Category : MarCom Awards

Winner: Deveney Communication Title of Entry: “Peoples Health – CHA – Television Spots” Location: New Orleans, LA Client: Peoples Health Category: 252c. Campaign

In Louisiana, if there is one thing natives like as much as food it is their LSU Tigers.  The Louisiana State University tiger is a statewide icon, but it represents more than athletics.  LSU also runs a health system.  Recently LSU teamed with People’s Health to provide services for Medicare enrollees. Deveney Communications developed a clever commercial campaign surrounding “Mike” the tiger, who apparently likes working-out with older people.  Deveney, based in New Orleans, counts Fortune 100 companies as its clients and has been named one of America’s “Top Five Boutique PR Firms” by  PR Week. The campaign ‘green screen’s’ Mike into various situations as he interacts with people exercising and medical professionals working.  It’s all done with wink-and-a-nod while conveying a strong branding tool to a new partner.

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Winner: inferno Title of Entry: “Darn Good Yarn” Location: Memphis, TN Client: FedEx Category: 221. YouTube Video Storytelling is an age-old art mastered by few.  When you get it right it seems effortless and surprisingly easy. But it’s not. Inferno of Memphis, Tennessee knows how to tell a good story. One of the agency’s clients, Fed Ex, wanted to highlight […]

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Winner: HBO Poland SP.20.0. Title of Entry: “We Want Your Blood” Location: Warsaw, Poland Client: HBO Poland Category: 161c. Special Event Vampire stories travel well.  In this case, all the way from the United States to Poland. True Blood, HBO’s hit series, was preparing for a new season in Poland and wanted to promote the program, but after […]

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Winner: Greenfield/Belser Title of Entry: “Dow Lohnes Website” Location: Washington, DC Client: Dow Lohnes Category: 236. Website Redesign Greenfield/Belser of Washington D.C. is a brand design firm that prides itself on telling clients’ stories in a unique and clever fashion. The story telling takes many forms for it’s professional services clients…videos, brochures, annual reports, and websites. One of the company’s areas of expertise […]

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Winner: Mastro Communications, Inc. Title of Entry: “PGA Championship” Location: Warren, NJ Client: PGA of America Category: 148c. Integrated Marketing Engaging the audience is always a great tool to heighten interest, pump up sales, and increase television ratings.  With social media and the Internet, there is more opportunity than before, if done properly.  The PGA wanted to retain viewer interest […]

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Winner: aritchbrand Title of Entry: “Front Page of the New York Times” Location: Boston, MA Client: Cyber Aces Category: 169. Newspaper placement

Placing a client in any newspaper is tough and the bigger the paper, the bigger the challenge.  The New York Times is an especially hard sell with editors and reporters hearing about every conceivable pitch imaginable.  Aritchbrand of Boston was approached by a fledgling company called ‘Cyber Aces‘ who was looking for prominent media exposure.  Adam Ritchie Brand Direction, whose services include marketing, media outreach, crisis management, and creative development, was game.

Cyber Aces identifies, trains, mentors, and develops young Americans for the quickly emerging field of cyber security.  Their students are the future employees of the NSA, the Pentagon, and Fortune 500 Companies.  The field of cyber security is getting crowded and Cyber Aces wanted to differentiate itself from the pack when it turned to aritchbrand.

Aritchbrand developed and honed a unique pitch.  They called up the Times lead cyber security writer and offered to bring a high school hacker to the offices to grill the paper’s cyber security chief…sort of a young Jedi knight matching skills with an old Jedi master scenario.  If the writer was impressed, do a story.  If not, at the very least, the security chief might learn a few things.  The writer took the bait and not long after Cyber Aces not only made the paper, but the front page.

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