NY
Title of Entry: “Stash – Retire Like A Baddie”
Category: 5c. Digital Marketing | Marketing, Digital | Integrated Marketing

What’s the best way to reach millennials?  Through their favorite influencer, of course.

Market research shows that 60 percent of millennials have no savings. Stash, a financial services platform, recognized millennials aren’t considering their financial futures and set out to spread the message that saving for retirement isn’t boring.

So, Stash featured Baddie Winkle, the Internet’s coolest grandma, in a series about living your best life in retirement. With 3.8 million Instagram followers and her signature larger-than-life style, she was the perfect person to amplify the message of a long life is a fun life when you prepare for retirement.

Stash and Baddie’s collaboration made a major splash, generating 7.3 million impressions, 2.2 million engagements and 23,000 new Stash accounts. The campaign’s overwhelming success shows the importance of who delivers a message to an audience.

The 2019 AVA Digital Awards deadline is December 13. Enter ASAP.

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brand expression header2019 AVA Digital Awards Spotlight: Chambers

2019 AVA Digital Awards Spotlight: Chambers

Organization: Chambers Location: Clareville, Australia Title of Entry: “Star of Hope” Category: 211. Video Production | Creativity (Video Production) | Videography If you live in the middle of the Australian Outback, what the options for your children’s education? If they go away to school, how do you keep in touch? A broadband service has just the answer. […]

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HERO-6The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are now open!

The 2019 AVA Digital Awards are open and accepting entries! Yep, 2019 is right even though we’re still in 2018. Enter your best digital projects by December 13 and you’ll receive your results by mid-January. To enter, go to the AVA Awards site and log into your existing AVA account or register a new account. […]

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blog header2018 MarCom Winners Announced

2018 MarCom Winners Announced

That’s a wrap! All 2018 MarCom Awards entry results have been finalized and posted to entrant accounts. To see your entries results, visit your MarCom Awards My Account page. Each entry will be listed as a Platinum, Gold, Honorable Mention or non-winning entry. All Platinum and Gold winning entries are listed on the MarCom Awards […]

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saatchi saatchi header2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Saatchi & Saatchi Wellness Location: New York, NY Title of Entry: “It’s Shocking” Category: 114. Print Media Creativity | Poster What did you have for dinner? What are other, less fortunate, people eating? Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages […]

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red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Red Hat Location: Raleigh, NC Title of Entry: “Command Line Heroes, Season 1” Category: 314. Video/Audio | Audio/Radio | Podcast Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat. Red Hat is an innovate IT company that provides […]

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Clarity PR Location: New York, NY Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)” Category: 280. Digital Media | Writing (Web) | Blog All organizations make mistakes, but most of these missteps […]

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Savannah/Hilton Head International Airport Location: Savannah, GA Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign” Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to […]

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second story header2018 MarCom Awards Spotlight: Second Story

2018 MarCom Awards Spotlight: Second Story

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Second Story Location: Manchester, MO Title of Entry: “Vegas One Realty” Category: 281. Digital Media | Writing (Web) | Web Content Vegas One Realty caters to families buying into a market that traditionally serviced gamblers and fun seekers. VOR approached Second Story, a digital agency, to brainstorm […]

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