While the winners for the 2016 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Organization: Johnson Insurance
Location: Halifax, Nova Scotia, Canada
Title of Entry: “Johnson Insurance 3D Virtual Fire Projection”
Category: 320c. Other — Public Relations Event
Every family should have a fire evacuation plan. But how many actually do? Johnson Insurance of Halifax, Novia Scotia, a leading Canadian home insurer, wanted to drive home the point.
Stressing an evacuation plan in brochures or discussions was not enough. So, the company decided to raise awareness in a dramatic and high-tech manner. Utilizing a house built to 75% scale and 3D imaging, Johnson Insurance created a fire and invited people and the media to watch. The results resonated across Canada garnering the company publicity and accolades.