MarCom Winner, Institute of Food Technologists

Winner: Institute of Food Technologists
Title: “World Without Food Science”
Category: Informational, web video
Web Address: www.ift.org
Campaign Address: www.worldwithoutfoodscience.org

Riveting is not a word you would ordinarily associate with Food Science. But the makers of this informational web video created a story hard not to watch. Using black and white cinematography, sparse script, and stark sets, the Institute of Food Technologists delivers an important message that few of us think about: where would consumers be without Food Science?

The video is not exactly a horror film, but is scary nonetheless.

 

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