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2018 MarCom Awards Spotlight: Federal Grid Company

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Federal Grid Company
Location: Moscow, Russia
Title of Entry: “Federal Grid Company: Towards Digital Energy”
Category: 89. Print Media – Print Creativity – Annual Report/CSR

Annual reports, by nature, include very dry financial information about a company’s status each year. Just because the subject matter is dry and often colorless, doesn’t necessarily mean that the report has to be.

Federal Grid Company of the Unified Energy system is a Russian company that supplies energy transmission services. Their annual report finds new and creative ways of explaining mission, goals, and data to stakeholders.

The report is filled with intricate graphics in vivid colors with concise headings wrapped with a laudable layout. The infographics are not only well designed, but easily readable. The final product is a visually engaging report that entices readers, instead of a dry, text-heavy publication.

To see EM’s full project, visit here.

Our 2018 competition is in full swing and accepting entries. Send in your best work today.

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