Category : MarCom Awards

Aspect Film2019 MarCom Awards Spotlight: Aspect Film and Video Ltd

2019 MarCom Awards Spotlight: Aspect Film and Video Ltd

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Aspect Film and Video Ltd
Location: Bristol, Great Britain
Title of Entry: “Extraordinary Calling”
Category: 292. Video/Audio | Video/Film | Educational Institution

The team at Aspect Film and Video Ltd were asked to create a brand campaign to showcase Cass in an unexpected way – not just your average business school. And truly bring to life the Cass brand strap-line ‘extraordinary calling’.

“Extraordinary Calling” is a bold brand film designed to intrigue, inspire, and engage prospective students, current students, and alumni of Cass Business School. The creative approach is surreal and surprising, revealing visual representations of ‘extraordinary calling’ through visual effects, real-life scenarios, and hyper-real sound design.

Using two strong metaphors help to reinforce the brand message of Extraordinary Calling; the animal kingdom as a metaphor for the strengths of the university and the people involved, as well as showing Cass students acknowledging what is happening to imply they are being called to Cass.

This film was central to a full online campaign. The results speak for themselves; with 1.4 million views in the first month, as well as great levels of engagement, across all Cass social platforms.

To view the full video from Aspect Film and Video, please click here.

The final deadline for the 2018 MarCom Awards is October 18. Enter now, before it’s too late.

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FB Cover Photo (2)2019 MarCom Awards Open – Deadline September 12th

2019 MarCom Awards Open – Deadline September 12th

Are you ready? Fitting in makes you blend and fade into the background but standing out and being different empowers you. Makes you unique. Allows you to be more creative. We love to see those who make their mark on the world and inspire us daily. We want to encourage you to get excited, gather […]

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blog header2018 MarCom Winners Announced

2018 MarCom Winners Announced

That’s a wrap! All 2018 MarCom Awards entry results have been finalized and posted to entrant accounts. To see your entries results, visit your MarCom Awards My Account page. Each entry will be listed as a Platinum, Gold, Honorable Mention or non-winning entry. All Platinum and Gold winning entries are listed on the MarCom Awards […]

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saatchi saatchi header2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

2018 MarCom Awards Spotlight: Saatchi & Saatchi Wellness

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Saatchi & Saatchi Wellness Location: New York, NY Title of Entry: “It’s Shocking” Category: 114. Print Media Creativity | Poster What did you have for dinner? What are other, less fortunate, people eating? Saatchi and Saatchi Wellness, a health and wellness agency, seeks to emotionally connect clients’ messages […]

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red hat header2018 MarCom Spotlight: Red Hat

2018 MarCom Spotlight: Red Hat

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Red Hat Location: Raleigh, NC Title of Entry: “Command Line Heroes, Season 1” Category: 314. Video/Audio | Audio/Radio | Podcast Podcasts are being utilized more every year to educate listeners and promote brands, and few organizations do podcasts better than Red Hat. Red Hat is an innovate IT company that provides […]

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clarity header2018 MarCom Awards Spotlight: Clarity PR

2018 MarCom Awards Spotlight: Clarity PR

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Clarity PR Location: New York, NY Title of Entry: “The Best of the Worst: A 3-Part Look at 2017’s Biggest PR Disasters (and How they Could have Been Avoided)” Category: 280. Digital Media | Writing (Web) | Blog All organizations make mistakes, but most of these missteps […]

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savannah hilton head international header2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

2018 MarCom Awards Spotlight: Savannah/Hilton Head International Airport

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Savannah/Hilton Head International Airport Location: Savannah, GA Title of Entry: “Savannah/Hilton Head International Pack Your Bags Campaign” Category: 148c. Strategic Communications | Marketing/Promotion Campaign | Integrated Marketing Traveling to a new destination means exciting new experiences. Savannah/Hilton Head International Airport took this idea and used it to […]

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LHWH header2018 MarCom Awards Spotlight: LHWH

2018 MarCom Awards Spotlight: LHWH

We’re showcasing some of this year’s competitions stand-out entries.  Organization: LHWH Location: Myrtle Beach, SC Title of Entry: “LHWH Website” Category: 189. Digital Media | Website | Marketing, PR, Advertising Agency LHWH, an advertising and public relations agency, reigns from Myrtle Beach, SC but serves clients worldwide. Established 30 years ago, LHWH’s clientele includes healthcare systems, amusement parks, […]

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aflac header2018 MarCom Awards Spotlight: Aflac

2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries.  Organization: Aflac Location: Columbus, GA Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices” Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance […]

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ibm header2018 MarCom Spotlight: IBM

2018 MarCom Spotlight: IBM

he multiple We’re showcasing some of this year’s competitions stand-out entries.  Organization: IBM Location: New York, NY Title of Entry: “Outage” Category: 297. Video/Audio| Video/Film | Marketing Product or Service In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, […]

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